Real Estate Technology Archive


For Home Buyers, There’s Now the Interactive ‘Virtual Open House’

RISMEDIA, Sept. 19, 2007-In anticipation of one of the world's first "live" virtual open houses, Realtor Rudy Mayer, of ERA The Masiello Group of Nashua, NH is excited and anxious."Open houses have been declining in attendance for several years - they're a relic. With a record number of properties on ...


Social Media Marketing: Understanding the Online Lead Generation Market

By Barry Hurd - RISMEDIA, Sept. 17, 2007-There are several threads in the RISMedia forums about lead generation and purchasing leads. What 99% of the real estate industry really wants are leads. Good, interested, and qualified leads that can be nurtured through the transaction and converted into a paying client. ...


RealEC Technologies and FIS Partner to Deliver Innovative Web-enabled Closing Service

RISMEDIA, Sept. 17, 2007-RealEC Technologies Inc., a provider of collaborative network solutions to the mortgage industry, has announced a joint effort with Fidelity National Information Services, Inc. (FIS) to launch a new nationwide platform for delivering innovative, Web-based closing solutions for mortgage refinance and home equity lending transactions. Through the ...


Homescape Now Available through Threewide’s ListHub

RISMEDIA, Sept. 17, 2007-Homescape(r), a online provider of local real estate property listings and rich content, and Threewide Corporation announced that Homescape is now available through ListHub, Threewide's broker-controlled Internet marketing tool which syndicates listings for brokers and Multiple Listing Services nationwide. ListHub customers include brokerages such as RE/MAX Greater ...


NCI Makes Move to become Online Leader in Virtual Real Estate Content

RISMEDIA, Sept. 17, 2007-Here's a twist on the traditional "Open House." Research proves that more and more consumers want to view a virtual tour before they visit a property or contact an agent. But the cost and delay involved in producing virtual tours has made many agents hesitant in ...


New Jersey Association of Realtors Unveils New Web Site

RISMEDIA, Sept. 14, 2007-The New Jersey Association of REALTORS® (NJAR®) unveiled its newly redesigned Web site, www.njar.com, which includes information and resources for real estate professionals, consumers and members of the media. The site, which is more user-friendly and easier to navigate, provides 24/7 access to real estate-related information such ...


Web Site Links Neighborhood Business Information to Home Listings Data

RISMEDIA, Sept. 14, 2007-The online real estate search site PropertyMaps.com has added 2.3 million businesses nationwide to its free real estate portal. Now when shoppers search, not only can they discover details about the home they're considering, but also they can easily find nearby businesses. ...


Realty Homes in on Virtual World

RISMEDIA, Sept. 13, 2007-(MCT)-In the past month, more than 1,000 people have attended an open house for a $3.1 million home listed for sale near Seattle. But this isn't just any open house.Visitors stroll in as they please, day and night. They can make themselves at home, hang out and ...


Social Media Marketing: SPAM – A Brand Abused Like No Other

By Barry Hurd ...


United Country Real Estate Announces Online Listing Strategy Powered by Trulia.com and GoogleT

RISMEDIA, Sept. 12, 2007-United Country Real Estate, a national real estate franchise system specializing in real estate throughout the small cities and towns of rural America, has announced that the company has entered into a strategic marketing and listing strategy agreement with Trulia.com, one of America's leading real estate vertical ...


PropertyMaps.com Adds ‘Camel City’ Home Listings to Growing Database

RISMEDIA, Sept. 12, 2007-The Winston-Salem, NC, area might be best known for tobacco, but Sarasota-based PropertyMaps.com is aiming to light on fire the area's real estate market by making home search easier than ever. ...


Trulia Chosen By NorthJersey.com to Power Online Real Estate Section

RISMEDIA, September 11, 2007-Trulia.com, one of the Internet's leading real estate search engines, has announced that it has partnered with NorthJersey.com, a northern New Jersey leader in on-line news and the online home of The Record, to power its online real estate section, NorthJerseyHomes.com. ...


a la mode Introduces New Multimedia Tools That Bring Listings to Life

RISMEDIA, September 7, 2007--a la mode, a real estate technology company, announced the availability of a variety of multimedia tools designed to help real estate brokers and agents gain more listings and greatly enhance the web marketing of current homes for sale. The tools are being offered at no extra ...


John L. Scott Launches Desktop Delivery Using Microsoft Gadget

RISMEDIA, September 6, 2007-J. Lennox Scott, chairman and CEO of John L. Scott Real Estate, has announced that the 76-year-old company is one of the first in the nation to launch a "real estate gadget." The newest addition to John L. Scott's Web 2.0 platform, this new tool, titled Desktop ...


Homescape Announces Partnership with Bankrate to Offer Mortgage Content on Website

RISMEDIA, September 5, 2007--Homescape®, a leading online provider of local, comprehensive real estate property listings and rich content, has announced the addition of a "Mortgage Center" section to the website. The new content is provided in partnership with Bankrate, Inc. (NASDAQ: RATE), an online aggregator of consumer financial interest rate ...