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Real Estate Trends Archive


Builder Confidence Continues to Improve in August

Builder confidence in the market for newly built, single-family homes improved for a fourth consecutive month in August with a two-point gain to 37 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI), released recently. This gain ...


More Than 95 Percent of Refinancing Borrowers Choose Fixed-Rate Mortgages

In the second quarter of 2012, fixed-rate loans accounted for more than 95 percent of refinance loans, based on the recently released Freddie Mac (OTC: FMCC) Quarterly Product Transition Report. Refinancing borrowers clearly preferred fixed-rate loans, regardless of whether their original loan was an adjustable-rate mortgage (ARM) or a fixed-rate. ...


California is Leading the Recovery

The state that gave America Alt-A loans, the first tidal wave of foreclosures, the highest prices during the boom and the fastest fall during the bust is now leading the nation out of the six-year housing depression. ...


Gen Y Home Buying is Motivated by Quality of Life

Used to thriving economies and strong employment rates, baby boomers played a critical role in stimulating the housing market prior to the Great Recession, but the economic realities of the last few years have shifted the focus to Generation Y and real estate professionals are now looking to the approximately ...


Sotheby’s International Realty Brand Launches Extraordinary Living Blog

Sotheby’s International Realty Affiliates LLC recently announced the launch of its Extraordinary Living blog on sothebysrealty.com, designed to provide insights into a range of real estate and lifestyle topics. ...


MVP: Register for a Free Safety Webinar, Get Rewarded

NAR Pulse—You and your agents can get rewarded with a “Safety In Your Home” eProduct Bundle, simply by registering between August 16-31 for the FREE REALTOR® Safety Webinar, “Are You and Your Data an Easy Target?” This valuable webinar will be presented on September 17 at 11am ET by Andrew ...


Rising Home Prices Push Affordability Slightly Lower In Second Quarter

Strengthening house prices in metros across the country contributed to slightly lower housing affordability in the second quarter, according to the National Association of Home Builders/Wells Fargo Housing Opportunity Index (HOI). ...


Is Your Website Equipped for the Mobile Real Estate Revolution?

Did you know that every minute, the mobile Web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly ...


A Multi-Level Approach to Real Estate

For Tom Skiffington, president and CEO of Pennsylvania’s RE/MAX 440 and RE/MAX Central, changes in the real estate market are as inevitable as changes in the weather. After more than 20 years in the business, he remains both a broker and a top-producing agent. Here, Skiffington explains his unconventional approach ...


‘Normal’ Home Sales Soar Despite Obstacles

While sales of distressed properties - foreclosures and short sales - have shrunk since the first of the year, a surge in sales of “normal” non-distressed properties has pushed total home sales through June 4.5 percent higher than last year even though buyers face tight credit and low inventories. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Second Quarter Metro Area Home Prices Rise, Limited Inventory Capping Sales

Median existing single-family home prices are rising in more metropolitan areas, but a lack of inventory – notably in lower price ranges – is limiting buyer choices in an increasing number of markets around the country, according to the latest ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...


Builder Confidence Improves in 55+ Housing Market

Builder confidence in the 55+ housing market for single-family homes showed improvement in the second quarter of 2012 compared to the same period a year ago, according to the National Association of Home Builders’ (NAHB) latest 55+ Housing Market Index (HMI) released today. The index more than doubled year over ...


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