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This Week’s Video Tip: Mobile Phone Video

Surveys show that mobile video is growing at an unprecedented rate, thanks to the latest generation of smartphones. The latest figures are attention-getting to say the least. ReelSeo says that Photobucket reports its mobile video uploads have jumped 300% over figures of a year ago. That means more people


Monday Morning Mobile: Market Snapshot

The third quarter of 2011 came to an end this past Friday and it makes you wonder; where did the time go? One thing you're not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving forward.


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? Do you find yourself in any of these patterns? • Procrastinating • Feeling scattered • Avoiding picking up the phone? • Doing just "busy work"? If you answered yes to any of the above, chances are you are feeling "stuck" and your business is suffering. Here are some tips to get your business back on track and double your income:


Real Estate Job Outlook Vastly Improved in 2011: USC Lusk Center

Statistics released by the University of Southern California Lusk Center for Real Estate (www.usc.edu/lusk) show an increase in job opportunities for young real estate professionals and reflect an improving job market for the industry. According to the USC Real Estate Employment Report, the Lusk Center received 150 industry job openings in 2011 (through August), a 25 percent increase over the same period last year. In addition, most students in the class of 2011 received more than one job offer with better pay. This year’s average total compensation package was approximately $120,000, a 15 percent increase over 2010.


New Book Offers ‘Blueprint’ for Million-Dollar Income in Any Market, 10-Part Series Launches with Author Q&A

Editor’s Note: Blueprint for 100 Deals or More Than $1 Million Per Year in Income: The Exact Systems and Technology to Sell 100+ Homes, Every Year—No Matter the Market, is a new book by leading real estate industry executives Alan Shafran and Rick Bengson that outlines how to build your business as well as make more money, please more customers and improve your overall quality of life, whether you are a novice or climbing the ladder in the real estate business. For the next 10 weeks, RISMedia will be running portions of each chapter every Wednesday, highlighting the in-depth information and invaluable resources the authors have compiled in this exciting, new publication. Alan Shafran sat down with RISMedia for a Q&A about the book to launch the series.


This Week’s Video Tip: Using a Strong Video Opening

If you want your on-line video viewers to hang around for more than a few seconds, don’t waste any time getting their attention. Too often we make the mistake of spending a lot of time on flashy openings or special effects, forgetting that the attention clock is ticking.


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your organization’s goals—aside from the tips mentioned in part one of this article—here are some additional ideas on how sales and marketing can work together to achieve revenue and client wins.


Monday Morning Mobile: CBS Chooses Text Over QR

Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have decided


5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing


Secrets to a Powerful Web Strategy

A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone from 8% to over 25% in buyer-side closings and how he remains cutting-edge in a shifting market. TA: Why is having a Web strategy that is tailored to your specializations important? SW: In our marketing, we have decided to go after specific areas or niches instead of trying to cover the entire Austin, Texas area. My office is located in a small rural town, so we focus our efforts here and within the surrounding towns to generate leads.


Marketing Strategies: Powerful Steps to Increase Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. Step 1. Commit to being the deliberate creator of your life. What it really comes down to is that at every moment, you have a choice of which mindset to be in. If you choose to be in the mindset of "I am the deliberate creator of my life," then you will choose to be proactive more often than not, and your business will soar.


Keeping Contracts on the Right Track

Most professionals in the real estate industry accept that recovery will continue to be up and down from month to month—sometimes even day to day. You understand that prices and sales will likely be skipping along the bottom for the next year or two before housing is back on a steady growth track.


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere months.


Company Profile: Moving Customer Service in the Right Direction

Mortgage lenders across the country have faced unprecedented challenges in recent years. From helping homeowners avoid foreclosure to showing buyers some of the best bargains in decades, lenders have sought to keep customer service levels high through it all. At Citi, we’re reengineering the way we serve our customers in many ways. Here are just a few: Better Communication: As a real estate professional, you know how communication builds trust. We’re rethinking how we communicate in order to create a better customer experience.


The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who fails to take responsibility for the attitude of his aircraft is in serious trouble. And likewise, any person who has not taken charge of his or her own beliefs and attitudes runs a similar risk. The key to cultivating and maintaining a positive mental attitude is to take control of your thinking and avoid negative minded people. It's a challenging task to develop a calm, focused mind, but well worth the effort.



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