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Real Estate Information Archive
RISMEDIA, September 7, 2010—Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular, when both Google and Apple decided to ramp up their mobile advertising businesses.
RISMEDIA, September 7, 2010—There’s a story told about Andrew Carnegie, the steel industry magnate of the late 1800s and early 1900s. According to the story, Carnegie was in the process of inspecting one of his steel mills from a catwalk high above the work floor.
RISMEDIA, September 7, 2010—When it comes to online marketing, video is the undisputed leader for efficiency and effectiveness. But, technology is only half the formula. The other half is content. And therein lies the problem for many agents and brokers.
RISMEDIA, September 7, 2010—The Federal Housing Administration (FHA) announced that it intends to make modifications to its Home Equity Conversion Mortgage (HECM) product, a reverse mortgage loan insured by the federal government, to make it more attractive and cost effective for older homeowners seeking to tap their home equity to cover living expenses and health care costs, according to the National Reverse Mortgage Lenders Association.
RISMEDIA, September 8, 2010—Sellers will sell when they’re tired of staying. Buyers will buy when they’re ready. So the only thing left to control is your agents…and it’s up to you, the manager, to change the actions of your sales people now.
RISMEDIA, September 3, 2010—Following a sharp drop in the months immediately after the expiration of the home buyer tax credit, pending home sales have modestly risen, according to the National Association of Realtors.
The Pending Home Sales Index, a forward-looking indicator, rose 5.2% to 79.4 based on contracts signed in July from a downwardly revised 75.5 in June, but remains 19.1% below July 2009 when it was 98.1. The data reflects contracts and not closings, which normally occur with a lag time of one or two months.
RISMEDIA, September 3, 2010—(MCT)—For anyone under the age of 57, mortgage rates are now the lowest they've been during your life. This fact isn't lost on a growing number of homeowners who have started a new wave of refinancings.
RISMEDIA, September 3, 2010—U.S. Housing and Urban Development (HUD) Secretary Shaun Donovan announced an unprecedented agreement with the nation’s top mortgage lenders to offer selected state and local governments, and nonprofit
RISMEDIA, September 3, 2010—(MCT)—Some rooms scream "Help!" Others say nothing, and that's a problem, too. Take the typical bedroom. Michael Payne has seen thousands. "The bedroom tends to get forgotten—you spend all your money elsewhere in the house,"
RISMEDIA, September 2, 2010—What’s the number one absolute best way to get more organic traffic to your real estate blog, website or lead capture pages?
Content creation. (“But, what on earth am I supposed to be writing about or videoing, and how will it get me business?”)
RISMEDIA, September 2, 2010—Lately I have been talking to a lot of mortgage lenders and title reps who are trying to find ways to get real estate agents and brokers to start sending business their way in the form of home loans and title services.
RISMEDIA, September 2, 2010—Thanks to some favorable conditions, like perceived value and affordability, international home buyers, especially from Canada, Mexico, China and India are eyeing the U.S. a bit more these days. Over 40% of the international
RISMEDIA, September 2, 2010—“The Federal Housing Administration (FHA) is giving homeowners and buyers until October 4, 2010 to lock in a low monthly insurance premium,” said Gibran Nicholas, chairman of the CMPS Institute, an organization that trains and
RISMEDIA, September 7, 2010—According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same Realtor again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. Many Realtors assume that the completion of a successful transaction will win them a customer for life, but this is simply not the case. Statistics prove that it’s not enough to do your job perfectly. A proper follow-up campaign is needed to solidify the relationship.
RISMEDIA, September 1, 2010—E-mail marketing lists are a necessity in any real estate market for industry professionals who are serious about getting their name and message in front of as many people as possible. While building an e-mail marketing contact list will take some time and dedication on your part, the following techniques provided by Melanie Attia, product marketing manager for Campaigner will help you create a list in no time.
