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Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell


Home Showing Best Practices for Buyer’s Agents

There are hundreds of articles dedicated to helping seller’s agents ready their listings for home showings and open houses. Seller’s agents can use these resources to learn how to stage a house, scent or un-scent


Next Generation ‘Beta Brokerages’ Reveal Groundbreaking Trends

The Beta Brokerage concept shares case studies of entrepreneurial unaffiliated brokers that are breaking the rules of tradition. Better Homes and Gardens® Real Estate works with these companies’ leaders to understand and share their strategies through the brand’s Beta Brokerage Directory. “Our brand values the entrepreneurial spirit and idea sharing that will drive our industry into the future,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “We salute these Beta Brokerages who challenge the status quo of real estate and value their


Top Producer Systems Now Integrated with Dropbox and Google Drive

Top Producer Systems, a leading developer of media and technology solutions for real estate professionals owned and operated by Move, Inc., recently announced the expansion of its CRM product


Building Real Estate Relationships in the New Generation: What the Rest of Us Learn from YPNers

In this month’s NAR Power Broker Roundtable, panelists from the Young Professionals Network discuss how they are conducting the business of real estate in today’s tech-savvy world—and what we can learn from them. Moderator: Jeff Barnett, Special Liaison for Large Firm Relations, NAR Participants: Tamara Suminski, Keller Williams Beach Cities Realty, Hermosa Beach, Calif.; Imran Poladi, Harcourts USA Realty, Aliso Viejo, Calif.; Sara Jacobson, Red Baron Real Estate, Boise Idaho; and Erin Mandel, @properties, Chicago, Ill.


Build a Business Plan in 5 Minutes

Try this quick and easy way to calculate how many new prospects you will need to acquire to reach your business goals. No spread sheets or calculations are required; this free tool will do the work for you. Simply enter your desired new commission level. You will be prompted to answer a few questions. Within five minutes you will see a breakdown of how many listing and sales contracts you have to close to reach your desired number. It then projects the prospects you will need to acquire, and the number of follow-up calls you likely will have to make, Knowing what work is required is just the beginning. Goal setting needs to be combined with actions that are attainable and available. To help with this, the system breaks down annual objectives to more manageable monthly targets.


Growing Your Business, Many Faces at a Time

If you already have a personal profile on Facebook, you’re hardly alone. So do 500 million others. But do you have a Facebook business page? Previously called a fan page, a Facebook business page


Alternative Roofing Materials That Last and Look Great

If you have clients or prospects who are looking into updating their roof, here are some of the latest developments in systems and materials available. ...


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the survey yet, please click here to do so. By participating in the Power Broker Survey, brokers are given the unique opportunity to document their success, especially important in today’s highly competitive, recovering real estate market. Firms who meet the criteria will appear in RISMedia’s preeminent ranking of real estate’s top firms, The Power Broker Report. This year’s Power Broker Report is sponsored by Move, Inc. and HSA Home Warranty.


REALTOR® Has Fun Marketing Listings, Not to Mention Best Start to Year Ever

“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m. “So God made a REALTOR®.” Parodied from the recent “God Made a Farmer” commercial that gained popularity during this year’s Super Bowl, a new real estate marketing video made by Whitney Pannell, a REALTOR®


New NAR Professionalism Video, Brochure Available

NAR PULSE—A new video and companion brochure from NAR, "A Pathway to Professionalism: Respect Starts Here," are available for use by brokerages. NAR offers a number of resources and tools


Web 101: Fundamental Do’s and Don’ts of Real Estate Websites

With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff? 6 Must-Haves Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile.


3 Questions to Ask Yourself Every Morning

I recently held our first training call with our new virtual coaching platform, and noticed that the one topic that drew the most interest was when I covered the topic of “the three questions to ask yourself every single morning.” By simply asking these three questions, you will find that you can be more productive and have better direction for your day. Here are the three questions: 1. What - The first question to ask yourself every day is, “What do I want to accomplish today?” It is such a direct question that forces you to focus on a specific direction for the day. Most of us wake up most mornings and do whatever shows up on our desk or in our inbox.


Getting Listings in a Low-Inventory Market

With many areas of the country being considered a seller’s market, it is it important to hone your skills and show sellers why they should specifically list with you above going FSBO or choosing another agent. Many sellers think that in a seller’s market they can sell their home without using a REALTOR in the process. Here are 5 strategies to generate seller leads as well as show them why hiring you would be the best decision while getting the most out of their home sale. 1. Feature neighborhoods in your website for where you want to attract sellers. Perception is reality and this gives the seller the vision that you know their market and



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