“The market is already changing and the real estate professionals that are most prepared to deal with that change are the ones that are going to thrive.” ...

They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had

RISMEDIA, May 24, 2011--Buffini & Company is honored to be a sponsor at RISMedia’s marketing and opportunity conference, Achieve!, opening in Rye, N.Y. , yesterday and continuing through today, May 25. ...

RISMEDIA, May 10, 2011—They say the only constant in life is change. And when it comes to real estate marketing, those changes are coming fast and furious. A few years ago, few people had even heard of blogging, Facebook, or Twitter. And one of the biggest changes of all—online video—had yet to come of age

RISMEDIA, May 10, 2011—RealTown®, home of the oldest online real estate community, recently released the results of an online poll conducted amongst its community members to gauge REALTOR® and real estate industry participants’ acceptance of the National Association of REALTORS®’ proposed $40.00 annual

RISMEDIA, May 9, 2011—RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—will provide the most innovative educational programs and networking opportunities for brokers and agents. Industry experts Joe Clement, Todd Hetherington and Ed Krafchow are among the leading broker panelists who will offer an in-depth look at where the industry is today and where it’s headed in the future during the Opening Session titled: “The State of the Real Estate Industry – Expanding Your Marketshare and Profitability in 2011” at this year’s Achieve! Conference. The session will take place on Tuesday, May 24 from 1:15 p.m. – 4:30 p.m. at the Rye Town Hilton in Westchester County, New York.

RISMEDIA, May 9, 2011—Sponsors of RISMedia’s Achieve! – Real Estate’s Marketing & Opportunity Conference—represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders

RISMEDIA, May 7, 2011—Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple; the six-figure

RISMEDIA, May 7, 2011—There is no question that social media has forever changed our world. Facebook, Twitter and countless other social media titans have swept our society, changing the ways businesses market themselves and dynamically influencing how those businesses communicate with their consumers.

RISMEDIA, May 6, 2011—Every week I hear from dozens of real estate professionals who are asking themselves “why can't I get my pipeline full of prospective clients?” Now more than ever people are struggling with lead generation and looking for solutions. Is it any wonder that most real estate agents feel blocked when it comes to picking up the phone and calling prospective clients? When you think about it for a moment, none of us were trained from our childhood to do anything like that. In fact in our conditioning we were trained to do the opposite. We learned things like "don't talk to strangers”, "it's not okay to ask for what you want", "if you call people you're bothering them" and so forth the list goes on.

RISMEDIA, May 6, 2011— When the telephone first came into use, the biggest problem people had was getting their neighbor off the line so they could get a chance to talk. In time, however, you could get six landlines delivered to your home so that everyone had an opportunity to talk. Only problem was, you had to run

RISMEDIA, April 29, 2011—I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in and get the “gold.” Tip 1: Define and Grade Your Sphere of Influence When is the last time that you took a good look at your contact list? What is the total? What are the categories in that group?

RISMEDIA, April 29, 2011—March saw another increase in pending home sales, with contract activity rising unevenly in six of the past nine months, according to the National Association of Realtors®. The Pending Home Sales Index, a forward-looking indicator based on contract

RISMEDIA, April 29, 2011—Potential homeowners who participate in pre-purchase education and counseling programs may be more likely to pay their mortgages on time, although the evidence on this point is not consistent and compelling, according to a study released today by the Mortgage Bankers Association (MBA). The study also finds that those who participate in default counseling are more likely to have their loans modified.

RISMEDIA, April 28, 2011—There was a time not too long ago when the main demographic target of any real estate agent was the generation of Baby Boomers. This was a generation that valued the American dream of owning a home, and looked to the expertise of the agent. With that in mind, all agents advertised themselves in the same manner. Each had a specific role, whether it be Listing Agent, Buyer’s Agent, etc., and would take a glamour shot that was attached to bus benches and business cards, and would hand out calendars and magnetized notepads. These agents would rely on word-of-mouth referrals and the loyalty of their customers.