“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m. “So God made a REALTOR®.” Parodied from the recent “God Made a Farmer” commercial that gained popularity during this year’s Super Bowl, a new real estate marketing video made by Whitney Pannell, a REALTOR®

NAR PULSE—A new video and companion brochure from NAR, "A Pathway to Professionalism: Respect Starts Here," are available for use by brokerages. NAR offers a number of resources and tools

The NAACP Legal Defense & Educational Fund, Inc. (LDF) applauds the issuance this week of final regulations by the Department of Housing and Urban Development (HUD) that endorse use of the “disparate impact” standard under the Fair Housing Act of 1968. ...

Regional Spotlight—The number of completed foreclosures in Massachusetts dropped by almost 13 percent in 2012 to 7,424, down from 8,531 in 2011, according to the latest report from The Warren Group, publisher of Banker & Tradesman. ...

HomeFinder.com, a leading real estate search site and provider of digital marketing solutions for real estate agents, announces its acceptance into the RE/MAX, LLC

Regional Spotlight—Elizabeth L. Perez, assistant district sales manager and broker associate of The Keyes Company, Luxury Portfolio, recently was installed

HomeServices of America, Inc., a Berkshire Hathaway affiliate, announced recently that Blue Springs, Mo.-based Prudential Gaslight REALTORS® is joining the HomeServices of America family of companies.

Change is inevitable. From the music we enjoy to where we spend our next vacation, innovative marketing and an insatiable consumer keep our culture and our products constantly on the move.

NAR PULSE—Showcase your REALTOR® membership with pride by ordering your 2013 member card today. Choose a personalized background, add up to six of your designations and certifications and order a plastic version. Or, download the iPhone or Android app to display your customized card on your smartphone or ...

Existing-home sales eased in December but are well above a year ago, while limited inventory maintained the upward momentum in home prices, according to the National Association of Realtors. Total sales in 2012 were the highest in five years, while the annual price rose the most since 2005. ...

The folks at Top Producer have recently announced several new innovations to its popular CRM platform. If you haven’t been keeping with Top Producer’s CRM system lately, you owe yourself a refresher tour to see how far this legendary follow-up workhorse has come in remaking itself as a nimble and ...

Consumer search is shifting to mobile faster than most are prepared for. Our mobile and tablet devices have become the primary search tool for all of our consumer goods needs and it’s impacting the way many companies think about how they interact with consumers. ...

Most real estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. ...

The business media is beginning to take housing market analysis seriously. The FOX Business Network is introducing another new housing segment called "Number Crunch," which will attempt to make sense of all the crazy housing numbers that get released every month. ...

Regional Spotlight—MLSListings, a full spectrum MLS service organization that provides industry leading MLS services and technology to real estate professionals in California, has announced that Silicon Valley single family inventory continues its drop from December 2011 levels with Santa Clara County down 57 percent and San Mateo County following closely ...