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Real Estate Trends Archive


Building a Toolbox for Success

RISMEDIA, August 7, 2010—From using the latest gadgets and tools to communicating with buyers online, today’s successful agents are maximizing technology to build their business. And buyer’s agents are no exception. A recent REBAC member survey showed that more than half of buyer’s agents have a smart phone and are regularly using social media or networking sites to reach buyers—a real estate trend that will continue to grow.


Avoid Decorating Faux Pas by Featuring Your Space Properly

RISMEDIA, September 25, 2010—(MCT)—One of the mysteries of space—we're talking real-world living space, not the cosmos—is that perfectly sound logic often leads to an illogical aesthetic. We all occasionally make cringe-worthy decorating mistakes. If you are in the process of decorating your newly-purchased home or ready for a redecoration, there are three common design mistakes involving scale, balance and proportion that you should avoid. Fortunately, they have quick and easy fixes.


Homeowners Continue to Chase the ‘American Dream’

RISMEDIA, August 6, 2010—(MCT)—Bruce Baldwin is well past the "extreme excitement" he felt when he became a first-time homeowner three years ago. In fact, the cabinetmaker has now joined thousands of homeowners who face foreclosure. He says he feels so snake-bit by homeownership that he doubts he'll ever buy again. "It was the American Dream. Now I could care less if I ever deal with a bank again," said Baldwin, who lives in Ocoee, Fla., not far from Orlando. “What I went through was an absolute nightmare.”


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is something that needs


Greening the MLS

RISMEDIA, August 6, 2010—The National Association of REALTORS® (NAR’s) Green REsource Council teamed up with a number of green industry groups and real estate associations earlier this year and developed guidelines and a tool kit to help local MLSs green


Point2 Technologies’ U.S. National Real Estate Confidence Index Dips in July 2010

RISMEDIA, August 6, 2010—Forward-looking real estate broker and agent confidence in the United States fell by 8.85% in July 2010 compared to June, and set a new low on Point2 Technologies’ Real Estate Confidence Index (RECI). The RECI, which surveys


Regional Spotlight: Connecticut Single-Family Home, Condo Sales Soar in June 2010

RISMEDIA, August 6, 2010—Single-family home sales in Connecticut surged 33% in June 2010 compared to a year earlier, while the median home price climbed for the seventh straight month, according to a new report by The Warren Group,


The Key to Hyperlocal Marketing – Part 2 of 3

RISMEDIA, August 6, 2010—The science of hyperlocal marketing requires “feet in the street” to become most effective. A hyperlocal marketing system designed by 1parkplace, for example, includes a strategy that combines offline marketing, online marketing,


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s real estate marketplace,


Does Your Brand Have Mobile Integrity?

RISMEDIA, August 5, 2010—These days, the importance of mobile can be clearly illustrated by attending any industry conference. If you simply gaze in at sessions or public meeting areas as I did recently during a conference I attended, you will undoubtedly see


Secret Formula Garners 987 Unique Visitors, 40 Leads and 5 Appointments in One Week

RISMEDIA, August 5, 2010—I was talking with a buddy of mine and fellow real estate professional recently, and he laid some heavy stuff on me. He gave me the exact formula he had used to generate 987 unique visitors to his website generating 40 leads


Obama Administration Approves State Plans for $600 Million of ‘Hardest Hit Fund’ Foreclosure Prevention Assistance

RISMEDIA, August 5, 2010—State Housing Finance Agencies (HFAs) in North Carolina, Ohio, Oregon, Rhode Island and South Carolina can begin to use $600 million in foreclosure-prevention assistance from the Housing Finance Agency Innovation Fund


5 Ways to Maximize Your Website Presence

RISMEDIA, August 4, 2010—With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with a few, important strategies for improving your website, they will bring you maximum results.


How Can You Afford to Not Train Your Agents?

RISMEDIA, August 4, 2010—Each and every month you invest in occupancy, utilities, technology and other needed items to run your business—those ongoing expenses that you must have, but don’t create revenue. Truth is, the quickest way to a profitable office


HUD to Observe Neighborhood Networks Week August 2-7, 2010

RISMEDIA, August 4, 2010—The U.S. Department of Housing and Urban Development (HUD) announced Neighborhood Networks Week 2010 will be held August 2-7 with the theme, “A Successful Past, A Promising Future.” The week-long observance



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