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Is Your Brokerage Millennial-Social or Anti-Social?

Is Your Brokerage Millennial-Social or Anti-Social?

It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Social Skills: Marketing Through the Noise

Social Skills: Marketing Through the Noise

A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...