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Real Estate Technology Archive


SEO Basics Can Increase Relocation Department Online Visibility

Your direct relationships with corporate clients and RMCs are valuable business sources - but it’s no secret that prospects often initiate searches for new products and services online. Without a good SEO strategy in your marketing plan, you could lose potential ...


Don’t Forget the Googleyness

We are all beneficiaries of Google’s innovation. Aside from making the Internet user-friendly, and the devices they have created to make information ever-present, Google has taught us the importance of setting big goals, and the importance of culture in achieving them. Earlier this ...


Homesnap App Available for Apple Watch

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Technology Investments Pay Off for Brokerages

Real estate brokerages large and small face an assortment of challenges every day. The key to tackling each challenge is to target each one and eliminate it quickly. Many pain points can easily be resolved with technology and automation. The solutions available today ...


The Mobile Moment: 5 Tips for Maximizing Your Mobile Phone

In this Mobile Moment series we will be sharing a variety of topics, tips and ideas to help you maximize your best real estate tool—your mobile phone. ...


5 Reasons Why Community Pages Are a Must for Real Estate Websites

Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer ...


Tech Q&A: How Spam Emailers Hide Their Identities

(TNS)—Q: Lately I’ve been receiving spam (unwanted junk) emails that come from invalid email addresses. As a result, my security software won’t let me add the addresses to its spam list for future blocking. What are the spammers trying to pull ...


Talking Tech on Main Street: A Conversation with Morris Lyles

Since I’m sure you’ve all heard enough about what I think, we decided to take it to the streets to hear what you think. This month, we sat down with Morris Lyles of ERA Wilder Realty in Columbia, S.C., and picked ...


Four Tools to Maximize Facebook Results

By now, if you’re a real estate professional who isn’t active on social media, you might as well hang up your rotary phone, sit by your typewriter, and write a note by candlelight, because communicating with today’s tech savvy home buyers will be ...


Will Bitcoin Buyers Break into the Housing Market?

Digital currencies continue to take hold in real estate—this time, across the Atlantic. RE/MAX London recently announced a trial program with payment platform GoCoin that will support digital currency payments on property rentals throughout the country. ...


Social Media Survey: Beyond Facebook – Building Business with Social Media

There's no question that social media opens up a world of business opportunities for real estate professionals. But with so many different sites, apps and networks available, it's almost impossible to have a presence on all of them. ...


Survey: Technology of Tomorrow Helps Many Smart Homes Sell Faster Today

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC recently released a survey uncovering what smart features home buyers are looking for when purchasing a ...


Shooting a Great Home Tour Video with a Smartphone in 10 Easy Steps

We all want to be able to shoot a great home tour. ...


3 Surefire Ways to Connect with More Local Consumers

As a real estate professional, a big part of your job is keeping up with the local community. This is especially important when working with prospective clients who are new to your area. Connecting with these potential buyers and ...


NAR Tech Edge helps REALTORS® Stay Informed of the Latest Tech Tools

Technology is transforming the way REALTORS® conduct business and connect with clients, and staying up-to-date on new and emerging technologies is an essential part of the real estate profession. To help REALTORS® stay a step ahead of the latest mobile and online technologies, the National Association of REALTORS® is continuing ...


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