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Business Outlook Archive


Obama Administration Releases April Housing Scorecard

The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury recently released the April edition of the Obama Administration’s Housing Scorecard— a comprehensive report on the nation’s housing market. Data in the April Housing Scorecard show some promising signs of stability, though the overall ...


Americans’ Expectations Align to Encourage Home Buying

More consumers may be looking to purchase homes with a shift in several key housing market indicators, according to Fannie Mae’s March 2012 consumer attitudinal National Housing Survey. More Americans now expect both home rental and home purchase prices to increase over the next year. In addition, confidence in consumers’ ...


The Growth of Interactive Marketing and What It Means to Today’s Marketers

(eM+C)—"By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing and social media will near $77 billion and represent 26 percent of all ...


Finding a Home in the Mobile Marketplace: How Buyers Use Mobile Search

As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways to access information in the real estate industry. ...


Too Many Hats, Too Little Time: Time and Work Role Demands

What’s the biggest challenge facing many small business owners today? Performing multiple roles within the organization, according to a new survey conducted by eVoice®, a virtual phone number service offered by j2 Global, Inc. that enables small business professionals to ...


Marketing Messaging: 3 Tips to Increase the Effectiveness of Your Website

Just having a website isn’t enough to set yourself apart in today’s highly competitive real estate market. If you’re looking to take your website to the next level, the following guidelines will help you increase the effectiveness of your website ...


Nation on Solid Footing, But Midwest on Slippery Slope

Clear Capital®, a provider of data and real estate asset valuation, investment and risk assessment, recently released its Home Data Index™ (HDI) Market Report with data through April 2012. The HDI Market Report uses a broad array of public and proprietary data sources providing the most timely and relevant analysis ...


Home Sales Gain Momentum in Texas

Regional Spotlight—The Texas real estate market gained positive momentum in the first quarter of 2012, according to the 2012-Q1 edition of the Texas Quarterly Housing Report issued recently by the Texas Association of REALTORS®. The volume of single-family home sales in Texas was 12 percent higher than the same quarter ...


Cyber Location, Location, Location: It’s a Market Reality

The abundance of online buyer-centered housing information has re-shaped consumer buying behavior, which in turn has changed the traditional real estate shopping process. The results of NAR’s 2011 Profile of Home Buyers and Sellers confirm this trend, as 88 percent ...


Rand on Real Estate: Homeownership at 15-Year Low

Greg Rand (@GSRand), CEO of OwnAmerica.com, discusses the downward trend in homeownership and why he believes it will turn around. ...


Home Loan Demand Rises while Credit Remains Tight

(MCT)—The housing market may be showing flickers of recovery, but don’t count on lenders to make it any easier for borrowers. ...


Nearly Half of Home Buyers Are in Search of an Agent

HomeFinder.com, an online real estate search site, recently released the results of a March 2012 consumer survey of nearly 400 HomeFinder.com users. One of the most significant findings is that almost one out of every two respondents indicated that they are in the market for a home, but do not ...


Brokerage Owners and Executives to Examine Urgent Priorities

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Industry Advisor: Are You Ready to Defeat the Agents of Anti-change?

I’m always amazed by how many real estate companies know they have personnel issues yet don’t address them. More often than not, the feedback I hear from brokers revolves around the same three things: ...


March Pending Home Sales Rise, Market Recovering

Pending home sales increased in March and are well above a year ago, another signal the housing market is recovering, according to the National Association of REALTORS®. ...