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Real Estate Technology Archive


Mobile Apps or Mobile Web?

Mobile apps get a lot of attention, but are they a better option for a real estate agent or brokerage than a robust mobile website? ...


Teams, Telecom & Listing Data: 5 Things Every Team Needs to Know about New Phone Technology

Mark Z, team leader of MARK Z. Home Selling Team Inc. with Keller Williams Realty in the Detroit metro area, heads one of America’s top-producing teams. His team expects to close more than 500 transactions this year. ...


Managing Social Media for Maximum ROI

Social media gives real estate professionals great forums for promoting themselves and listings, demonstrating expertise and connecting with prospective clients. ...


How to Create Better Facebook Ads for Real Estate

Do you create Facebook ads to promote your brand, your listings and your real estate services? ...


Talking Tech on Main Street: A Conversation with Paul Wells

We got such great feedback from the first segment of “Talking Tech on Main Street” that we decided to hit the streets again, this time with Paul Wells, the broker/owner of ...


When the Price Is Right: RPR’s AVM Gives REALTORS® a Powerful Tool

Realtors Property Resource® (RPR®) provides robust data on more than 166 million parcels of property in the United States and is a trusted website and mobile platform that enables REALTORS® to obtain critical and timely information, and produce rich and attractive reports for their clients. Upping the ante on this ...


Manage Showing Activity with Ease: Empowering and Informing the Agent and Seller

Many real estate professionals remember the old way of scheduling showings. A buyer’s agent made a phone call to a seller’s agent requesting a showing appointment on their listing. In some cases, this call went to an office or an agent working “duty desk.” At this point, the office or ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Empower Your Team with RPR® and RPR Mobile™

NAR PULSE—Just like RPR®, the RPR® Broker Tools are FREE to you as an NAR Member. Examine trends, generate company reports, detailed agent sales, listings, and distressed property transactions all within one platform. Get started today and take your team to ...


Company Spotlight: VoicePad Generates Best-in-Class Mobile Solution

When Mike Pappas, president & CEO of South Florida-based The Keyes Company, was looking to offer an easy-to-use mobile solution that could report customer activity back to its associates immediately, he decided to implement VoicePad, the real estate industry’s premier source for lead-generating mobile technology. ...


“Facebook-geddon”: New Algorithm Changes That Affect Your Pages

While many real estate agents panicked over the mobile updates brought about by Google’s Mobilegeddon, another less-expected algorithm update may have been overlooked, and its changes may be even more significant. With over 728 million daily users, Facebook is still the top ...


Your Smartphone Is a Target, So Make It Secure

(TNS)—Consumers beware: Your smartphone represents a uniquely valuable and vulnerable target for hackers, scam artists and other bad actors. ...


Video: How to Win over Google and Influence More Search Engines

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Use Technology to Provide Personalized, Added Value to Out-of-Town Buyers

With today’s technology, working with out-of-town buyers isn’t as difficult as it used to be. Using a few simple tips, you can help remote buyers feel like they’ve seen a property—and the local area—in person. ...


Spotlight: Make a Lasting Impression with a Direct-Mail Marketing System

With our email inboxes being bombarded daily with hundreds of incoming messages, it’s easy for information to get lost. For many real estate firms, direct-mail marketing is making a comeback in a big way, especially when it comes to sending out monthly newsletters. ...


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