Searching
Marketing Archive
RISMEDIA, April 28, 2011—There was a time not too long ago when the main demographic target of any real estate agent was the generation of Baby Boomers. This was a generation that valued the American dream of owning a home, and looked to the expertise of the agent. With that in mind, all agents advertised themselves in the same manner. Each had a specific role, whether it be Listing Agent, Buyer’s Agent, etc., and would take a glamour shot that was attached to bus benches and business cards, and would hand out calendars and magnetized notepads. These agents would rely on word-of-mouth referrals and the loyalty of their customers.
RISMEDIA, April 28, 2011—One in every 13 people on this earth is a Facebook user. Google is the No.1 search site with YouTube immediately following in the No. 2 position and Facebook is not far behind at No. 3. But did you know that 70 percent of those Facebook users are outside the U.S.?
RISMEDIA, April 26, 2011—Given the pressing environmental challenges facing the world, one day just doesn't seem like enough to celebrate the earth and make long-term environmental changes. Why not use this month as inspiration and make a commitment to do environmentally friendly activities throughout the year?
RISMEDIA, April 26, 2011—Eighteen national, regional and local lenders will participate in a new two-year pilot program that will offer qualified borrowers living in certain parts of the country low-cost loans to make energy-saving improvements to their homes. Backed by the Federal Housing Administration (FHA), these new PowerSaver loans will offer homeowners up to $25,000 to make energy-efficient improvements of their choice, including the installation of insulation, duct sealing, replacement doors and windows, HVAC systems, water heaters, solar panels, and geothermal systems.
RISMEDIA, April 26, 2011—RE/MAX, LLC recently announced the promotion of a key executive as the Denver-based global franchisor continues its commitment to build and maintain a strong and dynamic management team. ...
RISMEDIA, April 25, 2011—RISMedia’s Achieve! – Real Estate’s Innovation & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at
RISMEDIA, April 19, 2011—Leading brokers and innovators will share strategies and reveal critical opportunities for growth in today’s market at RISMedia’s 6th Annual Power Broker Forum & Reception at NAR Midyear next month. Taking place on Thursday, May 12th, at the Marriott Wardman Park Hotel in Washington, D.C., the Forum, titled Opportunities and Innovations for Real Estate Brokerage Firms, will be held in the Marriott Ballroom Salon 3 from 3:30 – 5 p.m.
RISMEDIA, April 19, 2011—Everybody wants to be an entrepreneur, but no one wants to be a landlord. What’s up with that? As if tenants are some kind of outcasts who bring a chill to your spine with just the sound of their voice. “I don’t want to hear them complain ...
RISMEDIA, April 13, 2011—Prudential Florida Realty moved up in the national rankings among all real estate companies to # 22 in Number of Transactions for 2010, according to RISMedia’s 2011 Power Broker Report. ...
RISMEDIA, April 13, 2011—Point2 has announced that the REALTORS® Association of Hamilton-Burlington (RAHB) in Ontario, Canada, has selected Point2 to power its multi-national property listing syndication
initiative. ...
RISMEDIA, April 13, 2011—Zillow, Inc., which operates real estate website Zillow.com®, Zillow® Mortgage Marketplace, and a leading mobile real estate platform, has announced the acquisition of Postlets™, a leading online real estate listing creation and distribution platform. Postlets enables individual real estate agents, property managers and landlords to create listings ...
RISMEDIA, April 13, 2011—Yardi has announced the highly successful launch of its RENTCafé.com iPhone application, which enhances the mobile dimension of the RENTCafe.com Internet listing service platform, according to a company release. The RENTCafé iPhone app was made available at Apple's App Store on March 23. ...
RISMEDIA, April 12, 2011—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, has announced that CENTURY 21 Award, an independently owned and operated brokerage company that is the largest franchisee within the CENTURY 21® System, has signed a long-term renewal ...
RISMEDIA, April 12, 2011—Sotheby’s International Realty Affiliates LLC has announced that City & Provincial Properties PLC is the new owner of Mallorca Sotheby’s International Realty. ...
RISMEDIA, April 11, 2011—CoreLogic (NYSE: CLGX), a provider of information, analytics and business services, has released its February Home Price Index (HPI), which shows that home prices in the U.S. declined for the seventh month in a row.
According to the CoreLogic HPI, national home prices, including distressed sales, declined by 6.7 percent in February 2011 compared to February 2010 after declining by 5.5 percent* in January 2011 compared to January 2010.
