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Real Estate Trends Archive


Century 21 Shows Team Spirit, Joins with U.S Soccer

At the CENTURY 21 Global Conference in New Orleans earlier this month, Century 21 Chief Marketing Officer, Bev Thorne, announced CENTURY 21 is “The Official Real Estate Company” of U.S. Soccer, which includes the Men’s, Women’s and Youth National Teams. U.S. soccer legends Cobi Jones and Alexi Lalas joined her ...


Brokers and Agents Say: ‘I Want My iPad App’

More than three-out-of-four real estate professionals surveyed who registered to attend the 2012 Leading Real Estate Companies of the World® Conference that began Thursday in Orlando, Fla. selected an iPad Presentation App as the single most preferred marketing tool they would like to have, according to a new survey released ...


Consumer Confidence Rises Nationally, More So in Houston

A new national survey released by Prudential Real Estate shows that Americans are significantly more optimistic about home ownership than they were a year ago. According to the survey, a full 60 percent of Americans have favorable views toward the ...


Market Tracker: February Existing-Home Sales Up Strongly from a Year Ago

February existing-home sales declined from an upwardly revised January pace but are well above a year ago, while the median price posted a slight gain, according to the National Association of REALTORS®. Sales were up in the Midwest and South, ...


Better Homes and Gardens Real Estate Launches Reality Broadcast Series: ‘Home, First Home’

Better Homes and Gardens® Real Estate recently unveiled its new online and television reality series, “Home, First Home”(SM). The series, which features real stories from first-time homebuyers across the country, as well as advice from Better Homes and Gardens Real Estate affiliated sales associates, can be found online at ...


5 Ways to Increase Open House Traffic

A record-breaking, mild winter has kick-started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here are a ...


How to Maximize Results with Lead Generation

(eM+C)—Whether you're looking to acquire new customers or build your database, lead generation helps connect consumers with brands while offering the opportunity to expand your customer base and generate sales for your company. ...


Illinois Sees Strongest February Sales Report Since 2008

Regional Spotlight—Illinois recorded an eighth consecutive month of year-over-year increases in home sales, according to data released today by the Illinois Association of REALTORS®. ...


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who ...


Don’t Miss the FREE Open House Safety Webinar for REALTORS®

On April 19, at 11 a.m EST, safety expert, Andrew Wooten will present “Every Agent's Five-Step Plan for Open Houses,” a webinar highlighting steps and procedures to follow in order to have a safe and successful open house. Start preparing for the 2012 Nationwide Open House Weekend, April 28 and ...


The NAR Power Broker Roundtable: Succeeding In Spite of Today’s Lending Environment

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Home Prices Start to Rise, Sales Trend Higher: Housing Recovery Underway

For the first time in 18 months, home prices in February rose higher. With a median price of $171,881, prices in the 53 cities surveyed by the RE/MAX National Housing Report rose by 1.1% over February 2011. ...


How Foreign Investors are Pouncing on American Housing

This week, Greg Rand (@gsrand), CEO of OwnAmerica.com and host of Rand on Real Estate on 770 WABC, discusses with Matt Tingy of the Global Real Estate Group an available turnkey opportunity that is being offered in Jacksonville, Florida. ...


NAR Unveils New Member Value Plus Program

NAR is Realtors®’ business advantage, providing members with tools and benefits to grow their business, NAR reports. On April 2, NAR is taking this one step further this spring when the association will unveil the Member Value Plus Program (MVP), a valuable rewards program that is designed to incentivize members ...


my.REALTOR.org – Your New Personalized Connection to NAR

This spring, brokers and agents will be able to transform the way they interact online with the NATIONAL ASSOCIATION OF REALTORS® (NAR). The new my.REALTOR.org provides each member the ability to choose the information areas and news topics they receive online ...


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