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Real Estate Technology Archive


Delivering Qualified, Motivated Consumer Leads

As Jeff Cook continues to grow his neighborhood network of boutique offices, he is depending more and more on Homes.com and their Local Connect advertising to ensure each and every one of his agents is not only receiving the most leads, but the most qualified, motivated leads. ...


Reliable Data On-the-Go: Solutions Found in CRS Data’s New MLS Tax Suite

In an industry inundated with numbers—from sales, mortgage histories and comps to demographics and property analyses—it’s easy to see how critically important big data is to real estate. With so much at stake for every transaction, it’s vital for brokers, board members and ...


The Secret to Social Media Success Starts with You

“Be yourself.” Easier said than done, for many of us. With personal and professional lines so often blurred in real estate, most industry professionals would find themselves confounded by the notion of an authentic self. And as more experiences are filtered through ...


Rolling Out New Technology? Start with ‘Why’

Few brokers have bested the challenge of motivating agents to adopt technology—and with a revolving door of new tools, overcoming that challenge appears a fool’s errand. But as attendees of RISMedia’s recent Broker Best Practices Webinar learned, there are solutions that impart ...


Four Content Strategies to Boost Your Social Rankings

We all know that social media is a great way to communicate with potential clients. A recent study shows that nearly 1.7 billion people have active social media accounts, but capturing their attention is only half the battle. The ...


Share This, Not That: How to Post Successfully on Social Media

You’ve been hearing it for a while now: you should be on social media. You should be marketing yourself on social media. You’ve got it. But how do you get started? How do you get active here in a way that actually creates the impact ...


Are You Cybersecure? New Smart Home Security and Privacy Checklist

In support of National Cybersecurity Awareness Month, the Online Trust Alliance (OTA) and the National Association of REALTORS® (NAR) have partnered to create a Smart Home Checklist that offers guidance to help homebuyers, renters and sellers manage the privacy and security of their smart homes and devices. ...


Spotlight: Making Life Easier—and Business Better—for Agents

As director of career development for one of the largest real estate firms in the Northeast, Gail Sweetman has a lot of agents to look after. And one of the biggest components of that task is providing the right technology—technology that allows agents to operate more efficiently and more effectively. ...


Online Visibility Boosting Tips You Can Implement Today

With constant access to technology, consumers now turn to the Internet for most of their real estate needs. In fact, according to the National Association of REALTORS®, 92 percent of people now use the Internet in their home search. While it’s ...


The IMLS: Going Global in a Shrinking World

For Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties, it’s the new wave in real estate—a means to attract foreign buyers searching in their native language to local Atlanta listings. ...


The New Technology: What’s Hot, What’s Not, and What’s Worth the Spend?

Editor's note: The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column each month. ...


The Right Messaging Plus the Right Technology Equals More Business

In the following interview, John Brauer, the Managing Broker of Windermere Real Estate in Missoula, Mont., offers insight on recruiting, finding quality leads, and bettering your business. ...


Content Marketing for Real Estate Professionals

Having a website is a great start as a professional platform to gain contacts, but you’ll soon find that it isn't enough to bring in the volume of leads needed to realize your goals as a real estate professional. You will find, however, ...


Mobile Enable Your Traditional Marketing: Yard Signs & Riders

In this newest Mobile Moment series we will be discussing a variety of ways you can mobile-enable your traditional marketing efforts. Taking your marketing tactics into the mobile age will help you reach new audiences while ...


Addressing the Lead Conversion Conundrum

For real estate professionals across the board, successfully converting online leads into clients can be a challenging proposition, considering the numerous demands on their time. Agents, by necessity, focus on the customers that are ready to transact, and are traditionally ill equipped to ...


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