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Customer Relationship Building: Skills for Sales Success: Part Seven.
BPOs: The Agent's Role in the Valuation Process.
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Business Outlook Archive


Successful Short Sales: It All Starts with the Seller

Last month, I outlined the reasons why you should get back on the short sales bandwagon if you’ve fallen off. In the current market, more and more lenders are coming around to the realization that short sales are a favorable option after all and, therefore, are processing and closing short ...


Why We Are Reinventing Business…Again

At PCMS Consulting, we believe in pushing our clients to be proactive. We help them target business practices that are outmoded and ineffective. This is how we make our living, so it is critical that we take our own advice. ...


Digital Real Estate: What is The Perfect Storm?

Technology has literally changed the face of the real estate world in recent years. ...


List of Improving Housing Markets Expands to Nearly 100

The list of housing markets showing measurable improvement expanded by 29 metros in February to include a total of 98 entries on the National Association of Home Builders/First American Improving Markets Index (IMI), released recently. Thirty-six states are now represented ...


CoreLogic® Reports 24 Percent Decrease in Foreclosures

CoreLogic® (NYSE: CLGX), a provider of information, analytics and business services, has released its first national Foreclosure Report, which provides monthly data on completed foreclosures, foreclosure inventory and 90+ delinquency rates. Completed foreclosures for all of 2011 totaled 830,000 compared with 1.1 million in 2010. In December 2011 there was ...


Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make Them Easier

Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone? ...


Overcoming 3 Major Barriers to Closing More Sales

Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more sales in this tough environment. But with the right system ...


What Every New Agent Needs Right Out of the Gate

If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running. ...


The Real Estate Book Helps Agents Go Mobile

With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate Book / RealEstateBook.com, a leading publisher of real estate information ...


Obama Moves Forward with Foreclosure Prevention

Last Wednesday, February 1, President Obama announced the details of a plan to help homeowners refinance their mortgages in hopes of bolstering the housing market. ...


Monday Morning Mobile: Follow the Leaders

As an independent real estate firm or agent we often don’t have resources (time and money) to research market trends and analyze consumer behavior. So what do we do? I recently read Crash Boom, By Greg Rand (great book—lots of awesome real estate principals) and he suggested following the leaders; ...


Average Mortgage Rates Ease Setting New Record Lows

Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average mortgage rates dropping to new all-time record lows as data on economic growth fell short of market projections. All products in the PMMS survey, except the 1-Year ARM, averaged new lows. ...


5 Tips to Brand Your Way to Success

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this. ...


Marketing Strategies: Powerful Tips for Maximizing Your Success

In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what "success" means to you. I can't tell you ...


FHFA Responds to NPR Freddie Mac Refinance Story

A ProPublica–NPR news story recently suggested that a mortgage financing vehicle utilized by Freddie Mac may be preventing homeowners from refinancing. While FHFA does not typically comment on its supervisory activities, the circumstances here require some clarification, according ...


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