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Real Estate Technology Archive


Lost Sales Leads: 4 Common Problems and How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.


Keeping up with Mobile: HomeFinder.com’s New iPhone App: A User-friendly, Powerful Tool

The Internet has undoubtedly changed the way consumers operate, but thanks to smartphones and the wave of mobile optimization, the real estate industry has never stopped progressing with its technology.


Order Your 2013 Member Card

NAR PULSE—Visit the member Guide to customize the tools and information you value most including your 2013 membership card. Personalize your card by choosing a custom background, add up to six of your designations


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions,


Keeping Up with Data in Today’s Ever Changing Market

Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services.


Monday Morning Mobile: Mobile Search Trends – What You Need to Know

Last month the Search Marketing Expo (SMX West) was held in San Jose, California and brought together folks from varying industries and job duties to discuss all topics related


6 Technology Trends That Matter to Your Real Estate Business

The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information


Maximizing Your Online Reputation – Part I: How the Internet Can Make or Break Your Business

Editor’s Note: This is the first of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Business magnate Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Think about this: In today’s business world, where so much takes place online, your reputation could be ruined in much less than five minutes.


Be an MVP by Purchasing ‘At Home with Diversity’ Online by 4/15

NAR PULSE—Celebrate Fair Housing Month and register for NAR’s At Home with Diversity online course through REALTOR® University School of Professional Development and Continuing Education between April 1-15


NAR Tech Edge Gives REALTORS® Tools to Enhance Their Business

Technology has transformed the way REALTORS® do business, and the National Association of REALTORS® is helping members keep up with the latest trends that can enhance business


Monday Morning Mobile: The Great Debate

Since the dawn of the iPhone and its acclaimed App Store the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a mobile website or an app.


How-To: Using Twitter for Real Estate Professionals

With more REALTORS® using social media as a way to reach out to potential clients, finding ways to master each social network is imperative. Starting an account and using it without a strategy is a quick way to fail.


Which Social Media Marketing Tactics Work Best?

(eM+C)—Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance.


NAR Selects Six Start-Ups to Join REach™ Accelerator Program

REach™,  an Accelerator program developed by Second Century Ventures (SCV), the strategic investment arm of the National Association of REALTORS® to introduce innovative technology companies to the real estate marketplace,


VScreen Selected as Video Marketing Agency for Century 21 Real Estate

VScreen, a leading video marketing agency that serves real estate professionals, recently announced a three-year relationship with Century 21 Real Estate LLC. ...



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