RISMEDIA, February 26, 2011—According to the 2010 NAR Profile of Home Buyers and Sellers, 89% of home buyers used the Internet as one of the information sources in their home search process. It is no surprise then that today’s agents are eager to find new ways to reach out to consumers online. A recent REBAC member survey showed that more than half of buyer’s agents have a smartphone and are regularly using social media or networking sites to reach buyers.

RISMEDIA, February 26, 2011—Recent increases in significant sales for the high-end real estate market underscore the need for brokers and agents in this segment to think outside the box when it comes to providing financial options that can help close a sale. Here, Philip White,

RISMEDIA, February 25, 2011—Think back to your college days. You went out all night and drank way too much. The next morning you had a devastating hangover, and one of your buddies came up with the miracle solution—the hair of the dog that bit you. So you started again.

RISMEDIA, February 24, 2011—RISMedia announced today that the deadline for its 23rd Annual Power Broker Survey has been extended to Friday, March 4, 2011. As the industry’s leading report ranking the nation’s top brokerages, this listing of the real estate industry’s “who’s who” has long served as an important differentiator and competitive tool for real estate firms across the country. To complete the survey, please click here.

RISMEDIA, February 24, 2011—In the last 14-plus years as a Law of Attraction business coach, I’ve had the pleasure of interviewing hundreds of very successful real estate professionals. I was able to ask them the secret to their success and the answer that I always got was their mindset.

RISMEDIA, February 24, 2011—Better Homes and Gardens Real Estate LLC (“BHGRE”) hosted its first national brand conference last week in Las Vegas at the ARIA Resort and Casino. Named Fusion 2011, the conference was designed to help Better Homes and Gardens Real Estate

RISMEDIA, February 23, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Realtors Property Resource™ introduces new features and enhancements; sign up for a truly free trial with REALTOR Benefits® Partner, DocuSign®; and a new

RISMEDIA, February 23, 2011—A landmark book published this week by the Appraisal Institute demonstrates valuation methodologies for controversial easement-related appraisal assignments. The Appraisal Institute is one of the nation’s largest professional associations of real

RISMEDIA, February 22, 2011—In the aftermath of the new normal that we are experiencing in today’s real estate market, it is crucial that real estate professionals take the time to make the most of today’s reality. Now is the time to let the market take care of itself and instead focus your energy on opportunities for growth. In this month’s Power Broker Roundtable, real estate professionals J. Lennox Scott, Rei Mesa and Steve Rodgers discuss what real estate agents should do today in order to find success as we continue through 2011.

RISMEDIA, February 22, 2011—I use Florida as a metaphor for the unique opportunity that this economic crisis presents to investors. Florida is a market that has performed wonderfully for investors for decades, but it is in a very tough spot right now. Over development, over speculation

RISMEDIA, February 22, 2011—If you’d like to add some professional pop to your video production, something called stock footage may be just the answer. For example, if you’re doing a video about San Francisco, incorporating some brief clips of cable cars, the Golden Gate Bridge, Fisherman’s Wharf, or Alcatraz would ...

Now that you’ve cracked the QR code and know that in order to have a successful QR code marketing strategy you need to have a mobile website strategy in place, what is it you should be looking for? There is a lot that goes into building a solid mobile website which will be the foundation

RISMEDIA, February 19, 2011—As a business coach for real estate agents, I often hear my clients say, “I just can’t pick up the phone and call my sphere of influence.” “Why not?” I ask. These are the responses I get: “I don’t know what to say.” “I can’t ask my friends for business.” “I have no reason to call.” “I don’t want to bug them.”

Real estate professionals can all agree that consistency is the key to creating brand and name recognition in your marketplace. An in today’s challenging market, real estate professionals must do everything they can to make sure they stay top of mind.

RISMEDIA, February 18, 2011—In today’s challenging economic climate, everyone needs a bigger piece of the pie because the pie itself just isn’t big enough anymore. Everyone is talking about how to get more prospects. I constantly hear agents say, “I need more people in my database,” “I need more friends.” As a result, agents are exhausting much time, money and energy trying to find more friends. But today, we know that one could spend decades trying to convert random prospects into trusting relationships. Especially in the last six years where people have become less trusting and more cynical, and have actually created barriers to prevent people from intruding on their privacy.