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Real Estate Trends Archive


Customizing Videos on the Fly

If you’re a real estate agent working today, and you’re not using video as a way to market yourself and the listings you represent, you’re missing a critical component of building business. You might as well be using a rotary phone. ...


Stroll through Our Neighborhood at the REALTORS® Expo in New Orleans

Take a stroll through NAR’s neighborhood of member benefits and resources at the 2014 REALTORS® Conference & Expo, November 7-10 in New Orleans. The friendly faces in NAR Booth No. 1019 are happy to provide you with the knowledge you need to sustain your status as the neighborhood real estate ...


Share of First-Time Buyers Falls to Lowest Point in 27 Years

Despite an improving job market and low interest rates, the share of first-time buyers fell to its lowest point in nearly three decades and is preventing a healthier housing market from reaching its full potential, according to an annual survey released recently by ...


Igniting a Direct Connection to Consumers

Along with positive news of a rapidly rebounding market come certain challenges. Competition in the real estate market is fierce. Securing increased exposure for listings online has never been more important—to individual agents and brokers. In order to successfully amp up business and ride the progressive waves of the marketplace, ...


Single-Family Production Poised to Take Off in 2015

A growing economy, rising household formations, low mortgage rates and pent-up demand will help single-family housing production to rev up in 2015 while a growth in renters will keep the multifamily market at cruising ...


Student Debt: Will It Drag Down the Housing Recovery?

Clear Capital recently released its Home Data Index™ (HDI) Market Report with data through October 2014, which looked at the way colleges and universities are having an effect on housing across the country. Metros with noteworthy university influence are at the top ...


Go Claim Your .REALTOR Domains

Last week, tens of thousands of REALTORS across the country claimed their .REALTOR domains. Have you and your agents claimed yours yet? Here are a few tips to help you and your agents integrate .REALTOR into your marketing plan: ...


‘Zombie’ Foreclosures Down 23 Percent from Last Year, but Increase in 16 States

RealtyTrac® today released its Q3 2014 “Zombie” Foreclosure Report, which found that 117,298 homes actively in the foreclosure process had been vacated by the homeowners prior to a completed foreclosure, representing 18 percent of all active foreclosures. ...


Prudential California Realty Joins Berkshire Hathaway HomeServices Network

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, has announced that Prudential California Realty has joined the network operating as Berkshire Hathaway HomeServices California Properties. ...


Home Prices Rise in August

Home prices rose slightly at 0.2% in August, slower than the 0.6% rise in July, according to the S&P/Case-Shiller 20-city composite index released Tuesday. However, data through August 2014, released this week in the S&P/Case-Shiller Home Price Indices, continue to show a deceleration ...


Get Ready to Celebrate Designation Awareness Month

NAR PULSE—NAR celebrates Designation awareness month by encouraging you to go the extra mile and set yourself apart by earning a designation and/or certification. In the month of November, REALTOR® University is offering a 20 percent discount on all online designation and ...


Short Sales and Foreclosure Sales Account for Lowest Sale Levels Since 2011

RealtyTrac® recently released its September and Q3 2014 Residential & Foreclosure Sales Report, which shows that U.S. residential properties, including single family homes, condominiums and townhomes, sold at an estimated annual pace of ...


Consumer Confidence Surges in October

The Conference Board Consumer Confidence Index®, which had decreased in September, rebounded in October. The Index now stands at 94.5, up from 89.0 in September. The Present Situation Index edged up from 93.0 to 93.7, while the Expectations Index increased sharply to 95.0 from 86.4 in September. ...


By the Numbers: Big Cities You Can Actually Afford to Live In

Big cities are known for having more job opportunities, people to meet, and things to do than small towns. On the flip side, they are also synonymous with traffic, crime, and—above all—high costs. That’s why a big city with ...


Millennials Expect to Buy within Five Years

Contrary to popular belief, millennials still highly value homeownership, and a majority expect to buy a home in the next five years, according to a CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) survey of young adults age 18-34. ...


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