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Business Outlook Archive


Marketing Strategies: Powerful Steps to Increasing Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. ...


Pulling at the Leash – A New Age of Recruiting

Watching brokers work a room of agents is an interesting and often amusing spectacle. The dialog is very consistent and reminds me of the pain of changing brokerages and the old-school way of building a business. Today, things are different; the people we want to join our firms must be ...


Improved Short Sale Process Means Faster Closings for You and Your Clients

Recent reports indicate that short sales of U.S. homes are at a three-year high, surpassing the number of bank-owned sales. That’s why it’s in the best interest of your clients and your business to learn all you can about short sales and how to help your clients who are considering ...


Townhouse Construction on the Rise

Construction of attached single-family housing (townhouses) is increasing both in terms of total units and market share. ...


Company Spotlight: Understanding RPR

Over the past two years, I have been leading the Broker Outreach Initiative at Realtors Property Resource® (RPR®). During that time, I have spoken with hundreds of real estate professionals in order to present RPR’s value proposition to REALTORS®, as well as the specific benefits to brokers and managers. As ...


List of Improving Housing Markets Expands to 99 in September

The number of improving housing markets across the country rose to 99 in September, according to the National Association of Home Builders/First American Improving Markets Index (IMI), released recently. This is up from 80 metros that were listed as improving in August and includes representatives from 33 states as well ...


Monday Morning Mobile: Google Changes Equal Broker Opportunity

Last week, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in attendance fully engaged offering countless insights and take-aways from industry ...


Inspire the Buzz through Word-of-Mouth Marketing, Part II: Who Are Your Messengers?

As we discussed in last month’s column, word-of-mouth marketing is perhaps the most valuable way to get your message across and build business. Why? Because it happens naturally and, therefore, creates unquestionable credibility for you, your firm and the services you offer. ...


A Global Approach to Real Estate

When examining the overall picture of global real estate business in the United States, the facts speak for themselves: International buyers now account for $82.5 billion of residential purchases; global business fared a 24 percent increase over last year; 27 ...


Homes Selling More Quickly, Time on Market Down with Tighter Supplies

A new measure shows the typical amount of time it takes to sell a home is shrinking, and for traditional sellers is now in the range of historic norms for a balanced market, well below the cyclical peak reached in 2009, according to the National Association of REALTORS®. ...


Mortgage Rates Change Little, Remain Near Record Lows

Freddie Mac recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing fixed mortgage rates declining or remaining the same from the previous week amid mixed economic data, and continuing to hover around their all-time record lows. ...


What the Future Holds for Brokers: CEO Exchange Panel Reveals How to Remain Relevant in the New Age of Real Estate

With the increasing popularity of Web-based listing portals and virtual brokerage models, along with widespread access to information, what role will organized real estate play in the future of home buying and selling? How much does the consumer really need ...


The Real Estate Book Expands into New Territories

The Real Estate Book, one of the nation’s most established brands for marketing homes for sale, continues to expand into new areas. The advertising vehicle offers real estate agents the ability to market their listings through highly targeted local advertising plus wide out of market exposure via the Web. The ...


Construction Spending on Single-Family Homes up 40 Percent Since Recession Low

According to the Census Bureau, private residential construction spending fell slightly for the month of July, after three successive months of gains. The July value of private residential construction put in place was down 1.6 percent on a seasonally adjusted ...


Apartment Market Infographic Shows Rents are Heating Up

According to research by MPF, provider of market intelligence and objective insights exclusively to the multifamily industry, the average rent increased 4.0 percent from mid 2011 to mid 2012. Are you wondering how the multifamily market is doing? View the following infographic to learn where the top and bottom ten ...


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