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Marketing Archive
Executive recruiter Colleen Aylward wanted to figure out how many executives had been displaced by the poor economy over the last few years, but before she got her numbers, she discovered something else even more troubling.
“No one actually keeps track of those stats,” says Aylward, president of recruiting firm Devon James and author of Bedlam to Boardroom: How To Get a Derailed Executive Career Back on Track (
www.devonjames.com). “When I tried to look it up with the Bureau of Labor Statistics and even talk to some of the bureau’s staff, I couldn’t get a straight answer.”
In building our Blueprint for 100 Deals, the Team is undoubtedly the most critical architecture to put into place. Each team member will play their role as a vital cog in the machinery of your real estate business. The administrational members of your team will act as the backbone, and the sales agents will be the life blood, which – when working together as a strong cohesive unit – will take you and your ‘Dream Team’ to the top.
“All real estate is local,” the saying goes. But what buyers and sellers really want to know is known as “hyper”-local information—the numbers and news that affect their specific community’s neighborhoods. When an agent shares information about the first day of school, the date of the high school football games, or how road construction will affect a morning commute, that agent becomes more than a home seller…he or she becomes a trusted resource.
The best agents already know this. Award-winning Texas broker Krisstina Wise, owner of The GoodLife Team, regularly posts graphs on the company’s blog showing average sales prices and closed sales for Austin.
(eM+C)—During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren't surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs.
If your company is anything like mine, the last few years have been a challenge. Since so many of our company’s products and services have been developed for residential real estate, as your company goes, so goes ours. That allows us to be in a unique position of watching our clients as insiders, while being on the outside.
The view hasn’t been pretty. I have lived through every up and down market since 1977, and I have never seen the fear and hopelessness that is present today. The inability of our government agencies to “just quit tinkering” and let things stabilize has been remarkable to me.
In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being honored as the first Gold Record for the spoken word. Nightingale, known as the "dean of personal development," concluded that life's "strangest secret" is that we become what we think about all day long.
Your belief system, like your computer, doesn't judge or even question what you input; it merely accepts your thoughts as the truth, the whole truth and nothing but the truth. Think thoughts of defeat or failure and you're bound to feel discouraged.
(eM+C)—I saw something online recently that said “content is marketing.” I found that interesting because I've never quite seen it put that way. The message is simplistic, but I think it really resonates. Why? Because in today’s business environment, whether B2C or B2B, local or global,
“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the habit, good for you.
After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and stay apprised
One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment.
Still you may wonder, why not 50? Why not 200? Certainly, 100 is not the pinnacle and you shouldn’t feel bound to stick rigidly to this number by any means. However, 100 is our recommendation as a working blueprint for success; let us explain why that is…
If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase
(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways,
You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows.
So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and maintain a positive mental attitude in today's market.
1. Avoid toxic people
What does this mean? Who are the toxic people?
Toxic people can be well-meaning people but when they talk to you, they are coming from a negative attitude about money, finances, and especially about the current real estate situation.
1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.”
