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Real Estate Technology Archive


Realtor.com® First to Add School Search in Significant Update to Mobile App

Realtor.com®, a leader in online real estate operated by Move, Inc., has announced a substantial update to its realtor.com® mobile app for iOS and Android. In addition to being the first to allow home buyers to target listings


Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly

Editor’s Note: This is the fourth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. On the Internet, word travels at a million miles a minute. When you start delving in to managing your online reputation, you may come across reviews of you


The 8-Step LinkedIn Marketing Plan

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients.


Pop-a-Note: Sparking a Connection, Forging Client Relationships

Marketing mavens have long been saying that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Instead, you should be stimulating regular conversation.


Creating a Simpler, Secure Workflow: Xerox Technology Supports Cloud Services, Custom Apps, BYOD and More

Xerox recently introduced ConnectKey™, a software system embedded in Xerox multifunction printers (MFPs) and a set of solutions that respond to an increasingly mobile workforce and the need for more advanced IT security across connected devices.


Calcagni Real Estate Unveils New Website

After months of research, planning, photo shoots, programming and testing, Calcagni Real Estate, one of Central Connecticut’s leading independent real estate brokerage, has finally unveiled their new website, www.calcagni.com. The newly redesigned site includes a fresh new look featuring local, unique photography of hidden treasures of our community, ...


Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money


Maximizing Your Online Reputation, Part 3: Get Reviewed on Social Media to Enhance Your Image

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here.


Why Social, Why Now?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense.


Freddie Mac CreditSmart® Online Tutorial Helps Prepare Future Borrowers for Homeownership

Freddie Mac recently announced a free, online CreditSmart(R) tutorial  to provide working families and new or inexperienced borrowers with basic sound information about building savings, personal credit, and making wise


ERA Real Estate Expands Technology Partnership with Homes.com

ERA Real Estate, a global leader in real estate franchising, and Homes.com, a leader in enterprise-level real estate solutions, have jointly announced a renewal and expansion of their technology and marketing partnership.


Monday Morning Mobile: Mobile Madness

The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile


Maximizing Your Online Reputation – Part 2: Get Your Name Out There

Editor’s Note: This is the second of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Once you’ve decided to invest in your online reputation, the first thing you need to do is to get your name out there by being listed in as many online business directories as possible. It’s not rocket science; the more places your business is listed, the more


Lost Sales Leads: 4 Common Problems and How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.


Keeping up with Mobile: HomeFinder.com’s New iPhone App: A User-friendly, Powerful Tool

The Internet has undoubtedly changed the way consumers operate, but thanks to smartphones and the wave of mobile optimization, the real estate industry has never stopped progressing with its technology.


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