Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out,

Editor’s Note: This is the fifth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Both on the playing field and in real estate, the best way to be on the defensive is to watch your opponent’s every move. If you know which way your competition is going, you can better plan your attack. Likewise, keeping an eye on what your competitors are up to helps you learn from their mistakes. If this task sounds daunting, relax!

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address

NAR PULSE—You and your agents earn the Goal Productivity Package download from Realtor.com® after taking the less than 5 minute Midyear Adjustment to Keep Goals on Track Assessment. The Goal Productivity Package

Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides,

As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the hard part behind you and you’re probably going to make a sale!

By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer;

Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope.

Realtor.com®, a leader in online real estate operated by Move, Inc., has announced a substantial update to its realtor.com® mobile app for iOS and Android. In addition to being the first to allow home buyers to target listings

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts.

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients.

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?”

What can business leaders and managers learn from watching the earnings of publicly traded companies? “Plenty,” says Kathleen Brush, a 25-year veteran of international business and author

Marketing mavens have long been saying that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Instead, you should be stimulating regular conversation.