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Real Estate Training Archive


Competitive Differentiation: What Really Works

RISMEDIA, September 13, 2010—While all real estate companies claim to be “different than the rest,” to consumers, most real estate companies seem about the same. What’s more, today’s consumer is wiser and more demanding than ever. Armed with market information and tech savvy, consumers expect more from the brokerage and sales associates they choose to do business with. To truly stand out from the competition, leading firms need the right strategies and resources…and a thorough understanding of what matters to today’s consumers.


HUD Home Warranty RESPA Guidance Answers Questions and Raises Them

RISMEDIA, September 11, 2010—On June 25, 2010, HUD issued guidance on the appropriate circumstances under which brokers and agents can be compensated on a per-transaction basis for selling home warranties under the Real Estate Settlement Procedures Act (RESPA). NAR and industry partners have been working for more than two years to get HUD to accept the legitimacy of these arrangements after an earlier interpretive letter (known commonly as the “Ceja Letter”) raised great concerns for real estate professionals and their partners in the home warranty industry and led to class action lawsuits.


EcoVida Development Group Paves Way for Green Movement

RISMEDIA, September 11, 2010—Dane Jackman of Jackman Construction Inc. is planning to create a North Miami Beach home (EcoVida Smart Home) that will showcase the evolution of housing in South Florida, a “Smart House” that will help educate


Learning to Sell in a Down Economy: 5 Tips to Help You Succeed

RISMEDIA, September 10, 2010—Everyone is selling something, but in today's difficult economic climate, not everyone is buying. The ultimate challenge for today's salespeople is finding a way to get their piece of the pie when companies have cut sales training


3 Areas to Cutback, Rethink or Undo as We Work Through Today’s Economy

RISMEDIA, September 9, 2010—The economy has been stuck on pause (or in some cases, rewind) for about three years now, and for about 59 of the last 60 months, we've been eagerly anticipating its quick turn-around so that we can finally get on with our lives.


It’s a Manager’s Market, Not a Buyer’s or Seller’s Market – Tips to Lead Your Company to Success

RISMEDIA, September 8, 2010—Sellers will sell when they’re tired of staying. Buyers will buy when they’re ready. So the only thing left to control is your agents…and it’s up to you, the manager, to change the actions of your sales people now.


The Secret to Real Estate Success: Wear a Red Shirt

RISMEDIA, September 7, 2010—There’s a story told about Andrew Carnegie, the steel industry magnate of the late 1800s and early 1900s. According to the story, Carnegie was in the process of inspecting one of his steel mills from a catwalk high above the work floor.


It’s a Manager’s Market, Not a Buyer’s or Seller’s Market – Tips to Lead Your Company to Success

RISMEDIA, September 8, 2010—Sellers will sell when they’re tired of staying. Buyers will buy when they’re ready. So the only thing left to control is your agents…and it’s up to you, the manager, to change the actions of your sales people now.


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

RISMEDIA, September 1, 2010—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free article on maximizing profit through Facebook from NAR’s Right Tools, Right Now initiative; travel deals from NAR’s REALTOR Benefits®


The Key to Hyperlocal Marketing: Part 3 – The Fine Art of Real Estate Market Domination

RISMEDIA, September 1, 2010—With hyperlocal marketing, I would expect you to want to dominate your market, right? The three most important factors to real estate market domination are:


Branding: What Do You Want Your Customers to Say About You?

RISMEDIA, August 31, 2010—Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason cited by over 70% of respondents was increasing


Company Spotlight: Thinking Outside the Site – Coldwell Banker’s Social Media Strategy Keeps Consumers Coming Back for More

RISMEDIA, August 30, 2010—Resting on its laurels is not an option for 104-year-old brand Coldwell Banker. As real estate companies continue to become more aggressive with the latest technologies and social media platforms to keep in touch with consumers,


Flexibility and Action – A Recipe for Success

RISMEDIA, August 28, 2010—Staying flexible while continuing to grow is one of the biggest challenges real estate professionals are facing in today’s market. But, as the real estate market continues to change and evolve, it is crucial for business owners


Using Media to Build Relationships

RISMEDIA, August 27, 2010—Staying up-to-date with the latest technology is crucial for real estate professionals looking to find success in today’s market. Here, Barbara Mann, broker/owner of RE/MAX Realty Consultants in Greensboro, North Carolina


HUD Announces $189 Million Available to Revitalize Communities

RISMEDIA, August 26, 2010—The U.S. Department of Housing and Urban Development announced that it is making $189 million in grants available to transform public and assisted housing and to revitalize communities. Appearing in today’s Federal Register



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