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Real Estate Marketing Strategies – 7 Tips to Motivate Your Sphere of Influence to Refer to You

RISMEDIA, February 19, 2011—As a business coach for real estate agents, I often hear my clients say, “I just can’t pick up the phone and call my sphere of influence.” “Why not?” I ask. These are the responses I get: “I don’t know what to say.” “I can’t ask my friends for business.” “I have no reason to call.” “I don’t want to bug them.”


Housing Affordability Rises to Highest Level in Two Decades

RISMEDIA, February 19, 2011—Nationwide housing affordability during the fourth quarter of 2010 rose to its highest level in the 20 years since it has been measured, according to National Association of Home Builders/Wells Fargo Housing Opportunity Index (HOI) data. The HOI indicated that 73.9% of all new and existing homes sold in the fourth quarter of 2010 were affordable to families earning the national median income of $64,400. The record-setting index for the fourth quarter surpassed the previous high of 72.5% set during the first quarter of 2009 and marked the eighth consecutive quarter that the index has been above 70%. Until 2009, the HOI rarely topped 65% and never reached 70%.


Create a Consistent Reputation while Promoting Your Brand

Real estate professionals can all agree that consistency is the key to creating brand and name recognition in your marketplace. An in today’s challenging market, real estate professionals must do everything they can to make sure they stay top of mind.


10 Tips to Successfully Build Relationships with Prospects

RISMEDIA, February 18, 2011—In today’s challenging economic climate, everyone needs a bigger piece of the pie because the pie itself just isn’t big enough anymore. Everyone is talking about how to get more prospects. I constantly hear agents say, “I need more people in my database,” “I need more friends.” As a result, agents are exhausting much time, money and energy trying to find more friends. But today, we know that one could spend decades trying to convert random prospects into trusting relationships. Especially in the last six years where people have become less trusting and more cynical, and have actually created barriers to prevent people from intruding on their privacy.


What’s In a Name? Job Titles Set the Bar for Excellence

RISMEDIA, February 18, 2011—How important is a job title? Some might argue that it’s just that—a title—and that it has little, if anything, to do with the amount of passion, energy and ambition required of the job given. As the owner of a fairly large real estate firm, I have a different take


Residential Remodeling Activity Rose 18 Percent Year-Over-Year in December 2010, According to BuildFax Remodeling Index

RISMEDIA, February 18, 2011—With the economy continuing to exhibit a slow recovery and mortgage rates inching up from historical lows, many Americans have chosen to remodel their current homes rather than purchase a new house or apartment. BuildFax, a leading provider of


Winter Season Buyers and Sellers Serious about Making a Deal

RISMEDIA, February 18, 2011—(MCT)—Planning a move to Arizona, Martha DeVita originally thought she'd list her Cliffside Park, N.J., home in the spring, when the real estate market traditionally heats up. But faced with this winter's harsh weather, she put up the "for sale" sign in January. Within a week, she accepted an offer. "I have no complaint, I'll tell you," said DeVita. "People are still looking. I don't see any reason why people would wait until spring."


Working with a Real Estate Professional is More Important Than Ever in Today’s Real Estate Market

RISMEDIA, February 17, 2011—In a landmark study examining the home buying and selling preferences of consumers in the Mid-Atlantic region, 95% reported that working with a real estate professional is just as important, if not more important, than it was just a few years ago. The survey results were released in a new research paper entitled Keepin’ it Real, by MRIS, the area’s Multiple Listing Service (MLS) and a leading developer of real estate information technology.


Going Paperless – Top 3 Benefits of Turning Paper Documents into Digital Files

RISMEDIA, February 17, 2011—The “agent of the future” will be more successful and efficient in a paperless office. Paper isn’t going away completely, but you can free up space and access information much faster when you turn paper documents into digital files. Furthermore,


FHA Takes Steps to Bolster Capital Reserves

RISMEDIA, February 17, 2011—As part of ongoing efforts to strengthen the Federal Housing Administration’s (FHA) capital reserves, FHA Commissioner David H. Stevens announced a new premium structure for FHA-insured mortgage loans increasing its annual mortgage insurance


Regional Spotlight: New Year Ushers in Houston’s First Increase in Home Sales in Seven Months

RISMEDIA, February 17, 2011—Despite the bone-chilling winter weather, Houston's housing market heated up in January 2011, recording the first increase in property sales since June 2010. Pricing also heated up in the first month of the New Year, with the average price of single-family


Actions Speak Louder Than Words – Tips to Successfully Read Your Client’s Buy Signals

RISMEDIA, February 17, 2011—The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television, the debates took on a visual dimension and for the first time,


Get in while the Getting’s Good – Why Buyers and Sellers Should Take Advantage of Today’s Real Estate Market

RISMEDIA, February 16, 2011—The Case-Shiller Index is one of the country’s most popular ways of measuring the movement of home prices. And in its latest rating, which went out in late December, the verdict was: Prices are down. The Case-Shiller report’s 20-City Composite rating was 0.8% lower than it was one year previously; the first year-on-year decrease since October 2009.


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, February 16, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: updated 2011 Code of Ethics products available at REALTOR.org/store; helpful resources available from NAR’s REALTOR Benefits® Program Partner Liberty


America Needs an Affordable and Adequately Regulated Secondary Market, Says NAR

RISMEDIA, February 16, 2011—The National Association of REALTORS® welcomes the Obama Administration’s call for an orderly transition from the current form of the secondary mortgage market to a new structure that would enable Americans to achieve affordable, sustainable mortgages.



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