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Mobile Search: A Mini Playbook

RISMedia, June 21, 2011—(EMC)—There's a popular belief that mobile campaigns are only suited for certain types of businesses, such as restaurants and local retailers. Perhaps its search volume hasn't yet hit critical mass, but the momentum is shifting. Understanding a few of the basic best practices will help maximize


Foreclosure Clean-Out Generates Additional Income

RISMEDIA, June 21, 2011—As a national columnist, I am often about other income opportunities in the real estate field. Foreclosure clean-out is another revenue stream for real estate professionals. Renee in Arizona asked me about this opportunity.


Industry Leaders Point to a Future Full of Opportunity at Achieve! Conference

As real estate professionals continue to grapple with the “new normal,” it is more important than ever that brokers and agents understand where our industry is today as well as where it’s headed. This was the theme at RISMedia’s Achieve! Conference, a day-and-a-half-long event that took place last month and brought together leading industry experts and covered several important topics that are critical to achieving success as we head toward the future. John Featherston, president & CEO of RISMedia and Todd Hetherington, CEO, Century 21 New Millennium co-moderated Part 2 of the conference’s two-part Opening Session, and were joined by numerous industry leaders who took an in-depth look at where the industry stands today in addition to providing insight into the opportunities that are available in today’s market.


Real Estate Marketing Strategies: Are You Ready to Shift to a Prosperity Mindset? Part One

How do you acquire a Prosperity Mindset? Most people think it's by having a lot of money. But the truth is that you acquire a Prosperity Mindset first by releasing Scarcity Beliefs about money; which leads to successfully creating all the money you want. This article will share the Groundbreaking Secrets to Attracting Money by creating a Prosperity Mindset first. You might be telling yourself consciously or subconsciously, “all this stuff about prosperity consciousness is fine, but I need to get more money and then I'll feel more prosperous.” When we put the cause outside of ourselves, we are disempowered. There's no way to snap your fingers and instantly acquire an abundance of money.


New Internet TV Show – Northwest Real Estate Forum – Debuts to Guide Real Estate Buyers and Sellers

RISMedia, June 17, 2011—A new Internet TV show called “Northwest Real Estate Forum with Patricia Wangsness” was recently developed to guide residential real estate buyers and sellers to learn about local real estate issues and experts so they can make all the right moves. This initiative is the brainchild of Patricia Wangsness,


Regional Spotlight: Real Estate Listing Takes Open House Concept to New Heights

June 16, 2011—As the real estate industry continues its ascent toward recovery, real estate agents continue to find interesting ways to market their listings. Brad Osterbauer with RE/MAX Advantage Plus is doing just that. Osterbauer is hosting a fly-in open house this weekend, Saturday, June 18, for a Lester Prairie property.


Maintaining a Competitive Edge

RISMedia, June 14, 2011— As the real estate market in the Pacific Northwest continues to thrive, REALTOR® Carrie Foley recently found the balance between doing the work and chasing the work. Previously, Foley had been tipping too far in favor of chasing. To offset this, she went looking for a solution and found


Want More Sales? Pump Up the Experience

RISMedia, June 13, 2011—When was the last time you wanted to watch a black-and-white or one of the old “Technicolor” films? For most of us, they just don’t have the same engagement magic they held years ago when compared with the latest innovations like 3-D and special effects. In short, customers want more and a better experience than ever before. Today, consumers are tougher to attract, engage and ultimately connect with due to the highly noisy and confusing market. When it comes to real estate, using the best resources available to engage new prospects will give you the competitive edge, more customers and ultimately more profits.


Design Social Media Conversations to Solve Customers’ Problems

RISMedia, June 13, 2011— (EMC)—The simple fact is that the gurus are wrong: Social media marketing isn't a revolution, it's a chance at evolution. ...


Adversity Gives You Strength

RISMedia, June 11, 2011—How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every penny in fear of economic uncertainty? Every challenge, setback and personal difficulty you encounter in life also brings with it the seed of equivalent or greater benefit! The key to overcoming adversity is to avoid the temptation of panic and instead, focus on finding the greater benefit. Adversity will never leave you where it found you; it will either strengthen your character or weaken your resolve.


Real Estate and Living Media and Smarter Agent Form Strategic Relationship

RISMedia, June 11, 2011—The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group, recently announced a strategic media relationship with Smarter Agent, a leading mobile real estate application provider. This partnership enables the REALM network to expand


Changing the Landscape of Commercial Real Estate Technology

RISMedia, June 10, 2011—The National Association of REALTORS® (NAR) is impacting the commercial real estate industry with technology initiatives that will change the landscape of Web-based services. NAR is bringing together these components to deliver a comprehensive solution for commercial practitioners:


Market Snapshot: A Ray of Sunshine in the Northeast

RISMedia, June 8, 2011—At a time when new home construction in the Northeastern region of the United States has dropped by more than half since 2007, according to the National Association of Home Builders (NAHB), there is at least one Connecticut builder/developer whose company remains well in the black—and whose innovative single-family homes and multi-family condos are attracting a new kind of consumer.


How Short Sales Can Be the Top Clique in Real Estate

RISMedia, June 7, 2011—As time goes on, the landscape of our real estate industry is beginning to look more and more like a high school campus. We have cliques, and whichever one is on top at the time looks down on the others as inferior. However, our cliques don’t have names like “popular,” or “troubled,” or “wannabes.” Instead, we have Traditional, REO, and Short Sale. Originally, the clique on top of our industry was Traditional sales. Traditional sales can be likened to those kids years ago who were “popular” because they were very status quo. They had few blemishes, never caused any problems, and did what was expected. Traditional held the top spot for many years, and no one ever thought they would be outnumbered.


Rand On Real Estate: The Pros and Cons of Investing in Phoenix

RISMedia, June 7, 2011— 77WABC Radio in New York is featuring “Rand on Real Estate,” a talk show hosted by OwnAmerica CEO Greg Rand that focuses on building wealth in the greatest asset class known to mankind—American housing. In this segment, Rand takes a call from a homeowner in Staten Island who called in to his



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