Marketing Archive


Marketing Strategies: Create Your Own Version of the Holidays

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic


Communicating with Your Prospects – When Is the Best Time to Send Marketing Emails to Your Database?

RISMEDIA, December 7, 2009—Dr. Frank Luntz recently released a new book titled "What Americans Really Want... Really." It's a great book for those of you who are serious about marketing.


Do You Find It Easy or Difficult to ‘Toot Your Own Horn?’

RISMEDIA, December 5, 2009—One of the biggest concerns I hear from my clients, almost on a daily basis, is: “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” One of my clients, Shelley, recently came to her session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”


Today’s Featured Listing – 360-Degree Panoramic Views

RISMEDIA, November 20, 2009—Situated on its own mountaintop overlooking the canyon, this sprawling 37-acre Rocky Oaks Estate in California includes a brand new,


A Positive Approach to the Future

RISMEDIA, November 19, 2009—Staying positive is easier said than done these days, but having a positive outlook can help real estate professionals head toward the future on the right track. Here, Matthew Stamer, Broker with EXIT Realty Central in Central Florida discusses how a positive attitude toward the future can ...


Enabling Innovation – MLS 5.0

RISMEDIA, November 18, 2009—Theoretically, the future MLS, or MLS 5.0, is exemplary in its design and capabilities. The investment in time and resources


Podcast Your Way to Today’s Tech-Savvy Buyer

RISMEDIA, November 17, 2009—Today, buyers and sellers are turning to the Internet for more information than just housing listings. They want to stay abreast


Will FHA Rule Change Benefit Condo Market?

RISMEDIA, November 16, 2009—(MCT)—The Federal Housing Administration (FHA) is giving the condo market something it hasn't had for a while—a little breathing room. ...


Today’s Featured Listing – A Piece of History

RISMEDIA, November 13, 2009—The former Pillsbury Estate, Southways in Wayzata, MN near Minneapolis, is one of the most glamorous, sophisticated and dazzling estates in the world, and is up for grabs for only the second time since 1918, offered in a sealed-bid auction by Sheldon Good and Company. Designed by well-known architect Harrie T. Lindberg, Southways is located in the picturesque city of Wayzata, Minnesota, on the shores of historic Lake Minnetonka. The estate is located on 13 acres and was originally owned by John Pillsbury, descendant of the founder of the iconic Pillsbury brand.


The Real Estate Book to Present ‘The Income Based Approach to Real Estate Marketing’ at NAR

RISMEDIA, November 12, 2009—Because written goals have a higher probability of being achieved, we've recently created a workbook and presentation


Are Short Sales Really the Next Big Thing?

RISMEDIA, November 11, 2009—If you believe the hype, it appears that the next phase of the housing market recovery is going to rely heavily on short sales


Heading to NAR? Don’t Miss Expert Panel on Maximizing Distressed Property Business Tomorrow

RISMEDIA, November 13, 2009—Top real estate executives and officials from around the country will convene to discuss Maximizing Distressed Property Business at this year’s RISMedia Power Broker Forum being held this Friday, Nov. 13 during the NAR Convention in San Diego. ...


Staying Up in a Down Market: Short Sales, Expireds & Price Reductions

RISMEDIA, November 9, 2009—Don’t miss a powerful RISMedia session during the NAR conference, geared specifically toward agents and led by Top 5 in Real Estate


Real Estate Marketing: Dominating a Niche Market

RISMEDIA, November 6, 2009—The ongoing financial crisis is changing the face of the real estate market, and although the media is fond of using terms


Marketing Strategies: 7 Powerful Tips to More Confidence

RISMEDIA, November 5, 2009—A client asked me recently how I would define confidence. I paused for a moment and replied, “Confidence is the inner knowing