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Real Estate News Archive


HUNT Mortgage Announces Partnership with Lowe’s

RISMedia, May 27 2011—Buffalo, N.Y.-based HUNT Mortgage announced recently the formation of a new partnership with local Lowe’s home improvement retail outlets to support the housing market by together promoting the “Buy the Before. Live the After.” program—a lending product that allows borrowers to finance repairs into their mortgage to ...


Regional Spotlight: Better Homes and Gardens Rand Realty to be Honored by People to People

RISMedia, May 27 2011—Better Homes and Gardens Rand Realty, a member of RISMedia’s Real Estate Information Network® (RREIN), will be presented with People to People’s prestigious Corporate Leadership award on June 5 for more than a decade of committed service to the organization. ...


Nearly 75 Percent of Online Generated Real Estate Leads Are Lost

RISMedia, May 27 2011—The real estate industry is generally ignoring or responding too late to capitalize on nearly 75 percent of the web-based leads it invests in generating, according to the results of ongoing secret-shopping study being conducted by PCMS Consulting and One Cavo. ...


Builders Learn to Sell More Homes through Social Media

RISMedia, May 27 2011— Home builders who have embraced social media strategies for marketing their business, have seen extraordinary results. According to the second edition of Social Media for Home Builders 2.0: It's Easier than You Think, builders have seen results ranging from a 25-300 percent increase in website traffic, ...


Is the iPad Generating Listings and Sales for REALTORS?

RISMedia, May 26, 2011—This business is about connections and relationships. Before you can ratify a contract and go to closing, you have to connect. You have to engage. You have to collaborate. You have to deliver an experience, not just ...


The New Rules of YouTube Marketing

RISMedia, May 26, 2011—YouTube has changed dramatically over the last five years. Everyone in video marketing feels like they’re playing Calvinball, the game invented in the comic strip Calvin and Hobbes. As Calvin once said, “The only permanent rule in Calvinball is that you can’t play it the same way ...


QR Codes: The ‘Fanny Pack’ of Tomorrow?

RISMedia, May 26, 2011—Whenever a new trend hits any market I have to ask, “Will it simply become another fanny pack?” You know, have its heyday then fade away, only to be held onto dearly by a few mullet-wearing fans for way too long. I have spent the last eight ...


Regional Spotlight: RE/MAX Awards Broker with Prestigious Award

RISMedia, May 26, 2011—RE/MAX 440 and RE/MAX Central, members of RISMedia’s Real Estate Information Network®, (RREIN), announce that Broker and Co-Owner Tom Skiffington was awarded the “Bucks County Community Service Award” by the Bucks County Council, Boy Scouts of America. Skiffington received this award for his leadership, commitment and contributions ...


Century 21 Real Estate Announces Agreement with RES.NET

RISMedia, May 26, 2011—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, and RES.NET—an infrastructure of diverse real estate professionals, buyers and sellers with supporting software applications—have announced an agreement between the two companies. The agreement empowers CENTURY 21® System professionals ...


Revitalizing the Private Mortgage Market: ‘Skin in the Game’ and the Consequences for Future Homebuyers

RISMEDIA, May 25, 2011—By mid-May, the spring home-selling season is usually in full swing. Homes look their best, and buyers rush to lock in deals so they can relocate in the summer. But this year, things are not so good. ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

RISMEDIA, May 25, 2011—This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: create your email newsletter with ease, put the power of the SentriLock SentriCard® to use for your customers, and NAR’s 2011 Member Profile shows commitment to profession. For more information visit www.REALTOR.org. ...


Is Your Website Starting to Look Like Your Closet?

RISMEDIA, June 7, 2011—It’s difficult to keep certain areas of our lives neat and uncluttered, and what might look fine to us can be confusing and appear busy to others. Over time, your website can collect too much unorganized and old information, along with indirect paths to the things that ...


Life in Mobile: All or Nothing

RISMEDIA, May 25, 2011—I recently had the chance to attend the Leading RE annual conference in Las Vegas and stay at the beautiful new Cosmopolitan Hotel and Casino. The conference was great and the hotel was absolutely amazing. Spending a whole week out in Vegas really puts into perspective the ...


Maximizing M-Commerce in a 4G Environment

RISMEDIA, May 25, 2011—The current explosion in smartphone sales and deployment of 4G networks is making an investment in m-commerce capabilities increasingly necessary for retailers. M-commerce technologies provide a great way to target consumers and draw them into your online or brick-and-mortar stores. ...


Home Inspectors Use Smartphones to Take Credit Card Payments On-site

RISMEDIA, May 25, 2011—Home inspection franchise, A Buyer’s Choice Home Inspections, recently announced a new partnership with Real Estate Management Outsource to implement mobile payment processing technology for accounts receivables. Payment processing will be powered by Mercury VirtualTerminal™, a mobile payment application from Mercury Payment Systems®. ...


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