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Real Estate Technology Archive


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


Introducing RPR Mobile™

NAR PULSE—Equipped with RPR Mobile™, REALTORS® can use their phone’s location to instantly view any property around them, and get listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information. REALTORS® can create, customize, view, save, and send RPR’s ...


Must Be Mobile: The Key to Successful Lead Generation

Today’s consumers are beyond smart, which is an understatement, to say the least. They’re also extremely tech-savvy, which fuels their hunger for fast information. Gone are the days of shooting an email, hoping it’s received and opened, and awaiting a response. Today’s homebuyers are on-the-go and know what they want, ...


Fueling the Future of Real Estate: DPR Realty

The technology explosion has changed forever the way we work and play. Sources estimate there are more cellphones than people in the world today—and some might argue that social media has taken over our lives. But for DPR Realty Owner Dale Milton, and Designated Broker Matt Deuitch, the tech phenomenon ...


Agent Spotlight: Bill Gassett’s Tips for Successfully Mastering Social Media

RE/MAX Executive Realty agent Bill Gassett is clearly doing something right. With 27 years in the business, and over 31,000 followers on Google+ and approaching 20,000 on Twitter, it’s safe to say that Gassett is hitting it out of the park when it ...


Smart Home Technology: What You’re Missing

Not every home on the block has a thermostat that can be remotely controlled by a smart phone…Yet! ...


4 Ways to Stay Tech Savvy in 2015

If anything has been clear in the ever-changing real estate landscape, it’s that technology is here to stay. 2014 gave real estate agents plenty of examples of how tech is the future of real estate. The Zillow-Trulia merger ...


Right or Wrong: How Are You Sharing Your Listing on Facebook?

It is no secret that photos are the most engaging content type on Facebook. Posts with photos make up 75 percent of all content posted to Facebook and account for a staggering 93 percent of the most engaging posts. https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page ...


Video Messaging: 3 Ways to Connect with Your Clients

Do you Skype, FaceTime or schedule Hangouts with your buyers and sellers? If you’re not using these free, Web-based video chat services in your real estate business, you should be. ...


Cyber-Security Expert Offers 10 Tips to Safeguard Your Information

We’ve all lost our identity at least three times, with more than 930 million records breached, lost or stolen to hackers and cyber criminals, says consumer advocacy non-profit Privacy Rights Clearinghouse. ...


.REALTOR Success Stories

NAR PULSE—What are members doing with their .REALTOR website? Find out! Visit www.about.REALTOR to see how REALTORS® are using the domain in their business. ...


Customized Websites, the Cornerstone of a Strong Business: Solidifying Your Internet Presence with Homes.com Studio

Given the fact that more than 90 percent of buyers start their home search online, the need for brokers to have a powerful Web presence is more critical than ever before. Sure, being well-versed in the trendy worlds of Twitter, Facebook and Pinterest can offer plenty of networking opportunities and ...


Check Out What These Brokers Did to Make Their Facebook Likes Jump

If you’re not running social media advertising or driving a specific social media campaign, your Facebook likes tend to stay flat.  And when your social network doesn’t grow, you’re likely a lot less enthusiastic about staying on top of your social media. ...


4 Ways to Meet Google’s New Mobile-Friendly Standards

It’s not enough to have any old real estate website anymore. Consumer mobile search trends for real estate are climbing and closing the gap on desktop searches. Real estate brokers must ensure their websites are mobile-friendly and optimized to edge out the competition, ...


REach® Technology Accelerator Program Accepting 2015 Applications

NAR PULSE—Second Century Ventures, the strategic investment fund of the NATIONAL ASSOCIATION OF REALTORS®, is accepting applications for the 2015 REach® Accelerator program through Jan. 30, 2015. The nine-month program provides a unique opportunity for technology companies to get intense exposure into the real estate industry. ...


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