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The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile.


3 Questions to Ask Yourself Every Morning

I recently held our first training call with our new virtual coaching platform, and noticed that the one topic that drew the most interest was when I covered the topic of “the three questions to ask yourself every single morning.” By simply asking these three questions, you will find that you can be more productive and have better direction for your day. Here are the three questions: 1. What - The first question to ask yourself every day is, “What do I want to accomplish today?” It is such a direct question that forces you to focus on a specific direction for the day. Most of us wake up most mornings and do whatever shows up on our desk or in our inbox.


Getting Listings in a Low-Inventory Market

With many areas of the country being considered a seller’s market, it is it important to hone your skills and show sellers why they should specifically list with you above going FSBO or choosing another agent. Many sellers think that in a seller’s market they can sell their home without using a REALTOR in the process. Here are 5 strategies to generate seller leads as well as show them why hiring you would be the best decision while getting the most out of their home sale. 1. Feature neighborhoods in your website for where you want to attract sellers. Perception is reality and this gives the seller the vision that you know their market and


To Paraphrase Cheshire Cat…Vision

Real estate sales are a business. REALTORS®, like all business owners, must establish a clear vision and then plan the step-by-step method of how to achieve that vision. A vision is like a target.


Four Ways to Stir up Your Database and Find Opportunities

Leads, leads, leads. They’re probably always on your mind. Where to find new leads, how to respond to them quickly, and what it takes to convert them into clients. While you may spend plenty of time focusing on the best way to find new leads, have you thought about the valuable, qualified leads that may already be in your existing database? Why not spend some time working those leads? Consider these four best practices for stirring up your database and finding new opportunities. 1. Research and reach out Spend some time discovering the types of leads that are sitting in your database. Even better? Segment those leads so you have a better handle on the best strategies for reaching out to a specific group.


Monday Morning Mobile: Residential Trends Hit Commercial Real Estate

The commercial real estate industry is often seen as the older, antiquated sibling of the residential real estate industry. However, a new report by inMotion Real Estate indicates that the trends of the younger,


Gen Y Is Ready to Buy — Are Agents Ready to Work with Them?

2013 is going to be the year of the first time homebuyer. With home prices rebounding, the job market stabilizing, and mortgages more affordable than ever, the next wave of home buyers are ready to act. This will be the first time that generation Y will make up the majority of the first time home buying market. Some changes are about to occur. Today’s buyers are not going to make the same mistakes their parents made a few years ago. First, agents have to know who this prospective client is. The millennial client is coming to the transaction with a critical eye,


Marketing Strategies: Right Mindset and Action Lead to Success

Have you ever felt that one part of you is "gung-ho" about success and creates all these action steps for you to do each day, while another part of you is resisting, procrastinating and sometimes even rebelling at what you set out to do? That part is called your "inner rebel” or "inner resistance". In fact, that part is your subconscious mind. It’s the part of you that is below the surface and you don't see it. You're like the Titanic, floating along, thinking that all is well when suddenly you hit a iceberg (your subconscious mind) and you start to feel stuck. Have you ever felt that before?


HomeServices of America, Inc. Announces Prudential KC Realty through Acquisition of Prudential Gaslight REALTORS®

HomeServices of America, Inc., a Berkshire Hathaway affiliate, announced recently that Blue Springs, Mo.-based Prudential Gaslight REALTORS® is joining the HomeServices of America family of companies.


Maintaining a Strong Foothold in the Multicultural Market

Being able to understand and serve your area demographics is a critical component to mastering your market. Below, Juan Martinez of CENTURY 21 Martinez & Associates talks to RISMedia’s Paige Tepping


How Next Generation “Beta Brokerages” Are Shaping the Industry

Change is inevitable. From the music we enjoy to where we spend our next vacation, innovative marketing and an insatiable consumer keep our culture and our products constantly on the move.


Top 5 Spotlight: Treat Real Estate like a Business to Find Success

What is the key to happiness in the real estate business? According to Brandon Brittingham of Long & Foster Real Estate, it’s hard work. Read on for Brittingham’s tips for maximizing your online presence,


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year?


Thank You Cards: Small Investment, Big Impact

Q: What piece of marketing collateral can you send just about anyone – grad student, retiree, working mother etc… – and be almost 100 percent sure they’ll open it?


Real Estate for Today…and Tomorrow

Her office is in Lexington Park, Md. His is 70 miles away in Alexandria, Va. But for company president Mary Lynn Stone and CEO Todd Hetherington, the partners and dynamic visionaries behind CENTURY 21 New Millennium,


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