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Marketing Archive


The Power of Belief and Expectation

While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement. Think thoughts of defeat or failure and you are bound to be discouraged. Belief is an incredibly powerful state of mind. Your belief system not only defines and shapes who you are, but it also determines your potential. Henry Ford was correct when he said, "Whether you think you can or think you can't—you are right." Your belief system, like your computer, doesn't judge what you input; it simply accepts it as the truth.


CENTURY 21 Breaks Out during the Big Game

Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald Trump, speed skating champ Apolo Ohno,


Real Estate Ads Use Personal Motivations

This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.”


Marketing Strategies: Create Your 2012 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. The first thing you have to have is a clear vision of what it is you want to create. The more powerful your vision and the more you can feel your vision, the stronger it is. So for example, if you want to make $500,000 in real estate in the year 2012, and you’d like to work 30 hours a week or less, and you’d like to work with your ideal clients, then create a mission statement to that effect.


Success Strategies: 4 Quick Ways to Be More Productive

If being connected 24/7 was supposed to make our lives easier, the business world didn’t get the memo. Most American professionals just can’t shake the end-of-the-day feeling that they didn’t get enough done. So day after day, they find themselves responding to work e-mail on their smartphones right up until their head hits the pillow. Sound familiar? There is good news, says Jason Womack: By implementing a few small changes, you can get more done in less time—which not only staves off burnout, but leaves more time for doing what you love.


FHA Announces Additional Steps to Limit Risk and Strengthen Finances

Recently, Acting Federal Housing Administration (FHA) Commissioner Carol J. Galante announced the latest in a series of steps to protect and strengthen the FHA’s Mutual Mortgage Insurance Fund, while enabling the agency to continue to fulfill its mission


Marketing Strategies: Stop Being So Hard on Yourself

When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed. When I ask about the origin of this belief, I often receive stories of being conditioned by well-meaning teachers and parents in a controlling and rigid way. Since we learn to treat ourselves the way we were treated, my clients are just carrying on the legacy because they don't know how else to motivate themselves.


Top 5 in Real Estate Network® Spotlights: Working with Buyers in Today’s Market

Do you know what’s on the minds of today’s homebuyers? In the following interview, RISMedia’s Lesley Geary catches up with Danielle Claroni of New England Land Company. Read on to learn about Claroni’s creative advertising methods and her key to success in real estate.


RISMedia to Showcase Celebrity Home Listings

Agents, have you ever listed or sold a home owned by a celebrity? If so, we want to know about it! RISMedia is excited to announce that in 2012 we will be significantly expanding our coverage of celebrity homes and their famous—or infamous—owners. For example, we read today that Michele Klosson of Sotheby's International Realty recently listed one of the two Greenwich, Conn. homes of Regis and Joy Philbin, which was reported as selling for $3 million. According to the report, the 6,000-square-foot home, which has four bedrooms, eight bathrooms, a tennis court and a swimming pool, was first listed for sale in 2008 for $5.9 million.


Broker Best Practices: Staying Ahead with Mobile Marketing and Technology

Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how he stays ahead of the competition


Selling Point: Sit Up Straight and Pay Attention

Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of nonverbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment. Unbeknownst to the professor, half of the students were told to sit up straight, unfold their arms and keep their feet planted firmly on the floor. The other students were instructed to do just the opposite. They were asked to sit back in their chairs and relax with their arms folded and legs crossed. Each student was interviewed and tested immediately following the two-hour lecture and the results were quite impressive.


Weekly Video Tip: Cross Cultural Video

It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a Google spokesperson—was 60 percent.


Monday Morning Mobile: Time to GoMo and Test Your Site

We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on mobile devices and their search engine


Best Practices: Making You Look Even Better

Have you ever wondered what benefits you receive from enlisting in RISMedia’s RREIN program? Below, Patty Bender, vice president of operations with Century 21 Scheetz, let’s us in on how being a RREIN member has helped her business.


Marketing and Sales: 3 Rules for Social Media

Relatively speaking, social media in real estate is nascent. As a networking, communications and marketing channel, it can add serious value to your go-to-market and business development efforts.



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