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BPOs: The Agent's Role in the Valuation Process.
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Real Estate Trends Archive


Reality Rules: Better Homes and Gardens Real Estate Makes Innovative Marketing Moves

When it comes to branding, thinking outside the lines of traditional marketing is a surefire way to raise awareness and harness customer loyalty. ...


Spring Looks Bright: Pending Home Sales Solidly Higher Than Last Year

Pending home sales were down slightly in February but remain notably above the pattern in the first half of last year, according to the National Association of REALTORS®. The Pending Home Sales Index, a forward-looking indicator based on contract ...


Top 5 Network Spotlight: Using Technology to Maximum Advantage

Have you ever wondered how today’s top agents are utilizing technology? Wonder how social media can affect your marketing? Read on as RISMedia’s Lesley Geary interviews Fran Reali of Better Homes and Gardens Real Estate about using technology to maximize ...


RREIN Broker Spotlight: Turning a Vision into Reality

J. Rockcliff REALTORS® was recently named the No. 1 real estate company in the East Bay by the San Francisco Business Times. In the following interview. RISMedia’s Barbara Pronin chats with Jeff Sposito, the company’s president, about retaining top agents, ...


Harness the Power of Your Customers’ Testimonials

Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great ...


Content + Delivery = Power: How to Succeed in an Information-Driven Market

No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize ...


MLSListings among First to Sign on as Charter Member of RESO

MLSListings, Inc. recently became one of the first MLSs in the country to add its support in the effort to bring professional clarity and consistency to organized real estate and underlying industry data standards. MLSListings is now a charter member of The Real Estate Standards Organization, (RESO), as it moves ...


Coldwell Banker’s Jim Gillespie Named One of 10 Most Admired CEOs

A recent survey from online career community CareerBliss identifies Coldwell Banker Real Estate Chief Executive Officer, Jim Gillespie, as one of the 10 most admired CEOs across 3,400 companies. Gillespie was chosen from an analysis of more than 10,000 respondents who graded vision and leadership. ...


The Seller’s Role: How Big Is Their Part?

(MCT)—Spring arrived very early this year in much of the country, bringing what traditionally is the best time to buy and sell real estate, even through the downturn. ...


Social Media Madness: Terabitz Announces Enhanced Facebook Integration

Terabitz, a leading enterprise real estate web platform provider for brokers and their agents, has announced it is rolling out deeper Facebook integration including login and house sharing with friends. Additionally, it is also introducing individually branded mobile sites for agents. The company has begun the process of contacting their ...


Century 21 Shows Team Spirit, Joins with U.S Soccer

At the CENTURY 21 Global Conference in New Orleans earlier this month, Century 21 Chief Marketing Officer, Bev Thorne, announced CENTURY 21 is “The Official Real Estate Company” of U.S. Soccer, which includes the Men’s, Women’s and Youth National Teams. U.S. soccer legends Cobi Jones and Alexi Lalas joined her ...


Brokers and Agents Say: ‘I Want My iPad App’

More than three-out-of-four real estate professionals surveyed who registered to attend the 2012 Leading Real Estate Companies of the World® Conference that began Thursday in Orlando, Fla. selected an iPad Presentation App as the single most preferred marketing tool they would like to have, according to a new survey released ...


Consumer Confidence Rises Nationally, More So in Houston

A new national survey released by Prudential Real Estate shows that Americans are significantly more optimistic about home ownership than they were a year ago. According to the survey, a full 60 percent of Americans have favorable views toward the ...


Market Tracker: February Existing-Home Sales Up Strongly from a Year Ago

February existing-home sales declined from an upwardly revised January pace but are well above a year ago, while the median price posted a slight gain, according to the National Association of REALTORS®. Sales were up in the Midwest and South, ...


Better Homes and Gardens Real Estate Launches Reality Broadcast Series: ‘Home, First Home’

Better Homes and Gardens® Real Estate recently unveiled its new online and television reality series, “Home, First Home”(SM). The series, which features real stories from first-time homebuyers across the country, as well as advice from Better Homes and Gardens Real Estate affiliated sales associates, can be found online at ...


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