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Marketing Archive


Habitat Turns Crisis to Advantage by Rehabbing Foreclosures

RISMEDIA, August 20, 2010—(MCT)—Faced with the realities of the foreclosure crisis, nonprofit homebuilder Habitat for Humanity is adding a piece of equipment in its tool chest: a sledgehammer. After decades of rallying volunteers to build new houses


NRT Announces Executive Appointments

RISMEDIA, August 20, 2010—NRT LLC, one of the nation’s largest residential real estate brokerage companies, has announced the promotion of Kate Rossi to regional executive vice president for the company’s Southeast region. Rossi, who previously served


Vendor News: RES.NET Asset Management Software Completes Data Feed to Bid4Assets.com Auction Platform

RISMEDIA, August 20, 2010—RES.NET, a leading asset management software company, announced a data integration agreement with Bid4Assets.com, one of the leading online real estate auction companies nationwide. The agreement allows RES.NET’s clients


1parkplace Offers Broker Webinar on Hyper-Local Marketing

RISMEDIA, August 19, 2010—1parkplace announces an informative webinar workshop for brokerage leadership that is designed to reveal the secrets to online and offline market domination.


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: a free field guide to short sales through NAR’s Right Tools, Right Now initiative, technology tools and savings from NAR’s REALTOR Benefits® Program, and homeownership


Weekly Video Tip: Three Rules

RISMEDIA, August 17, 2010—Shooting video is a lot like playing baseball. It begins with remembering the basics. Today, I’ll be focusing on three pointers concerning the content of your video…the stuff that’s good to remember when assembling


Preparing for the Economic Turnaround: RE/MAX Chairman Tells His Brokers What to Focus on to Succeed

RISMEDIA, August 16, 2010—As the housing market continues its sluggish recovery, brokers should still focus on the basics of recruiting and retaining—but also must take back training and be prepared to work within the distressed property market if they want to succeed in the next three to five years. That was the message delivered to brokers by Dave Liniger, RE/MAX International’s Chairman and Co-Founder, at this year’s annual RE/MAX Broker Owner Conference.


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is something that needs


Top 6 Tips for Marketing a Home Through Social Media

RISMEDIA, August 3, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor.


When it Comes to Branding, Get Real

RISMEDIA, August 2, 2010—The term branding is certainly no stranger to the real estate industry. But in 2010, the concept of branding has evolved…because America has evolved. As economist John Tuccilllo recently said, the number one trend in America right now is skepticism and the result has been an increased ...


Top 5 in Mobile Web

RISMEDIA, July 29, 2010—According to Nielsen, U.S. Mobile Web increased 4% in January 2010 from 67 million users to 69.6 million users. However, more important than how many people are using the Mobile Web is for how long they are using it.


4 Tips to Profit from Niche Marketing

RISMEDIA, July 30, 2010—In 2009, the total number of available transaction sides per agent increased by a whopping 13%. This is the largest recorded gain in over 25 years. Simply put, there is still a lot of business to be had and a lot fewer agents going after it. Successful ...


Is It Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.” “Today’s buyer is more educated than ever before.” These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer. It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves


Is it Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.” “Today’s buyer is more educated than ever before.” These statements are echoed throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer. It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves


Company Spotlight: Maximizing Your Opportunities by Staying Top of Mind

RISMEDIA, July 12, 2010—Editor’s note: The Lowe’s Program for REALTORS® is free for NAR members and offers personal marketing tools from Lowe’s through their partnership in NAR’s REALTOR Benefits® Program. For Doug Curtis, an important key to continued success is staying top of mind with his clients.



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