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Real Estate Technology Archive


Final Call for Companies to Apply for the REach™ Class of 2014

NAR PULSE—Nominate your favorite technology company to be considered as the “Member’s Choice” for NAR’s REach™ Class of 2014. Members who participate could be recognized as the most tech-savvy agents for 2014. The extended deadline for company applications is March 21st, 2014 ...


SmartZip Analytics Named to REach’s 2014 Accelerator Class

The National Association of REALTORS® recently announced that SmartZip Analytics, a national leader in real estate analytics and predictive marketing, is the first company selected to join the 2014 class of REach™, http://www.narreach.com/ the strategic growth technology accelerator founded and managed by NAR’s investment arm, Second Century ...


Take This ‘Smart Home Technology Survey’ for a Chance to Win $250

Today’s homebuyer has moved technology integration to the top of their “must-have list” when searching for a home. In fact, a Better Homes and Gardens Real Estate survey found that 84 percent of respondents between the ages 18 to 35 consider technology to be an absolute home essential. ...


7 Simple Questions to Develop Your Mobile Strategy

When you talk mobile, it’s very easy to get lost in features and cool technology. Although those become key components in a mobile solution, the strategy is the road map to the final destination. Because of this, we decided to get a ...


Ask the Experts: How Can I Get the Most from Real Estate-Related Video Interviews?

Today's “Ask the Expert” column features Marcellee Williams, the Producer & Manager of Customer Success for WellcomeMat. ...


Microsoft and DocuSign Announce Strategic Partnership

Microsoft Corp. and DocuSign on Monday announced a long-term strategic partnership to make DocuSign’s industry-leading eSignature apps widely available from within Microsoft Office 365. DocuSign’s eSignature apps for Office 365, available in the Office Store in early March, will provide customers with the ability to submit ...


eSig Provider Releases Broker-centric Transaction Platform for Real Estate

After successfully joining forces with Cartavi last year, DocuSign, the global leader of eSignature platforms, has released its first-ever broker-centric product. The new offering called DocuSign for Real Estate PLUS, Broker Edition allows for a collaborative and mobile cloud-based solution for document ...


Which Social Media Platforms Are Right for You?

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. ...


Last Chance to nominate a company for the REach™ Class of 2014

NAR Pulse—Nominate your favorite technology company to be considered as the “Member’s Choice” for NAR’s REach™ Class of 2014. Members who participate could be recognized as the most tech-savvy agents for 2014. The final deadline for company applications is March 1st, 2014 ...


3 Tactics for Overcoming Facebook’s New Algorithm

One of the greatest tools in a real estate pro’s marketing arsenal these days is their Facebook page, whether they rely on their personal account or a creative business page. ...


NAR Tech Edge helps REALTORS® Keep Abreast of the Latest Technologies

The ever-changing technology landscape continues to transform the way that REALTORS® and the real estate business operate. To help REALTORS® keep up with the latest mobile and web-based technologies that can benefit their business and clients, the National Association of REALTORS® is continuing its one-day technology conference series, NAR Tech ...


Helping Agents and Brokers Champion Social Media

With the launch of a new social media platform, Homes.com, a leading online real estate destination, continues to provide tools and resources to make it easier for real estate professionals to market their brands, the company has announced. The innovative Homes.com Social marketing package offers solutions that help real estate ...


What to Consider when Upgrading your Technology

(BPT)—The holidays are over and if you're left looking at a fruit cake and a room full of white elephant gifts, you're probably thinking it is time to find the perfect present for yourself. ...


Getting to the Heart of Social Strategies

Search engines and social media sites handle billions of queries each day, and many of those are people who are looking to buy or sell a home, entering related terms in an attempt to find the agent and property that matches their ...


Make Your Content Experience Work for Your Future Buyer

It has been encouraging to see a growing crop of real estate brands serving consumers with the information they need to answer their buying questions: What is the area like? Are home values growing? Which school will my daughters attend if we ...


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