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People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?”


Expanded Errors and Omissions Protection for REALTORS®

NAR PULSE—Victor O. Schinnerer, a REALTOR Benefits® Program partner, has expanded their errors & omissions policy with additional coverage enhancements for REALTORS®.


Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money


Statement from NAHB Chairman Rick Judson on Senate Immigration Bill

Rick Judson, chairman of the National Association of Home Builders (NAHB) and a home builder from Charlotte, N.C., issued the following statement regarding comprehensive immigration reform unveiled today by a group of eight bipartisan senators: ...


Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the realtor.com® web site and also to make them visible on realtor.com®‘s mobile applications. As to follow-up, this begins with an array of materials that can be brought to the open house that will catch the attention of potential buyers and sellers, and concludes with new ways of following up, that according to one broker, doubled the effectiveness of his open house by using mobile technology and MarketSnapshot’s BrightOpen™ tool.


Maximizing Your Online Reputation, Part 3: Get Reviewed on Social Media to Enhance Your Image

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here.


Through April 30, Register for Free Midyear Trade Expo, Earn MVP Reward

You and your agents earn the 2013 Profile of Buyers’ Home Feature Preferences download after registering between April 16-30 for NAR’s free 2013 Midyear Trade Expo. The Expo takes place May 15-16 in Washington, D.C.


ERA Real Estate Expands Technology Partnership with Homes.com

ERA Real Estate, a global leader in real estate franchising, and Homes.com, a leader in enterprise-level real estate solutions, have jointly announced a renewal and expansion of their technology and marketing partnership.


Number of Improving Housing Markets Holding Steady in April

Following seven consecutive months of gains, the list of improving U.S. housing markets remained virtually unchanged in April, with 273 metros on the National Association of Home Builders/First American Improving Markets Index (IMI),


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions,


Maximizing Your Online Reputation – Part I: How the Internet Can Make or Break Your Business

Editor’s Note: This is the first of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Business magnate Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Think about this: In today’s business world, where so much takes place online, your reputation could be ruined in much less than five minutes.


An Abundance of Opportunity

In my travels as a consultant and speaker, I hear plenty of conversation about what’s happening in the real estate market and why. Of course it’s important for all us to have this understanding as well as an educated opinion


Monday Morning Mobile: The Great Debate

Since the dawn of the iPhone and its acclaimed App Store the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a mobile website or an app.


Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you!


How-To: Using Twitter for Real Estate Professionals

With more REALTORS® using social media as a way to reach out to potential clients, finding ways to master each social network is imperative. Starting an account and using it without a strategy is a quick way to fail.



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