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Real Estate Technology Archive


Check Out What These Brokers Did to Make Their Facebook Likes Jump

If you’re not running social media advertising or driving a specific social media campaign, your Facebook likes tend to stay flat.  And when your social network doesn’t grow, you’re likely a lot less enthusiastic about staying on top of your social media. ...


4 Ways to Meet Google’s New Mobile-Friendly Standards

It’s not enough to have any old real estate website anymore. Consumer mobile search trends for real estate are climbing and closing the gap on desktop searches. Real estate brokers must ensure their websites are mobile-friendly and optimized to edge out the competition, ...


REach® Technology Accelerator Program Accepting 2015 Applications

NAR PULSE—Second Century Ventures, the strategic investment fund of the NATIONAL ASSOCIATION OF REALTORS®, is accepting applications for the 2015 REach® Accelerator program through Jan. 30, 2015. The nine-month program provides a unique opportunity for technology companies to get intense exposure into the real estate industry. ...


Don’t Give up on Facebook: Do This Instead

At first, you were excited about social media but your page still only has a few likes. Your small audience combined with a lack of response to the first few posts you made knocked the wind out of your sails. ...


Start Me Up! A Profile of RentalRoost

A few years ago, I wrote a post on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live. ...


Ask the Expert: What are the Biggest Social Media Trends for Real Estate in 2015?

Today's “Ask the Expert” column features Erica Campbell Byrum, Director of Social Media for Homes.com and For Rent Media Solutions. ...


High-Tech Meets Personal Service: The New Standard

The real estate industry has benefitted greatly with the evolution of technology over the last two decades; brokers and independent agents alike are devising communication strategies and expanding their use of mobile technology to stand out from the competition. The ultimate goal? Delivering real value to the personal relationships they’re ...


Bluetooth May Be the Key to Your Future Smart Home

(TNS)—If you’ve ever considered trying to turn your house into a smart home, you’ve likely found the prospect expensive or technologically intimidating. That situation could soon change, thanks in part to an old technology learning some new tricks. ...


Large Majority of Homebuyers Believe They Are Better Buyers Because of Technology

Consumers use technology to do just about everything, including looking for and buying a home. A recent independent poll commissioned by Discover Home Loans shows 89 percent of homebuyers use some form of online technology to help them with the homebuying process. In ...


Technology’s Impact on the Real Estate Industry

Top executives from many of the world’s leading real estate firms joined a panel discussion recently about the impact of new technology on commercial and residential real estate markets. The session, “Strategic Technology Solutions and REach® Driving Innovation ...


New Survey Identifies Top Trends in Smart Home Technology

According to a survey conducted by ERA Real Estate and HGTV, nearly half (46 percent) of consumers believe it is important that their current home or next home they purchase be equipped with smart home technology. Not only do they see the ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


What Social Media Platforms Are Best for Your Real Estate Business? Part Two.

Last week, we took a look at a few of the most popular social media sites you can use to help build your business. Now we're going to look into four more social networks and see what they can do for ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Upping the Competition in a Mobile-Driven Market

When Darell Bowen decided to get back into real estate after taking a break from the business in 2001, he knew he needed to find his feet quickly. For Bowen, one of the biggest challenges was settling on the technology infrastructure needed to catapult Darell Bowen Realty back into the ...


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