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Real Estate Trends Archive


Avoid Decorating Faux Pas by Featuring Your Space Properly

RISMEDIA, September 25, 2010—(MCT)—One of the mysteries of space—we're talking real-world living space, not the cosmos—is that perfectly sound logic often leads to an illogical aesthetic. We all occasionally make cringe-worthy decorating mistakes. If you are in the process of ...


Homeowners Continue to Chase the ‘American Dream’

RISMEDIA, August 6, 2010—(MCT)—Bruce Baldwin is well past the "extreme excitement" he felt when he became a first-time homeowner three years ago. In fact, the cabinetmaker has now joined thousands of homeowners who face foreclosure. He says he feels so ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, August 6, 2010——I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


Greening the MLS

RISMEDIA, August 6, 2010—The National Association of REALTORS® (NAR’s) Green REsource Council teamed up with a number of green industry groups and real estate associations earlier this year and developed guidelines and a tool kit to help local MLSs green their systems. ...


Point2 Technologies’ U.S. National Real Estate Confidence Index Dips in July 2010

RISMEDIA, August 6, 2010—Forward-looking real estate broker and agent confidence in the United States fell by 8.85% in July 2010 compared to June, and set a new low on Point2 Technologies’ Real Estate Confidence Index (RECI). The RECI, which surveys and tracks broker and agent forward-looking sentiment of the real ...


Regional Spotlight: Connecticut Single-Family Home, Condo Sales Soar in June 2010

RISMEDIA, August 6, 2010—Single-family home sales in Connecticut surged 33% in June 2010 compared to a year earlier, while the median home price climbed for the seventh straight month, according to a new report by The Warren Group, publisher of The Commercial Record. ...


The Key to Hyperlocal Marketing – Part 2 of 3

RISMEDIA, August 6, 2010—The science of hyperlocal marketing requires “feet in the street” to become most effective. A hyperlocal marketing system designed by 1parkplace, for example, includes a strategy that combines offline marketing, online marketing, solid technology and a social media strategy for a brokerage firm to dominate its market. ...


Key Questions to Ask during Buyer Counseling Interviews

RISMEDIA, August 5, 2010—The key to success in selling real estate is in asking the right questions, not necessarily knowing the right answers. After all, you can always find the answers, but in order to truly differentiate yourself in today’s ...


Does Your Brand Have Mobile Integrity?

RISMEDIA, August 5, 2010—These days, the importance of mobile can be clearly illustrated by attending any industry conference. If you simply gaze in at sessions or public meeting areas as I did recently during a conference I attended, you will undoubtedly see almost all attendees glued to their BlackBerry devices, ...


Secret Formula Garners 987 Unique Visitors, 40 Leads and 5 Appointments in One Week

RISMEDIA, August 5, 2010—I was talking with a buddy of mine and fellow real estate professional recently, and he laid some heavy stuff on me. He gave me the exact formula he had used to generate 987 unique visitors to his website generating 40 leads and 5 appointments—all within the ...


Obama Administration Approves State Plans for $600 Million of ‘Hardest Hit Fund’ Foreclosure Prevention Assistance

RISMEDIA, August 5, 2010—State Housing Finance Agencies (HFAs) in North Carolina, Ohio, Oregon, Rhode Island and South Carolina can begin to use $600 million in foreclosure-prevention assistance from the Housing Finance Agency Innovation Fund for the Hardest Hit Housing Markets (“Hardest Hit Fund”) under plans approved recently by the Obama ...


5 Ways to Maximize Your Website Presence

RISMEDIA, August 4, 2010—With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with ...


How Can You Afford to Not Train Your Agents?

RISMEDIA, August 4, 2010—Each and every month you invest in occupancy, utilities, technology and other needed items to run your business—those ongoing expenses that you must have, but don’t create revenue. Truth is, the quickest way to a profitable office is to have a team of motivated and well-trained real ...


HUD to Observe Neighborhood Networks Week August 2-7, 2010

RISMEDIA, August 4, 2010—The U.S. Department of Housing and Urban Development (HUD) announced Neighborhood Networks Week 2010 will be held August 2-7 with the theme, “A Successful Past, A Promising Future.” The week-long observance is intended to raise public awareness about Neighborhood Networks, an education and technology-based initiative designed to ...


Fannie Mae Launches ‘Know Your Options’ Online Resource to Educate Struggling Homeowners

RISMEDIA, August 4, 2010—Fannie Mae announced the launch of KnowYourOptions.com, a new consumer education website that outlines the choices available to homeowners who are struggling with their mortgage payments and high mortgage rates, and provides guidance on how they can ...


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