Real Estate Consultants Archive
RISMEDIA, September 21, 2010—Social media and social marketing offer us an opportunity that is so much more powerful than most people realize. As Allan Dalton
, chief marketing officer for RISMedia and co-founder and president of the Top 5 in Real Estate Network®, often says, social media represents the “democratization of information” and offers all of us the chance to become “citizen journalists.” In other words, through the effective use of social media, we can position ourselves as thought leaders.
RISMEDIA, September 20, 2010—Real estate professionals across the board understand the importance of training—whether we are experiencing a difficult market like today’s or one in which everything is moving along smoothly. John Boe, nationally recognized sales trainer and business motivational speaker offers the following tips to help you train your agents.
RISMEDIA, September 18, 2010—As real estate professionals continue to integrate social media into their daily business practices, recruiting real estate agents through social networks is quickly becoming the next best practice to get qualified agents into offices.
RISMEDIA, September 17, 2010—In 1848, gold was discovered in the Sierra Nevadas, then a part of Mexico, but soon to become California. From every corner of America, people abandoned livelihoods, hometowns and even families to become newly minted
RISMEDIA, September 16, 2010—Whether it is always verbalized or not, a common sentiment many brokers and their management teams are grappling with is the realization that they have to do something; they are just not sure what or how soon.
RISMEDIA, September 15, 2010—Great managers are defined by how they can grow an office’s bottom line—especially in these tougher times. Classifying your existing manager(s) is as easy as ABC—“A” managers grow an office’s net revenue by holding on
RISMEDIA, September 14, 2010—What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don’t get a concise response. I usually hear a laundry list of things that agents are trying to do or would like to do, but no actual plans.
I understand why and can’t help but sympathize. I started working in sales when I was 18. That impulse to try anything and everything that might work is strong, but after all my years working in the trenches, I can tell you one thing for sure—
RISMEDIA, September 13, 2010—Web marketing continues to be a hot-button topic. There’s no doubt that given the attention being paid to this topic, this is the year to refocus, reinvent and retool your business. Those who do will no doubt succeed.
Here are five questions to focus on. Follow these tips and you will be able to seize the incredible opportunity to differentiate yourself in the marketplace.
RISMEDIA, September 11, 2010—Keeping real estate agents focused on a regular basis is one of the biggest challenges leaders face. It is crucial, especially in today’s market that company leaders continually share their vision for their organization as well as inspire
RISMEDIA, September 10, 2010—With the bulk of the subprime mortgage resets behind us as of early 2009, it may seem that the only direction to move is straight up toward recovery. Projections through 2012, however, show two more waves of resets on more than $1 trillion in Alt-A and Option ARM mortgages. Many owners of these properties may face foreclosure, as did subprime borrowers. This means the current shadow inventory is expected to remain at record levels. NAR estimates that there are 2.7 million delinquencies (90 days or more), foreclosures
RISMEDIA, September 9, 2010—According to the 2009 NAR Profile of Home Buyers and Sellers, 93% of first-time buyers start their home search online. While buyer’s agents may spend time and marketing dollars online, many fail to accurately measure these marketing efforts to ensure they are reaching the right audiences. Fortunately, there is a variety of free or low-cost resources available to help agents measure their impact online.
RISMEDIA, September 8, 2010—There is a lot of buzz right now in the industry about short sales and making sure you are certified to handle the short sale transaction. Regardless of whether or not you actually want to do a short sale transaction, education is a key element to help sellers with their specific needs. It is our role as real estate professionals to give the best information to the homeowner—even if the situation doesn’t result
RISMEDIA, September 7, 2010—The housing market is showing signs of life. Historically low interest rates and greater home affordability in many areas are beginning to attract prospective home buyers to the market. And with a slow yet steady economic recovery, consumers and real estate professionals are positive about opportunities for today’s first-time and repeat buyers.
RISMEDIA, September 7, 2010—There’s a story told about Andrew Carnegie, the steel industry magnate of the late 1800s and early 1900s. According to the story, Carnegie was in the process of inspecting one of his steel mills from a catwalk high above the work floor.
RISMEDIA, September 3, 2010—U.S. Housing and Urban Development (HUD) Secretary Shaun Donovan announced an unprecedented agreement with the nation’s top mortgage lenders to offer selected state and local governments, and nonprofit