RISMedia » Marketing http://rismedia.com Leader in Real Estate Information and News. Real estate industry news, profiles, and articles for agents, brokers, and consumers. National print magazine available. Thu, 09 Feb 2012 23:19:03 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make Them Easier http://rismedia.com/2012-02-08/marketing-strategies-hate-to-make-cold-calls-5-tips-to-make-them-easier/ http://rismedia.com/2012-02-08/marketing-strategies-hate-to-make-cold-calls-5-tips-to-make-them-easier/#comments Wed, 08 Feb 2012 22:03:25 +0000 susanne http://rismedia.com/?p=66791 Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone?

You’re not alone. In the 15+ years that I have …

]]> Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone?

You’re not alone. In the 15+ years that I have …

]]> http://rismedia.com/2012-02-08/marketing-strategies-hate-to-make-cold-calls-5-tips-to-make-them-easier/feed/ 0 Overcoming 3 Major Barriers to Closing More Sales http://rismedia.com/2012-02-08/overcoming-3-major-barriers-to-closing-more-sales/ http://rismedia.com/2012-02-08/overcoming-3-major-barriers-to-closing-more-sales/#comments Wed, 08 Feb 2012 21:58:38 +0000 susanne http://rismedia.com/?p=66777 Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more …

]]> Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more …

]]> http://rismedia.com/2012-02-08/overcoming-3-major-barriers-to-closing-more-sales/feed/ 0 What Every New Agent Needs Right Out of the Gate http://rismedia.com/2012-02-07/what-every-new-agent-needs-right-out-of-the-gate/ http://rismedia.com/2012-02-07/what-every-new-agent-needs-right-out-of-the-gate/#comments Tue, 07 Feb 2012 21:54:41 +0000 susanne http://rismedia.com/?p=66739 If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running.

1. Secure your own domain name. It’s important to have a domain …

]]> If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running.

1. Secure your own domain name. It’s important to have a domain …

]]> http://rismedia.com/2012-02-07/what-every-new-agent-needs-right-out-of-the-gate/feed/ 0 Give Your Listing Presentations the Edge in 2012 http://rismedia.com/2012-02-07/give-your-listing-presentations-the-edge-in-2012/ http://rismedia.com/2012-02-07/give-your-listing-presentations-the-edge-in-2012/#comments Tue, 07 Feb 2012 21:51:07 +0000 susanne http://rismedia.com/?p=66735 REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online.

Preparation is the key to success, and when it comes to sellers, a well-crafted listing …

]]> REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online.

Preparation is the key to success, and when it comes to sellers, a well-crafted listing …

]]> http://rismedia.com/2012-02-07/give-your-listing-presentations-the-edge-in-2012/feed/ 0 Top Brokers Holding Strong in Tough Market http://rismedia.com/2012-02-05/top-brokers-holding-strong-in-tough-market/ http://rismedia.com/2012-02-05/top-brokers-holding-strong-in-tough-market/#comments Sun, 05 Feb 2012 18:07:41 +0000 susanne http://rismedia.com/?p=66635 The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape.

As the preeminent ranking of the industry’s top residential real estate brokerages, RISMedia’s …

]]> The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape.

As the preeminent ranking of the industry’s top residential real estate brokerages, RISMedia’s …

]]> http://rismedia.com/2012-02-05/top-brokers-holding-strong-in-tough-market/feed/ 0 How to Dig Deeper for Real Customer Satisfaction http://rismedia.com/2012-02-05/how-to-dig-deeper-for-real-customer-satisfaction-2/ http://rismedia.com/2012-02-05/how-to-dig-deeper-for-real-customer-satisfaction-2/#comments Sun, 05 Feb 2012 18:04:31 +0000 susanne http://rismedia.com/?p=66619 A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When …

]]> A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When …

]]> http://rismedia.com/2012-02-05/how-to-dig-deeper-for-real-customer-satisfaction-2/feed/ 0 Information Is Power…Again http://rismedia.com/2012-02-04/information-is-power-again/ http://rismedia.com/2012-02-04/information-is-power-again/#comments Sat, 04 Feb 2012 05:03:15 +0000 susanne http://rismedia.com/?p=66583 Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many …

]]> Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many …

]]> http://rismedia.com/2012-02-04/information-is-power-again/feed/ 0 QR Codes: The Here and Now of Mobile Marketing http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/ http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/#comments Thu, 02 Feb 2012 21:55:32 +0000 susanne http://rismedia.com/?p=66549 While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …

]]> While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …

]]> http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/feed/ 0 5 Tips to Brand Your Way to Success http://rismedia.com/2012-02-02/5-tips-to-brand-your-way-to-success/ http://rismedia.com/2012-02-02/5-tips-to-brand-your-way-to-success/#comments Thu, 02 Feb 2012 21:53:23 +0000 susanne http://rismedia.com/?p=66545 When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

“One vital component of building a recognizable brand for your business …

]]> When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

“One vital component of building a recognizable brand for your business …

]]> http://rismedia.com/2012-02-02/5-tips-to-brand-your-way-to-success/feed/ 0 Marketing Strategies: Powerful Tips for Maximizing Your Success http://rismedia.com/2012-02-01/marketing-strategies-powerful-tips-for-maximizing-your-success/ http://rismedia.com/2012-02-01/marketing-strategies-powerful-tips-for-maximizing-your-success/#comments Wed, 01 Feb 2012 22:00:11 +0000 susanne http://rismedia.com/?p=66503 In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you …

]]> In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you …

]]> http://rismedia.com/2012-02-01/marketing-strategies-powerful-tips-for-maximizing-your-success/feed/ 0 The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard) http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/ http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/#comments Wed, 01 Feb 2012 21:53:46 +0000 susanne http://rismedia.com/?p=66487 (eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an …

]]> (eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an …

]]> http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/feed/ 0 REALTOR® Strategies: Targeting Your Ideal Client; a Critical Strategy for Success http://rismedia.com/2012-01-31/realtor%c2%ae-strategies-targeting-your-ideal-client-a-critical-strategy-for-success/ http://rismedia.com/2012-01-31/realtor%c2%ae-strategies-targeting-your-ideal-client-a-critical-strategy-for-success/#comments Tue, 31 Jan 2012 21:42:49 +0000 susanne http://rismedia.com/?p=66435 The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s …

]]> The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s …

]]> http://rismedia.com/2012-01-31/realtor%c2%ae-strategies-targeting-your-ideal-client-a-critical-strategy-for-success/feed/ 0 Your Base Is Changing. Are You Changing with It? http://rismedia.com/2012-01-30/your-base-is-changing-are-you-changing-with-it/ http://rismedia.com/2012-01-30/your-base-is-changing-are-you-changing-with-it/#comments Mon, 30 Jan 2012 22:00:28 +0000 susanne http://rismedia.com/?p=66405 Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships.

For at least the next year, home prices will likely bump along the bottom before …

]]> Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships.

For at least the next year, home prices will likely bump along the bottom before …

]]> http://rismedia.com/2012-01-30/your-base-is-changing-are-you-changing-with-it/feed/ 0 Real Estate Ads Use Personal Motivations http://rismedia.com/2012-01-30/real-estate-ads-use-personal-motivations-2/ http://rismedia.com/2012-01-30/real-estate-ads-use-personal-motivations-2/#comments Mon, 30 Jan 2012 21:58:49 +0000 susanne http://rismedia.com/?p=66401 This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve …

]]> This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve …

]]> http://rismedia.com/2012-01-30/real-estate-ads-use-personal-motivations-2/feed/ 0 Monday Morning Mobile: Prestige Brands, Real Estate Reverse the Trend http://rismedia.com/2012-01-29/monday-morning-mobile-prestige-brands-real-estate-reverse-the-trend/ http://rismedia.com/2012-01-29/monday-morning-mobile-prestige-brands-real-estate-reverse-the-trend/#comments Sun, 29 Jan 2012 18:06:15 +0000 susanne http://rismedia.com/?p=66357 According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to …

]]> According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to …

]]> http://rismedia.com/2012-01-29/monday-morning-mobile-prestige-brands-real-estate-reverse-the-trend/feed/ 0 The Power of Belief and Expectation http://rismedia.com/2012-01-29/the-power-of-belief-and-expectation-2/ http://rismedia.com/2012-01-29/the-power-of-belief-and-expectation-2/#comments Sun, 29 Jan 2012 18:05:00 +0000 susanne http://rismedia.com/?p=66351 While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your …

]]> While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your …

]]> http://rismedia.com/2012-01-29/the-power-of-belief-and-expectation-2/feed/ 0 CENTURY 21 Breaks Out during the Big Game http://rismedia.com/2012-01-26/century-21-breaks-out-during-the-big-game/ http://rismedia.com/2012-01-26/century-21-breaks-out-during-the-big-game/#comments Thu, 26 Jan 2012 21:29:15 +0000 susanne http://rismedia.com/?p=66269 Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald …

]]> Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald …

]]> http://rismedia.com/2012-01-26/century-21-breaks-out-during-the-big-game/feed/ 0 Real Estate Ads Use Personal Motivations http://rismedia.com/2012-01-26/real-estate-ads-use-personal-motivations/ http://rismedia.com/2012-01-26/real-estate-ads-use-personal-motivations/#comments Thu, 26 Jan 2012 21:25:39 +0000 susanne http://rismedia.com/?p=66263 This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got …

]]> This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got …

]]> http://rismedia.com/2012-01-26/real-estate-ads-use-personal-motivations/feed/ 0 Marketing Strategies: Create Your 2012 Success Blueprint http://rismedia.com/2012-01-25/marketing-strategies-create-your-2012-success-blueprint/ http://rismedia.com/2012-01-25/marketing-strategies-create-your-2012-success-blueprint/#comments Wed, 25 Jan 2012 22:04:11 +0000 susanne http://rismedia.com/?p=66207 Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint …

]]> Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint …

]]> http://rismedia.com/2012-01-25/marketing-strategies-create-your-2012-success-blueprint/feed/ 0 Success Strategies: 4 Quick Ways to Be More Productive http://rismedia.com/2012-01-24/success-strategies-4-quick-ways-to-be-more-productive/ http://rismedia.com/2012-01-24/success-strategies-4-quick-ways-to-be-more-productive/#comments Tue, 24 Jan 2012 21:45:01 +0000 susanne http://rismedia.com/?p=66161 If being connected 24/7 was supposed to make our lives easier, the business world didn’t get the memo. Most American professionals just can’t shake the end-of-the-day feeling that they didn’t get enough done. So day after day, they find themselves …

]]> If being connected 24/7 was supposed to make our lives easier, the business world didn’t get the memo. Most American professionals just can’t shake the end-of-the-day feeling that they didn’t get enough done. So day after day, they find themselves …

]]> http://rismedia.com/2012-01-24/success-strategies-4-quick-ways-to-be-more-productive/feed/ 0