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Mobile Goes Mainstream: MRE Announces Support of Google’s Go Mo Initiative

In support of Google’s Go Mo initiative, Mobile Real Estate (MRE), a leading mobile solutions provider, has launched a free online tool that allows REALTORS® to test their website to ensure it is optimized for mobile. When Google launched its initiative


News In MLS: Real Estate Digital to Develop New Consumer Portal

Regional Spotlight—Recently, Real Estate Digital (RED) announced it will be creating a new consumer-facing web portal for the Multiple Listing Service of Long Island, Inc. (MLSLI), one of the largest MLS organizations in the nation.


Broker Spotlights: Fortitude Breeds Success

Wondering what today’s customers are most concerned with? Curious how others are retaining top-producing agents? In the following interview, RISMedia columnist Barbara Pronin interviews Broker/Owner of CENTURY 21 Sunbelt Barbara Watt.


Are You a Team Player?

Have you noticed that when a sports team wins a championship game, both the players and the coaches talk in terms of a "team victory" and appear to truly enjoy sharing the accomplishment? On the other hand, teams who are going through a losing streak tend to make excuses and point fingers. The success of any high-performance team is in direct proportion to the number of "team players" within the group. It's not difficult to spot a team player in any group of people because they tend to stand out from the crowd. Team players radiate a positive attitude, cooperative spirit and encourage their coworkers to excel. Team players are self-motivated individuals who are focused on the attainment of team goals.


Monday Morning Mobile – Hitting Its Stride

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now.


Marketing Messaging: 6 Strategies to Turbo-Charge Your Website

With the arrival of a new year, now’s a great time to look closely at your website and evaluate what worked well in terms of bringing you the results you wanted as well as what didn’t work throughout the last 12 months. Here are six strategies that you should incorporate


Industry Advisor: The Real Estate Shrink Analyzes Broker’s Enabling of Poor Performance

This month, our broker takes another look at poor performance. After a few months off, he recently scheduled this appointment with the real estate shrink because he continues to struggle with profitability, accountability and the market, in general.


Marketing Strategies: 3 Tips to Make This Year Your Best Year Yet

Are you wondering how to break through your own glass ceiling and make this your best year yet? Here are 3 tips to help you be at the top of your game:


Evolving Mobile Behaviors Raise Stakes for Marketers

(eM+C)—While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that are downloaded and installed. The reality isn't so clear-cut. If anything, the division of the mobile smartphone space into iOS and Android, as well as demographic and usage patterns on these platforms, means that targeting and developing effective mobile experiences just got a whole lot harder. But this is translating into more options for mobile marketers in 2012.


Marketing Strategies: 5 Tips to Turning a Resolution into a Reality

Do you know that 90 percent of Americans break their New Year’s Resolutions by January 31st? You can prevent this from happening, and turn your resolutions into a reality. Tip 1: Be Clear and Specific People are always coming to me and saying they want to be more successful. Is this your goal for the New Year? If so, then start to think in specifics. What does success mean to you?


The NAR Power Broker Roundtable – Restoring Confidence: If Not Now, When?

What is undermining consumer confidence? What can you, as a real estate professional, do to bolster confidence and help ease the market back on track? Find out in the following Power Broker Roundtable, brought to you by the National Association of REALTORS®


Blueprint for 100 Deals Part 9: Buyer Presentations

Many agents have and continue to work with buyers without the security of a formal contract. Yet, similar to the listing agreement with the sellers, there are buyer broker agreements between an agent and the buyer for a specific period of time, with an exclusivity attached to it – that exclusivity basically states that if they buy any home within that period of time, as long as they’re in that relationship with us, we will get paid a pre-agreed upon sum of money. In many real estate businesses, it’s 3 percent.


Prospecting: Building an Advocate Army

One of the greatest concerns facing all salespeople is prospecting for new business. As a commission salesperson, your livelihood is directly dependent on your ability to prospect effectively. Do you consistently ask for referrals? To be successful in the sales profession you need assistance from your clients


Broker Best Practices: Maintaining a Competitive Edge

Bill Lublin ...


Top 5 Spotlight: Maintaining a Positive Mindset

Edie Israel ...



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