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How to Dominate Google with Hyperlocal Marketing: Part 1 of 3

RISMEDIA, July 17, 2010—In today’s real estate marketing, we are hearing the term “hyperlocal” more and more. Many real estate professionals are asking, “What does it mean?” “How does it work?” and “Why should I be interested?”


Is It Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.” “Today’s buyer is more educated than ever before.” These statements echo throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer. It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves


For Social Media ROI, Content Rules

RISMEDIA, July 15, 2010—If we turn the clock back 30 years ago, when we started down this path as real estate agents, it was all about “Call us if you want to sell your home or find a home.” Eventually, we moved from a selling and listing focus to a marketing and then social marketing focus. In the last 2-3 years in particular, however, our industry has experienced perhaps our most significant shift—we’ve moved from being a product-based industry to an advice-based industry. This is exactly where social media comes in.


Expand Affordable and Available Property Insurance

RISMEDIA, July 15, 2010—The impacts and costs of natural disasters, such as hurricanes, floods and earthquakes, can be devastating to communities. The devastation leaves no segment of the community untouched.


Simple Truths about Selling Real Estate – Getting Back to Basics

RISMEDIA, July 19, 2010—There are simple truths about selling real estate, truths that exist whether real estate sales activity is brisk or slow. Some real estate professionals might refer to these truths as Real Estate 101 or even something as simple as getting back to,


Realtors Federal Credit Union Introduces New ‘Partner Program’ for Large Brokerages and Associations

RISMEDIA, July 14, 2010—Introduced in May 2009, REALTORS® Federal Credit Union (REALTORS® FCU) understands the work habits and lifestyles of busy real estate professionals. As a virtual credit union, Realtors FCU is always open, giving you and your agents the freedom to manage your finances—when and where you want. Realtors ...


Is it Time for a Marketing Reboot?

RISMEDIA, July 16, 2010—“Real estate has shifted.” “Today’s buyer is more educated than ever before.” These statements are echoed throughout the real estate sector as agents attempt to adapt their marketing strategies to an ever-evolving consumer. It’s fitting then, that REBAC debuted a new course this spring, designed to help agents market themselves


Incorporating Foreclosures into a Successful Real Estate Practice

RISMEDIA, July 13, 2010—Today’s real estate market and foreclosures seem to go hand in hand, so it goes without saying that agents who want to remain competitive and set themselves up for future success, incorporate distressed properties into their practice.


Gen Y Talent – Tips to Turn Gen Yers into Productive Assets

RISMEDIA, July 10, 2010—Retaining your Gen Yers and turning them into a productive asset requires a well thought-out strategy from the get-go. In 80% of organizations, morale dips in the first six months if expectations are not met. Facts about Generation Y: -Generation Y is twice as educated -They are digitally-savvy and naturals at social media marketing/recruiting/collaboration -They bring more work, volunteer experience and have more leadership training than previous generations.


Incorporating Foreclosures into a Successful Real Estate Practice

RISMEDIA, July 13, 2010—Today’s real estate market and foreclosures seem to go hand in hand, so it goes without saying that agents who want to remain competitive and set themselves up for future success, incorporate distressed properties into their practice.


The Gateway App

RISMEDIA, July 9, 2010—We see it and hear it every day—”there’s an app for that.” Nowadays, with the iPhone, iPod, iPad and an infinite number of other devices/OSs with their own app stores, there is certainly no shortage of downloadable content for one’s mobile device.


Crisis Management: Are You Ready if the Unthinkable Happens?

RISMEDIA, July 8, 2010—Protecting your brand and your hard-earned reputation is one of the biggest challenges real estate professionals face today with the proliferation of social media within the industry. In this month’s Power Broker Roundtable, industry leaders Doug Rebert, Steve A. Brown and Charlie Bengel, Jr. discuss how real estate companies can prepare for disaster as well as the most proactive ways to handle a disaster—should one occur.


Virtual Tour Q&A: 2D Versus 3D Image Stitching

RISMEDIA, July 7, 2010—Soon after a recent glossary posting in RealTown’s “TourTalk” group, a question was sent in from one of our friends at another virtual tour company asking about the difference between 2D and 3D stitching.


RETechnology Inc. Gaining Traction with MLSs to Deliver Real Estate Technology Solutions for Agents

RISMEDIA, July 1, 2010—RETechnology.com recently announced a partnership agreement with six of the largest MLSs to provide agents and brokers direct access to the company's comprehensive real estate technology website where they can find insights on new products, emerging trends and breaking news. ...


What are Companies’ Top Concerns for Relocating Employees over the Next Decade?

RISMEDIA, June 30, 2010—A new report from Brookfield Global Relocation Services concludes that the coming decade will be a critical one for companies with international workforces, as they grapple with several key issues,



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