Real Estate Consultants Archive
RISMEDIA, August 12, 2010—Right now, you’re thinking this might be a case of “be careful what you wish for.” Absolutely not—there’s nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step,
RISMEDIA, August 12, 2010—“Green building.” What began as a buzzword a few years ago has transformed today’s real estate industry. This month, we talk with Al Medina, director of NAR’s Green Designation, a groundbreaking educational program
RISMEDIA, August 11, 2010—If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their first step
RISMEDIA, August 10, 2010—Sometimes, we all need a breath of fresh air. So was the case at Prudential Real Estate and Relocation Services when Jim Mallozzi arrived to take the helm in October 2009, just 10 short months ago. You see, this is Mallozzi’s first stint in real estate. He’s a veteran of the financial services industry, and spent the past five years with Prudential Retirement. But pay that no attention, according to PRERS President Earl Lee: “Great real estate companies have great leaders. We couldn’t have a better person at such a time when real estate has changed so much.”
RISMEDIA, August 9, 2010—The real estate industry and especially the mortgage industry have been overwhelmed with changes, regulations and consolidations recently. In the last couple of months, many transactions nationally have experienced delayed closings or worse as a result of the application of new guidelines affecting APR, Good Faith Estimates (GFE), Truth in Lending (TILA) and condo project approvals to name a few.
RISMEDIA, August 9, 2010—(eM+C)—Conversion optimization is the process of testing your website and landing pages to improve conversion rates. The real estate industry average conversion rate sits between 2% and 4% percent, but organizations
RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than half of buyer’s agents have a smart phone and are regularly using social media or networking sites to reach buyers—a real estate trend that will continue to grow.
RISMEDIA, August 6, 2010—The National Association of REALTORS® (NAR’s) Green REsource Council teamed up with a number of green industry groups and real estate associations earlier this year and developed guidelines and a tool kit to help local MLSs green
RISMEDIA, August 6, 2010—The science of hyperlocal marketing requires “feet in the street” to become most effective. A hyperlocal marketing system designed by 1parkplace, for example, includes a strategy that combines offline marketing, online marketing,
RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s real estate marketplace,
RISMEDIA, August 4, 2010—Each and every month you invest in occupancy, utilities, technology and other needed items to run your business—those ongoing expenses that you must have, but don’t create revenue. Truth is, the quickest way to a profitable office
RISMEDIA, September 25, 2010—When it comes to selling real estate, one thing that everyone can agree on is that the Internet plays a major role in the success of a real estate business in 2010. According to NAR statistics, over 85% of home sales begin on the Internet
RISMEDIA, August 2, 2010—(MCT)—As we exit the era of the McMansion and begin to embrace the concept of the "big-enough" home, we need to rethink some of our interior-design ideas. ...
RISMEDIA, August 2, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tuccilllo recently said, the number one trend in America right now is skepticism and the result has been an increased ...
RISMEDIA, July 30, 2010—A wide array of organizations including the American Land Title Association, the National Association of Realtors, AFSCME, Vote Vets, the Center for Responsible Lending, the Property Rights Alliance and the Institute for Liberty recently launched The Coalition to Stop Wall Street Home Resale Fees with an appeal ...