Weekly Video Tip: Outsource Editing
RISMEDIA, July 6, 2010—Video’s rising popularity has many agents and brokers asking two common questions:
1. What kind of content works best?
2. How much will it cost?
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Marketing Archive
With New Media, the Same Marketing Principles Apply
RISMEDIA, July 1, 2010—Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.
Weekly Video Tip: Video Shooting Acronym
RISMEDIA, June 29, 2010—The popularity of those palm size video recorders continues to grow. In the last month, we’ve seen several new models and brands hit the market. They’re especially popular with real estate agents who can now shoot their own home tours
A Step in the Right Direction – Online Marketing Presentations Give Agents the Upper Hand
RISMEDIA, June 26, 2010—As the real estate industry continues to put an emphasis on reducing the consumption of paper and printing and implementing eco-friendly practices into their daily business model, companies like Hunt Valley, Maryland’s, Realty Tools,
Weekly Video Tip: Neighborhood Video Tours
RISMEDIA, June 22, 2010—When brokers and agents think of video, the first thing that comes to mind is often a home video tour. And while that’s certainly not a bad idea, another approach can make a major impact as well—and that’s a video tour of the neighborhood.
The 5 Ps of Mobile Marketing in Real Estate
RISMEDIA, June 14, 2010—The fact that consumers are going mobile is no secret. In a year (2009) when all other forms of media consumption, as well as media spending, decreased, mobile was the only channel of media that increased dramatically. Mobile media consumption increased 39% over the prior year due to increased talk time, texting and, most importantly, Mobile Web, which according to the Yankee Group, increased 36%.
Succession Planning Tips
RISMEDIA, June 14, 2010—In this informative audio conference, you will learn step-by-step guidelines for effective succession planning to ensure your organization’s survival. Click here to learn more.
Industry Expert Scott Dixon to Lead Discussion at This Week’s Leadership Conference
RISMEDIA, June 7, 2010—With social media becoming such a hot topic in real estate over the past 12 months, many are wondering if and how it fits in with traditional media, such as print. ...
Top 6 Tips for Marketing a Home Through Social Media
RISMEDIA, June 7, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending
Experts to Offer Tips on How to Integrate Print Advertising and Social Media at This Year’s Leadership Conference
RISMEDIA, June 4, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize, even in today’s challenging market.
The Real Estate Book Launches New Retail Site, Delivers One-Stop Marketing Resource for Real Estate Professionals
RISMEDIA, June 4, 2010—According to the latest information from the Bureau of Labor Statistics, real estate professionals continue to earn a good living. In fact, those at the highest 10% earned more than $101,860 (May 2008 data). Being a successful real estate agent means tapping into smart marketing solutions in ...
4 Simple Tips to Building an Integrated Marketing Plan
RISMEDIA, June 3, 2010—I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is something that needs to be discussed.”
You might be asking, “What is integrated marketing, Tricia?”
Integrated marketing means not just looking at one element of your marketing plan and expecting results
Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Leadership Conference This June
RISMEDIA, June 3, 2010—Sponsors of this year’s RISMedia Leadership Conference – the Social Media Summit – represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors
Learn How to Integrate Print Advertising and Social Media at This Year’s Leadership Conference
RISMEDIA, June 2, 2010—RISMedia’s 2010 Real Estate Leadership Conference—‘The Real Estate Social Media Summit’—will provide the perfect backdrop for real estate professionals who are looking to capitalize,
Platinum Sales Systems Offers Premier Luxury Real Estate Marketing Interactions
RISMEDIA, June 2, 2010—When it comes to high-end, luxury homes there have always been the typical methods for buying and selling. But the problem that most affluent consumers have with this is that there is nothing typical about their homes or lifestyle. Luxury homeowners should be ecstatic about the manner ...
