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Real Estate Technology Archive


MLS, Industry Executives Discuss State of the MLS and Data Sharing

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) recently convened a roundtable of industry experts on the topic of the Multiple Listing Service and data management issues. The highlights of the roundtable are outlined in a new whitepaper issued by the Center for California Real ...


Upping the Ante with Mobile Marketing

When transportation industry vet Maury Westerdale retired from Ford in the early ’90s, he invested in a storage facility and discovered the benefit of having a rental truck program as part of his business. ...


Over 50 Percent of All Digital Time Now Spent on Mobile

In 2011, just 35 percent of American adults owned a smartphone. Today, nearly 64 percent of American adults own one. Smartphones are so prevalent, they even have their own physical condition attributed to them: text neck. But in all ...


Webinar Recap: Keep Up with Technology or Be Left Behind

It’s safe to say that in 2015, if agents aren’t utilizing technology to the fullest, including social media, they are leaving money on the table, according to the latest RISMedia Agent Webinar entitled “Money Makers: Real Estate Technology You Need to Succeed.” Moderated ...


A Smart Home Sells Quicker

If you’re wondering why that listing you signed months ago is getting very few views, it might just be that your post is outdated. Today, the trend in real estate is smart homes, or homes outfitted with innovative conveniences, such as an energy-saving ...


DocuSign Offer Extended

NAR PULSE--There is still time to save 15 percent on DocuSign for REALTORS® PLUS annual prepaid plans! DocuSign offers quick and secure transaction management services and is the National Association of REALTORS® official and exclusive provider of eSignature services under the REALTOR ...


New Technology Built Specifically for TRID Helps Smooth the Way

With the CFPB’s TILA-RESPA Integrated Disclosure (TRID) rule nearing its implementation deadline of Oct. 3, 2015, the residential mortgage industry has been hard at work to get new or updated processes into place and tested to help ensure a ...


Wake-Up Call: ABR® Training Delivers a Competitive Edge

Every broker wants their agents to be more successful, but what are the most effective ways to accomplish that? Training is one key component, but in an industry dominated by listing and selling, it’s easy to overlook training in buyer perspectives. ...


Simple, 3-Day Emailing Sequence for Reviving & Re-Engaging Your Dead Real Estate Internet Leads

If you’re sitting on a real estate database with a bunch of “dead” leads you haven’t heard from in years, here’s a simple three-day process you can follow in order to get some of these folks talking to you. ...


‘Twitter’ Those Thumbs to Sell More Real Estate

With Twitter overtaking LinkedIn as the number one social network for salespeople, most real estate agents know that a strong presence on Twitter can boost their sales. However, few know how to use Twitter effectively to sell more real estate. ...


Broker Summit Early Bird Deadline Closing

NAR PULSE—Early bird $99 registration for the REALTOR® Broker Summits closes June 30—register today to secure this special rate. Attend both the Seattle Broker Summit and Seattle ‘Tech Edge’ Summit for an even better price, or ask about our group discounts. All events are limited to REALTORS® and designed for ...


Mobile Apps or Mobile Web?

Mobile apps get a lot of attention, but are they a better option for a real estate agent or brokerage than a robust mobile website? ...


Teams, Telecom & Listing Data: 5 Things Every Team Needs to Know about New Phone Technology

Mark Z, team leader of MARK Z. Home Selling Team Inc. with Keller Williams Realty in the Detroit metro area, heads one of America’s top-producing teams. His team expects to close more than 500 transactions this year. ...


Managing Social Media for Maximum ROI

Social media gives real estate professionals great forums for promoting themselves and listings, demonstrating expertise and connecting with prospective clients. ...


How to Create Better Facebook Ads for Real Estate

Do you create Facebook ads to promote your brand, your listings and your real estate services? ...


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