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Real Estate Technology Archive


5 Bad Ideas for Real Estate Websites

How effective is your real estate website? Check out the following infographic, which runs down 5 don'ts for real estate sites.


Is Real Estate Ready for ‘Big Data’?

What may feel like the ultimate in information overload, “big data” actually represents one of the most important new frontiers for trend-spotters and marketers across all industries. Referring to massive sets of information that are too expansive to be captured and analyzed by traditional data processing methods, big data presents ...


Online Reputation Management: 5 Ways to Put Your Best Face Forward

By now, everyone knows that most home buyers start their search online. Once they’ve sloshed through page after page of homes for sale, buyers start thinking seriously about other decisions, such as, “Who will we work with to purchase our new ...


Monday Morning Mobile: Text Doesn’t Take Holiday

In today’s world, it would be hard to find someone without their mobile device within arm’s reach. Mobile technology has helped people get the responses they’re looking for almost instantaneously. The same goes for the real estate world. When a potential buyer is on the move, they want answers and ...


4 Mobile Strategies to Boost Your Local Presence

Ninety-four percent of smartphone owners search for local information on their phone (Vocus). You can bet that it’s a good idea for real estate professionals to establish a strong mobile presence to prevent being passed over. The question is how to get started and what are the best practices for ...


Digitally Mastered: zipLogix Increases Productivity by Bringing Efficiency and Peace of Mind to the Real Estate Transaction

Once the only game in town when it came to digital transaction solutions, zipLogix has met with many viable competitors since its start in 1991. Speak to some of the Fraser, Mich.-based company’s many users, however, and you’ll realize why they’re so loyal. Whether it’s at the association, MLS, broker ...


Social Media: Simplified! Does Social Media Need to Be Time-Consuming to Be Effective? Lumentus Says No

To say that real estate professionals are time-crunched may be one of the greatest understatements pertaining to the industry. For agents and brokers who are on call around the clock, 24/7, there’s no question that their time is both precious and limited. ...


Monday Morning Mobile: New Technology Creates a New Consumer

The changing technology landscape can be seen at all levels: globally, nationally, locally and within the real estate industry. However, it’s not just that technology is impacting industry, but rather that technology is having an impact on us as a society. Technology ...


Who’s the Boss?

Living in both the real estate brokerage and technology worlds, I have seen firsthand the frustrations that brokers and the folks they buy real estate technology from experience when it comes to the lack of agent adoption. ...


Earn $35 Amazon Gift Card With MVP

NAR PULSE--When you or your agents register for the SRES® Online course by July 15, you can earn a $35 Amazon Gift Card through MVP. The SRES® designation focuses on the 50+ age group, one of the largest consumer markets in ...


Boosting Website Attraction and Sustainability

For real estate broker Rosemary West, maintaining an easy-to-navigate, uncluttered website is a key piece of the puzzle when it comes to attracting prospective buyers who are turning to the Internet to search for homes at a record pace. Thanks to the company’s partnership with Homes.com, West is armed with ...


Broker Training Series, ‘One Byte at a Time,’ Puts Focus on RISMedia Content

Editor’s Note: This is part three of a four-part series highlighting video training sessions and creative-use ideas, created by San Diego-based Century 21 Award for their agents in using RISMedia’s Content Solutions and specifically, RISMedia’s RREIN platform. ...


New Survey Shows REALTORS® Continue to Invest in Mobile Technologies

Over the years, REALTORS®have spent countless time and millions of dollars advancing real estate technologies and keeping up with the latest high-tech tools. The 2013-2014 Realtor® TechnologySurvey, conducted by NAR’s Center for REALTOR® Technology, found that REALTORS® continued to invest in new ...


7 Painless Tips for Great Property Videos

In today’s tech-savvy real estate market, where Millennials continue to be the group that real estate professionals want to reach out to most, video plays a vital role in generating leads and connecting with prospective clients. But, to some, producing the videos ...


Senator Johnny Isakson and David Eisenhower Confirmed to Speak at Broker Summit

NAR PULE—David Eisenhower has been added to the roster of speakers at the REALTOR® Broker Summit in Atlanta, GA. He is the grandson of General and President Dwight D. Eisenhower. Attendees will gain insight into the leadership qualities General Eisenhower needed ...


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