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Make It There – You’ll Make It Anywhere

RISMEDIA, July 9, 2011—Having attended the NAR Midyear meetings in D.C. this past May and keeping my ear close to the street on the mobile buzz, it seems to me that there are still those that doubt the viability of QR codes. Are they a phase/craze?


The Long Song of Technology: Does Your Voice Make the Cut?

RISMEDIA, July 7, 2011—Leading economists agree that 122 million Americans between the ages of 16 and 46 dictate the growth and success of the US and Global economy. This group has become labeled as the “Economic Influencers.” Professionals in every field are working harder than ever to influence this group, which dominates the landscape in numbers, and consequently, dollars. As traditional forms of communication continue to achieve less ROI, the tsunami of social media is reaching a tipping point. With 750 million users on Facebook alone, will you drown in the crashing waves or surf toward profitability?


Top Ten Ways to Lose Customers in Today’s Market

RISMEDIA, July 6, 2011—Sales and marketing consultant, Brett Clay, author of Selling Change, 101+ Secrets for Growing Sales by Leading Change, reveals his top ten list of mistakes salespeople and companies are making in today’s market. Clay says, "Some of the ways salespeople lose customers are perennial. Others are related to the changing market. The biggest mistake, though, is failing to evolve and stay competitive."


Rand on Real Estate: The Professional Investor, Part IV

RISMEDIA, July 5, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com, host of “Rand on Real Estate” on 770 WABC, answers the question “How do professional investors play this market?” Buy at the right time, says Rand; buy in an area that has good future potential but is “getting smacked around a bit now,” to buy under market. Professionals do not look for a steal; they look to buy well, he says.


Do You Wish You Were Making More Money?

RISMEDIA, July 2, 2011—For the past few months, I have opened my speaking engagements by asking this simple question: “How many of you wish you were making more money?” It’s not a trick question. Not surprisingly, the answer is always a huge majority of hands being raised in the affirmative. Most agents and brokers “wish” they were earning more income, especially in these troubled times.


The NAR Power Broker Roundtable: The Lifeblood of Your Business: Attracting, Developing and Retaining Top Agents over the Long Haul

RISMEDIA, July 2, 2011—The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Charlie Oppler, NAR’s Special Liaison for Large Firm Relations.


Five Tips to Make Sure Your Seller Doesn’t Switch Agents

RISMEDIA, July 1, 2011—In the current real estate market, with home sales slumping like an injured athlete, many sellers are pulling out all the stops to get their homes to sell. One of the most common tactics is to change REALTORS® when the one they’re using isn’t getting the job done. However, one expert believes that there is another way.


Don’t Fall Short: Follow This Path to Successful Short Sales

RISMEDIA, June 29, 2011—Short sales aren’t what they used to be. Gone is the long and complex process that often confused and frustrated both buyers and sellers. Today, mortgage lenders—along with the federal government—have streamlined short sales to make them more efficient and successful than ever before. Here are several things real estate professionals need to know as they pursue this significant opportunity. First, what is a “short sale?” It’s a process in which the mortgage lender allows a property to be sold for less than the remaining principal balance on the loan. Short sales can be the answer for home-owners who cannot afford their mortgage payments or no longer wish to remain in the home.


4 Green Education Conversation Starters

RISMEDIA, June 28, 2011—Do you know people with college-bound kids? If so, then you know that one obsession revolves around the higher education process. ACT scores, their kids' chance of getting into their first-choice school, and the grand college tour are regular fodder on the cocktail party circuit. Believe it or not, the topic can be the starting point for any REALTOR® looking for green conversation, and a way to soft-pedal any expertise you may have on green issues, including cost savings and healthier living choices. By offering up useful insight, you just might snag some new contacts for your business.


Is It Time to Redesign Your Site?

RISMEDIA, June 28, 2011—(eM+C)—Before you commit to redesigning your website, you should first understand why you’re doing it and if now is the right time. Budget, deadlines, resources, features, content, platform changes, brand perception and search engine optimization implications are just a few of the factors that will be part of the undertaking. Your vision for the new site might meet your current needs, but there’s no ready-made formula for design longevity, especially since every website is different. However, there are some key steps you can take to prepare for the project ahead.


Are You a Bridge Builder?

RISMEDIA, June 27, 2011—"Biography" is one of my favorite TV shows because it pays tribute to the accomplishments of well-known, successful men and women. I gain insight and inspiration from their stories of achievement and personal triumph over adversity. I find it interesting to note that successful people clearly understand the value of a role model and the power of a mentor's guidance. Each of these high-achievers are quick to express sincere praise for their mentors and the positive impact they had on their lives. They're grateful that someone recognized their talent and believed in them enough to help them develop their full potential.


Achieve! Conference Speakers Offer Industry Expertise in a New and Innovative Format

RISMEDIA June 25, 2011—Some of the most talented and experienced real estate professionals gathered at RISMedia’s Achieve! - Real Estate’s Marketing & Opportunity Conference, held on May 24 and 25, to network and attend educational seminars on today’s most pressing topics. Held in Rye, N.Y, the speakers at this two-day event were some of the most knowledgeable in the industry, discussing core concerns including implementing cutting-edge technology, using social media to improve business strategies, and how agents can not only better connect with intended clientele, but make a lasting impression and build relationships.


Real Estate Marketing Strategies: Are You Ready to Shift to a Prosperity Mindset? Part 2

RISMEDIA, June 24, 2011—In part 1 of this article, we covered some common basic ideas about prosperity. Now we will address how you can change your mind-set to achieve greater prosperity. Typically when people first see me for help in becoming successful, they aren't aware that they have any self-limiting beliefs about money. However, when I start asking powerful, clarifying questions, the hidden beliefs usually come up to the surface fairly easily. I'm going to give you samples of the kind of questions I ask my clients and I want you to ask the same questions of yourself and take notes on the answers that you get.


Actions Speak Louder than Words

RISMedia, June 22, 2011—The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well. Surprisingly, opinion polls revealed a sharp contrast between the voters who had actually watched the debates on TV versus those who had merely listened to them on the radio.


Rand on Real Estate: Why Now Has Never Been a Better Time to become a Landlord

RISMEDIA, June 21, 2011—Greg Rand (@gsrand), CEO of OwnAmerica.com hosts “Rand on Real Estate” on 77WABC Radio in New York, where this week’s discussion comes from a caller from Orange County who does not believe that this is a time to buy real estate. Rand addresses a question about the effects of shadow inventory on the market and gives his recommendation to buy now, noting it has never been a better time to become a landlord. Rand also tackles the issue of high taxes making it difficult to turn profits from investments from a caller in New Jersey.



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