Searching
Real Estate Training Archive
Ever wonder why businesses use online video? That was a survey question recently posed by
PermissionTV.com, and the results may surprise you. By far, the number one reason—cited by over 70 percent of respondents—was increasing brand awareness.
RISMedia, May 28 2011—Do you find yourself avoiding certain types of clients? Do you find yourself unable to speak the truth to sellers when their properties are overpriced? If you’re like most real estate professionals, your “people pleaser” pattern often gets in the way of telling the truth. When you’re not able to tell the truth to your sellers, they lose respect for you, and you end up losing the transaction.
This is similar to a client of mine, named Pauline, who was unable to reach her financial goals because she only wanted to work with buyers. When I probed into what was blocking her, she said that she really didn’t like the idea of working with sellers. In fact, her dislike was so great that she actually avoided speaking with sellers.
RISMEDIA, May 24, 2011--Buffini & Company is honored to be a sponsor at RISMedia’s marketing and opportunity conference, Achieve!, opening in Rye, N.Y. , yesterday and continuing through today, May 25. ...
RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks with effective communications.
Social networking can be an excellent tool for meeting new people and creating new opportunities far from your local market. That said, cross-cultural blunders are easy enough to commit in face-to-face settings. Shift those conversations to a social network—where proper online etiquette poses new challenges and you cannot read non-verbal communications—and it is even easier to run into trouble.
RISMEDIA, May 24, 2011—In this fast-paced, technology-based world, a major challenge is meeting the information needs of technology-empowered consumers who do extensive research, sometimes months before starting the process of buying or selling a property. The Realtors Property Resource™ (RPR™) is an exclusive
RISMEDIA, May 24, 2011—Every video starts with a handful of ideas. Those ideas need to be organized in order to produce something your audience will actually understand.
RISMEDIA, May 24, 2011—I know this question is odd coming from me, the CEO of one of the most successful technology companies in our industry. However, I’m also an experienced real estate professional and want to point out what I would call an industry epidemic: the expectation that technology is the answer to more sales.
Whew! I’m sure I’m going to get hate mail over this one, but not from my top agent clients who are all earning over $1 million in gross commission income (GCI) year after year.
RISMEDIA, May 24, 2011—Warning: The information you are about to read will dramatically change the way you see yourself and how you relate to other people.
In his book, Men are from Mars, Women are from Venus, author John Gray asserts the idea that men and women are so basically unlike one another in their
RISMedia, May 23 2011—RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry – Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24 from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.
RISMedia, May 23 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders
RISMedia, May 21, 2011—OK, so you’re standing in line in the supermarket, or in an elevator, at a party, or in a networking group. Sooner or later, someone is going to say to you, “So what do you do?” This is what you want, free publicity, so to speak. However, how you handle this question could determine whether this person becomes a prospective client, a prospective referral source or just walks away.
RISMEDIA, May 20, 2011—RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry – Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24, from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.
RISMEDIA, May 20, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders
RISMedia, May 19, 2011—If your goal is to generate leads and referrals from international home buyers or sellers, it’s a sound strategy to stand out from the crowd.
To reach that goal, jump-start your marketing initiatives with no-cost, low-cost and highly cost-effective tactics that can contribute to building awareness on the global market. Here are eight tactics to consider. Most employ social media and other online or digital resources, while others should provide fresh perspectives on how to maximize proven marketing resources.
RISMedia, May 19, 2011—Do you want to impress your sellers with your marketing expertise? Are you going on a listing appointment and you know the competition is fierce? Do you work with buyers and want to demonstrate your technical know-how? QR Codes and Mobile Tours are a great way to stand out from the rest and
