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Marketing Archive
RISMEDIA, April 1, 2011—Developing relationships with new clients is a huge priority in real estate. Most of you will undoubtedly agree, but as many home buyers and sellers look progressively more to the Internet to answer questions and search for products, an increase in Internet based leads would be expected, right? Online factors will determine how successful or unsuccessful your web presence will be in capturing new business. Let’s take a look at some of the major issues that may be impacting your ability to capture quality leads from the web.
RISMEDIA, April 1, 2011—You've heard the statement many times: "There is no national real estate market.” Meaning all real estate, like politics, is local. There is, however, a national real estate marketplace. With a wide array of "products" on the shelf, there is literally something
RISMEDIA, April 1, 2011—Extreme temperatures across the nation contributed to a record-breaking year for home warranty claims, and now with a glut of homes for sale across the country, home warranties to cover major systems (HVAC, plumbing, electrical) and built-in appliances are even more appealing to sellers and prospective buyers. Home warranty provider American Home Shield, with 1.4 million customers, said it responded to nearly three million service requests in 2010, approximately half related to HVAC malfunctions.
RISMEDIA, April 1, 2011—The market share of vacation- and investment-home sales held steady in 2010, although the sales volume declined with the overall market, according to the National Association of Realtors®. NAR's 2011 Investment and Vacation Home Buyers Survey
RISMEDIA, April 1, 2011—Facebook is the number one most trafficked website in the world, and over half of the U.S. population is already on there! Wouldn't you like to be able to market to these people effectively and efficiently? This complete Facebook Real Estate Marketing System can be set up ...
RISMEDIA, March 31, 2011—With the rise in Internet-based marketing, sales professionals have now become captives, feeling obligated to be on call to respond to leads 24/7, for fear they will go cold. Every sales professional has probably experienced this phenomenon but never put a name to it. Goomzee—a company dedicated to helping real estate professionals increase sales efficiency by delivering high quality buyer sales leads and automating lead follow up using mobile technology—has labeled this trend the “follow up trap.”
RISMEDIA, March 31, 2011—The Federal Housing Finance Agency has reported that the National Average Contract Mortgage Rate for the Purchase of Previously Occupied Homes by Combined Lenders, used as an index in some ARM contracts, was 4.79 percent based on loans closed
RISMEDIA, March 31, 2011—LOL and BRB might be key communication elements in a texting, emailing, social-media-obsessed world, but they don’t make for high quality communication or conversation. Sometimes you might not even know what your communicating counterpart is even saying to you. With communication becoming more and more diluted by technology, Maribeth Kuzmeski, , author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, stresses the importance of once again valuing great conversation—an essential element in building strong, mutually beneficial, and even profitable relationships.
RISMEDIA, March 31, 2011—Our Appraisal Analysis Workshop is a fully-interactive online webinar designed to teach you the details that are required in each section of the real estate appraisal, including how to recognize fraudulent or over-inflated appraisals.
Click here for more info.
RISMEDIA, March 30, 2011—RISMedia, the leader in real estate information systems, is excited to announce the nationwide release of "
The Power of Information," a new video exclusively produced and directed by the real estate information leader that showcases months of the company’s independent research on the impact of ...
RISMEDIA, March 30, 2011—Responding to the rapidly evolving pace of technology and information delivery, RISMedia, the leader in real estate information systems, announced today the launch of its
Daily Video News Update, now featured in each edition of the media firm’s Today’s Real Estate Advisor e-newsletter.
“We are taking video to a much higher level than ever before in our industry,” says RISMedia President & CEO John Featherston. “Although we have been producing video as part of our news and information operation for several years now, we have now committed to incorporating unique daily videos into our widely read, national e-newsletter.”
RISMEDIA, March 29, 2011—The arrival of spring brings not only warmer weather, but also spring cleaning and the undertaking of do-it-yourself (DIY) home improvement projects. Much to the chagrin of home improvement stores, the DIY home improvement market has seen a 21 percent decline from 2005-2010 according to latest research from Mintel, and more than a quarter (28 percent) of DIYers say they would like to undertake a major renovation or addition to their home, but they just don't have the funds.
RISMEDIA, March 29, 2011—Do you know what a QR code is? You might have heard the term lately or be aware that QR codes are becoming widely popular within the real estate industry at this time. Perhaps you’re even thinking of using them. The real question is do you know how to
RISMEDIA, March 29, 2011— Kim Blanton of Crye-Leike Realtors in the Hendersonville, Tenn. area has seen an exceptional increase in listing inventory and sales resulting from Pro Step Marketing’s Short Sale Marketing Plan, Website Design and Social Media strategy.
RISMEDIA, March 29, 2011—Want more listings? If so, this package is all you'll ever need to make your phone ring off the hook with motivated buyers and sellers! Capitalize on the listings your competition can't work with, and watch your bank account explode!
Click here for more information.
