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The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
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Real Estate Trends Archive


5 Things for Your ‘Not To-Do’ List

One of my jobs as a speaker/trainer is to help people be more productive. What I have found is that the answers to many of our problems can be found in the obvious, but other solutions can be found by ...


Closing with Gift Cards; Home Improvement Made Easy with Lowe’s Program for REALTORS®

Although the market is on its way toward recovery, buyers, sellers and homeowners everywhere are still looking to cut costs wherever possible. After a transaction is completed, buyers often find that there are still areas of the home they wish to expand, change or renovate. While money may be tight ...


August Housing Update: Silicon Valley Outpacing the Nation in Lean Inventory

Regional Spotlight—Single family home inventory is still down double digits from the same time last year ranging anywhere from 19 to 39 percent. Santa Clara and San Mateo counties shared the largest drop at 39 percent. This is more than the national average of 31.2 percent as reported by the ...


Women Consider Family, Career and Owning a Home to be Vital Components of the American Dream

A Home Buyer Poll released by TD Bank has revealed that 64 percent of women believe homeownership is essential in defining the American Dream. In comparison, only 52 percent of men felt owning a home was important. Furthermore, aspirations of homeownership are more prominent with women, with 66 percent of ...


Why a Virtual Assistant Makes Sense

Miguel Berger, broker at Better Homes and Gardens® Real Estate Tech Valley in Albany, New York joined the franchise in February of 2001. ...


Broker Strategies: Is Your Website Equipped for the Mobile Real Estate Revolution?

Did you know that every minute, the mobile web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly ...


HUD and VA Team up to Win ‘Sammie’ Award

One day last spring, Mark Johnston was walking to work when he came upon a homeless man, and while most people would walk on, Mark stopped and helped the man find stable housing and needed services. Mark is the Acting Assistant Secretary for Community Planning and Development at the U.S. ...


Marketing Strategies: Powerful Steps to Increasing Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. ...


Pulling at the Leash – A New Age of Recruiting

Watching brokers work a room of agents is an interesting and often amusing spectacle. The dialog is very consistent and reminds me of the pain of changing brokerages and the old-school way of building a business. Today, things are different; the people we want to join our firms must be ...


Improved Short Sale Process Means Faster Closings for You and Your Clients

Recent reports indicate that short sales of U.S. homes are at a three-year high, surpassing the number of bank-owned sales. That’s why it’s in the best interest of your clients and your business to learn all you can about short sales and how to help your clients who are considering ...


Listingbook Continues to Grow

Listingbook LLC recently announced that seven more multiple listing services (MLSs) have signed agreements and will soon make available the company’s next generation client servicing platform, Listingbook A.I., to real estate professionals and their thousands of buyers and sellers. ...


From International to Local, Increase Your Market Share and Expand Your Business in Every Direction

Last week, RISMedia’s CEO Exchange provided an interactive platform for some of the strongest players in real estate to come together and brainstorm ways to commandeer this slowly recovering market. The two-day event included multiple panels and discussions, covering everything ...


Townhouse Construction on the Rise

Construction of attached single-family housing (townhouses) is increasing both in terms of total units and market share. ...


New RE/MAX Franchise Represents 70 New Agents to the RE/MAX Brand

Entering its 33rd year in business, Integra Enterprises Corporation, the largest sub-franchiser of RE/MAX LLC, is moving forward with an aggressive growth strategy that—according to the company—is poised to shake up market share in New England. The company stated its goal is to double existing market share, further growing the ...


A House with Some Assembly Required

(MCT)—The low-slung structure tucked among the unearthly boulders of Joshua Tree looks vaguely like many other modern prefab homes from the last decade — streamlined silhouette, eco-chic materials, indoor-outdoor appeal — but with one key difference. It has Mickey Mouse ...


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