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Real Estate Technology Archive


CirclePix Simplifies Social Networking and Multiplies SEO, Exposure for Real Estate Agents and Brokers

CirclePix.com, LLC, which specializes in comprehensive, automated marketing solutions for real estate professionals, announced today that it is offering a new and improved social networking feature to its Social Networking Suite for agents and brokerages. CirclePix helps real estate agents use all major social networking platforms, which increases ...


Is Google+ Better for Business than Facebook or Twitter?

In the world of social networks, innovation can quickly change the field of frontrunners -- remember LiveJournal? We just saw it again as Google+ overtook Twitter


Ask the Experts: Creating A Video That Connects with Consumers

In the following Q & A, Christian Sterner, Co-Founder of WellcomeMat, will address what real estate video marketers need to accomplish to stay successful and connect with their audience.


California Association of REALTORS® Launches Tool to Help Buyers Bridge Down Payment Gap

Regional spotlight--In an effort to provide California home buyers with up-to-date information about available home buyer assistance programs, the California Association of REALTORS® (C.A.R.)


How-To: Protect Your Company from SEO Robbery

According to Wikipedia, SEO is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid, search results. In other words, free lead generation. If you can get your company to show up at the top of a search results page you’ll generate more leads. With over 88 percent of homebuyers searching online for their dream home, SEO is crucial. But are there really thieves stealing your traffic and hurting your search ranking? Yes there are, and they might even be your marketing partners. However, most of these so-called thieves don't even know what they are doing. Below are two ways


MVP: Earn Real Estate Business Webinar

NAR PULSE—Thanks to the MVP program, sign up for Daily Real Estate News from REALTOR® Magazine by February 28, and earn a free Webinar titled, "Tablets Compared: Find the Right Fit


Top Producer Systems Now Integrated with Dropbox and Google Drive

Top Producer Systems, a leading developer of media and technology solutions for real estate professionals owned and operated by Move, Inc., recently announced the expansion of its CRM product


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the survey yet, please click here to do so. By participating in the Power Broker Survey, brokers are given the unique opportunity to document their success, especially important in today’s highly competitive, recovering real estate market. Firms who meet the criteria will appear in RISMedia’s preeminent ranking of real estate’s top firms, The Power Broker Report. This year’s Power Broker Report is sponsored by Move, Inc. and HSA Home Warranty.


Home Heating Warning Signs: Video Series Offers Helpful Tips for Homeowners

American Home Shield, a leading provider of home protection plans, is urging homeowners to protect their homes from potential heating system hazards this winter by learning important warning signs.


Dell Goes Deep for Real Estate

While implementing the right technology strategy is essential for any business professional, let’s face it…the options and process can be overwhelming. That’s exactly why Dell’s David Rodriguez is placing new emphasis


REALTOR® Has Fun Marketing Listings, Not to Mention Best Start to Year Ever

“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m. “So God made a REALTOR®.” Parodied from the recent “God Made a Farmer” commercial that gained popularity during this year’s Super Bowl, a new real estate marketing video made by Whitney Pannell, a REALTOR®


Web 101: Fundamental Do’s and Don’ts of Real Estate Websites

With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff? 6 Must-Haves Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile.


Weekly Video Tip: Rule of Thirds

During the past Reel Rebel segments, we’ve taught you how to use your camera; we’ve taught you how to use green screen; we’ve taught you how to edit, but none of that matters if your shots don’t look good.


Increase Productivity for Less with Lenovo®

NAR PULSE—Thanks to REALTOR Benefits® Program Partner Lenovo®, REALTORS® can take advantage of employee pricing, including up to 25 percent on Lenovo ThinkPad® and IdeaPadTM notebooks



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