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Real Estate Technology Archive


3 Tactics for Overcoming Facebook’s New Algorithm

One of the greatest tools in a real estate pro’s marketing arsenal these days is their Facebook page, whether they rely on their personal account or a creative business page. ...


NAR Tech Edge helps REALTORS® Keep Abreast of the Latest Technologies

The ever-changing technology landscape continues to transform the way that REALTORS® and the real estate business operate. To help REALTORS® keep up with the latest mobile and web-based technologies that can benefit their business and clients, the National Association of REALTORS® is continuing its one-day technology conference series, NAR Tech ...


Helping Agents and Brokers Champion Social Media

With the launch of a new social media platform, Homes.com, a leading online real estate destination, continues to provide tools and resources to make it easier for real estate professionals to market their brands, the company has announced. The innovative Homes.com Social marketing package offers solutions that help real estate ...


What to Consider when Upgrading your Technology

(BPT)—The holidays are over and if you're left looking at a fruit cake and a room full of white elephant gifts, you're probably thinking it is time to find the perfect present for yourself. ...


Getting to the Heart of Social Strategies

Search engines and social media sites handle billions of queries each day, and many of those are people who are looking to buy or sell a home, entering related terms in an attempt to find the agent and property that matches their ...


Make Your Content Experience Work for Your Future Buyer

It has been encouraging to see a growing crop of real estate brands serving consumers with the information they need to answer their buying questions: What is the area like? Are home values growing? Which school will my daughters attend if we ...


The Online Advantage: Empowering REALTORS® with First-Class Engagement Tools

Coach REALTORS® Operations Chief L.P. Finn knows a good thing when he sees it. That’s why signing on with Trulia some six years ago was a logical decision. ...


Monday Morning Mobile: Picture Speaks 1,000 Words

Have you ever felt like you're drowning in content? With so many news sources from TV, social media, email newsletters, RSS feeds and more, all often serving up the same information, you can't help but to tune some of it out. You ...


Webinars to Teach Key Aspects of Building an Effective Team

Are you looking to build your team and move forward toward success? This week Move will be hosting dual webinars, geared toward teaching how to company maintain growth and innovation. ...


Seeing Is Believing with Instagram

The importance of visual content is increasing every day. The purpose of posting beautiful photos is to connect with people, not necessarily to show that you are the best real estate agent. ...


Partnering with Brokers and MLSs to Tackle the Data Challenge

I spend a lot of my time meeting with our customers, speaking at panels, and talking to influencers in the industry. Whether it’s online or in person, data accuracy is top of mind for our partners who are concerned not only about selling their homes as quickly as possible, but ...


Facebook Algorithm Changes: Is Your Facebook Page Traffic Slumping?

If you have a Facebook Page for your real estate business, you might have noticed that things are a little quieter there than usual. Less likes, fewer comments, decreased numbers in “x people saw this post” blurb at the bottom of your ...


How Can Brokers Make Sure Their Info is Up-to-Date and Accurate?

Today's “Ask the Expert” column features Chris Crocker, the Vice President of Strategic Partnerships for Zillow. ...


The 8 Best Tablet Apps for Real Estate Agents

Do you use a tablet in your real estate business? ...


Online Access: The Importance of Product Experience

From what began as a traditional offline business, real estate began moving online in the late 1990s and has increasingly become not only an online business, but a mobile one. Real estate will always have a fundamental human element, but homebuyers in 2013 have a much different experience than their ...


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