Guaranteed Rate Names Sanjay Gupta as Chief Marketing Officer and Chief Digital Officer
Guaranteed Rate has announced it has named veteran marketing executive Sanjay Gupta as its new chief marketing officer and chief...
Marketing
Let’s Get Personal: How to Elevate Your Real Estate Customer Service Skills
Real estate has—and always will be—a customer-first industry. Customer service is the backbone of real estate; it could be the...
Bright MLS Strengthens Leadership Team with New Chief Marketing Officer
Bright MLS has announced that real estate veteran innovator Amit Kulkarni has joined the company’s executive leadership team as chief...
Ukraine Invasion Is an Ethical “Line in the Sand” for Brands
According to branding experts, consumers are not tolerating ambiguity around Russia, demanding business leaders take a stand.
Secret Vocabulary Tips to Build Relationships With the Affluent
To better serve potential clients with their real estate needs, you need to leverage effective luxury real estate marketing strategies....
MoveEasy Launches New Homeowner Dashboard, Simplifying Home Management
MoveEasy, the No. 1 platform for brokers, agents and homeowners in the moving space, is taking the next step in...
Leading the Charge
Four years after being named one of the Top 30 Influential Women of Houston in 2017, Ige Johnson was approached...
Investing in Success: Strong Branding and a Robust Online Presence
Frank Polsinello, principal of RE/MAX Hallmark Polsinello Group Realty, is well known for his exceptional work ethic and sharp negotiation...
The Keys to Marketing a Luxury Estate in a Highly Desirable Neighborhood
Doreen Alhadeff Built in 1905, and listed for a cool $7 million, a Seattle mansion in...
One Year Later: It’s Time to Rethink Marketing…Again
One thing will always be true in our industry: change is constant. When the pandemic hit, we all had to...
Exploring the Shift Toward In-House Marketing Teams
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
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