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Marketing Archive


Energy Efficient Improvements Equal Big Savings for Homeowners

RISMEDIA, December 6, 2010—For most Americans, the holiday season means shopping for family and friends. But this year, spending a little money at home can equal big savings today, next year and for years to come. With time running out to cash in on the popular home energy efficiency tax ...


Celebrity Real Estate Deals: ‘Borat’ Star Buys Big and Leases out His Sunset Strip Area House; Soap Star, Rocker and Photographer of the Stars Buying and Selling, Too

RISMEDIA, October 8, 2010—(MCT)—Comedic actor and film star Sacha Baron Cohen has leased out his Sunset Strip area house for $9,000 a month. But the major real estate deal this summer for Baron Cohen and his wife, actress Isla Fisher, was the purchase of a nearby Mediterranean


Industry Leaders Offer Praise for Leveraging Your Links, Groundbreaking, New Book by Allan Dalton

RISMEDIA, September 22, 2010—Leveraging Your Links , a groundbreaking, new book by industry veteran and visionary, Allan Dalton, chief marketing officer for RISMedia and co-founder and president of The Top 5 in Real Estate Network®, is available now


Network Communications Launches BrokerSherpa, a Social Media Marketing Solution for Real Estate Pros

RISMEDIA, September 15, 2010—Network Communications, Inc. (NCI), a leading publisher of real estate information online and in print in North America, including brands like The Real Estate Book and Unique Homes, launched BrokerSherpa, a social media marketing solution for real estate brands, brokers, and agents aimed at creating a significant ...


Monday Morning Mobile: What NOT to Do

RISMEDIA, August 23, 2010—So often here at Monday Morning Mobile we have the opportunity to look at all the great things that are going on in the Mobile Technology world and marvel at them – and we should. There are a lot of companies and individuals utilizing


Mortgage Modifications Drop off in July but Improvements Seen in Backlog

RISMEDIA, August 23, 2010— (MCT)—The Treasury Department reported Friday that far fewer delinquent mortgage borrowers received loan modifications through a federal government program in July than they did in June.


Clear Capital: Impact on Housing from BP Oil Spill Reaches beyond Gulf Coast

RISMEDIA, August 23, 2010—Clear Capital (www.clearcapital.com), a premium provider of data and solutions for real estate asset valuation, investment and risk assessment, has released results from its Gulf Coast oil spill impact survey and analysis. Clear Capital is gathering and analyzing data along the Gulf Coast and nearby regions to ...


Regional Spotlight: Is Chicago Area Real Estate Market On Cusp of a Strong Recovery?

RISMEDIA, August 23, 2010—After a year of bouncing on the bottom, the Chicago housing market is on the verge of a sustained recovery. That's the opinion of Jim McClelland, the founder of Mack Industries, Inc. in Tinley Park, Illinois, a home redevelopment


Reverse Mortgages Pros and Cons

RISMEDIA, August 23, 2010—(Real Estate Center) — Some parents are warning their kids not to bank on inheriting the homestead. Why? Because some parents are considering a reverse mortgage. Such mortgages may not be beneficial for everyone,


An Unlikely New Business Buzzword: Why It’s Time to Stop Obsessing Over Numbers and Start Nourishing Your Culture

RISMEDIA, August 20, 2010—Despite all the hopeful talk of “recovery,” it seems clear that Corporate America is stuck in the recession muck and can’t pull itself out. We’re trying to survive the “new normal”—working twice as hard for the same (or worse) results—


HUD Secretary Donovan Announces That over 8,000 Affordable Homes Will become More Energy Efficient as a Result of the First 100 Recovery Act Green Retrofit Awards

RISMEDIA, August 21,2010—U.S. Housing and Urban Development (HUD) Secretary Shaun Donovan has announced a major Recovery Act milestone: 100 affordable housing developments, including 8,112 homes, around the country have been awarded


Exceeding Expectations: SharperAgent Partners with Shutterfly, Bringing the Best of Online and Print Marketing to Its Clients

RISMEDIA, August 21,2010—As we all know, things change. The market has changed…and, by now, so has the real estate industry’s philosophy on how well the market will truly rebound. Those who have pushed through the market’s toughest times


U.S. Census Bureau Releases Detailed Information on Nation’s Housing

RISMEDIA, August 20, 2010—The nation's homeowners paid a median of $1,000 in monthly housing costs in 2009, compared with $808 for renters, according to data released today by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development.


Habitat Turns Crisis to Advantage by Rehabbing Foreclosures

RISMEDIA, August 20, 2010—(MCT)—Faced with the realities of the foreclosure crisis, nonprofit homebuilder Habitat for Humanity is adding a piece of equipment in its tool chest: a sledgehammer. After decades of rallying volunteers to build new houses


NRT Announces Executive Appointments

RISMEDIA, August 20, 2010—NRT LLC, one of the nation’s largest residential real estate brokerage companies, has announced the promotion of Kate Rossi to regional executive vice president for the company’s Southeast region. Rossi, who previously served



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