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Real Estate Trends Archive


Is Your Website Equipped for the Mobile Real Estate Revolution?

Did you know that every minute, the mobile Web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly ...


A Multi-Level Approach to Real Estate

For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here, Skiffington explains his unconventional approach ...


‘Normal’ Home Sales Soar Despite Obstacles

While sales of distressed properties - foreclosures and short sales - have shrunk since the first of the year, a surge in sales of “normal” non-distressed properties has pushed total home sales through June 4.5 percent higher than last year even though buyers face tight credit and low inventories. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Second Quarter Metro Area Home Prices Rise, Limited Inventory Capping Sales

Median existing single-family home prices are rising in more metropolitan areas, but a lack of inventory – notably in lower price ranges – is limiting buyer choices in an increasing number of markets around the country, according to the latest ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...


Builder Confidence Improves in 55+ Housing Market

Builder confidence in the 55+ housing market for single-family homes showed improvement in the second quarter of 2012 compared to the same period a year ago, according to the National Association of Home Builders’ (NAHB) latest 55+ Housing Market Index (HMI) released today. The index more than doubled year over ...


August Economic and Housing Market Outlook: A Shrinking Shadow?

Freddie Mac recently released its U.S. Economic and Housing Market Outlook for August showing why the so-called shadow inventory might not be as foreboding as many thought; this is attributed to the rate at which excess housing is being absorbed. ...


Freddie Mac Prices New $4 Billion Five-Year Reference Notes® Security

Freddie Mac announced recently that it priced its new 1 percent five-year USD Reference Notes® security due on September 29, 2017. The issue, CUSIP number 3137EADL0, was priced at 99.95 to yield 1.01 percent, or 26.5 basis points more than five-year U.S. Treasury Notes. The issue will settle on Friday, ...


Big Deal, Bigger Plans

This past December, Canadian-based Brookfield Residential Property Services (Brookfield RPS)—a master franchisor in the Canadian real estate market for 25 years with Royal LePage, Via Capitale and Johnston & Daniel—made big news when it acquired Prudential Real Estate and Relocation Services. Having ...


HARP Refinances Continue Surge in First Half of 2012

The Federal Housing Finance Agency (FHFA) recently released its June Refinance Report, which shows that one of every three refinances through Fannie Mae and Freddie Mac were made through the Home Affordable Refinance Program (HARP), the highest number since the ...


Fixed Mortgage Rates Move Higher for Second Consecutive Week

Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing fixed mortgage rates moving higher following stronger-than-expected employment reports. The 30-year fixed averaged 3.59 percent, and the 15-year fixed averaged 2.84 percent, still near the historic low. ...


Consumer Expectations on Housing Remain Upbeat

Americans' confidence in the economy and their personal finances continues to stall but this has not interrupted their recently more positive outlook on the housing market, according to results from Fannie Mae's July 2012 National Housing Survey. While the July ...


Reading between the Lines: What Homebuyers Really Want

Sure, we all know the unspoken language of sellers. A garden apartment is actually a basement. A European kitchen is, well, miniscule. But what is the secret language of buyers? To be effective buyers’ agents, we need to also understand and decode buyers’ secret language. What do they really want? ...


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