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Real Estate Technology Archive


Questions to Answer before Your Next Redesign

Why is it that website redesigns with the best intentions always seem to find a way to go awry? Although every company is different, we tend to see the same types of redesign challenges casting common frustrations to those stuck in the mud of developer contracts, .psd files, and web assets. To spare as many headaches as possible, here are a few critical questions to answer before beginning your next major overhaul or new micro-site. 1. Is now the right time?


Pinterest: Should It Be a Part of Your Marketing Plan?

Using social media to connect with clients and prospects is a necessary part of every business’ marketing plan. As a busy real estate professional, you simply do not have enough time to join or actively participate


Weekly Video Tip: Lighting Diffusion

We’ve touched on a number of lighting subjects before; ND filters, color temperature, three point lighting. But today we’re going to dive into an advanced lighting idea that allows you to change the quality of the light you’re shooting with.


Realtor.com® to Provide Comprehensive Commercial Listings

Realtor.com®, operated by Move, Inc., and Xceligent, Inc., recently announced a strategic agreement to launch enhanced commercial search functionality on realtor.com® the official website of the National Association of REALTORS®.


For Rent Media Solutions™ Introduces YouTube Apartment Search App

For Rent Media Solutions™ has introduced a new way to search for apartments. Consumers are now able to explore rental listings from within the ForRent.com© branded YouTube channel.


Realtor.com® Launches Rentals App for iOS and Android

Realtor.com®, a leader in online real estate, operated by Move, Inc., has announced the launch of the realtor.com® rentals app for iOS and Android smartphones. According to the company, with this new tool,


Maximizing Your Online Reputation, Part 7: The End Zone

Editor’s Note: This is the final article of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here.


Don’t Miss Savings up to 40 Percent with FedEx Office

NAR PULSE—Whether you need banners, brochures, flyers, or business cards, you can depend on FedEx Office for high quality printing of all your marketing communication needs. When you enroll by May 31, 2013 you save 40 percent


RE Technology Releases 2013 Technology Guide

RE Technology, a comprehensive real estate technology media site, has released its third annual technology guide, the company has announced. The 2013 Technology Guide provides information on leading technology companies


Monday Morning Mobile: Is It Finally Here?

Is it finally here? Can we trust that the official break has happened and we are not going to have to… Break out the winter clothes again?


Maximizing Your Online Reputation, Part 6: Offensive and Defensive Moves to Promote and Protect Your Brand

Editor’s Note: This is the sixth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. When attempting to manage your online reputation, it’s important to get ahead in the game by being proactive. You do this a number of ways: asking clients to


Weekly Video Tip: Slow Motion

I know you guys are already pros at editing. You’ve been watching all of our videos, right? Then you should be a speed demon in the editing suite, making all kinds of sweet videos. Even so, it never hurts to put another tool in your toolbox


Monday Morning Mobile: The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out,


New Online Tool Supports Loan Quality, Gives Lenders Greater Purchase Certainty

Freddie Mac recently announced Loan Quality Advisor(SM), a new online loan tool that gives lenders an automated way to identify credit, data and purchase eligibility issues before they deliver loans to Freddie Mac.


Online Reputation – Blitz the Competition: Monitor Your Competitors to Get Ahead

Editor’s Note: This is the fifth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Both on the playing field and in real estate, the best way to be on the defensive is to watch your opponent’s every move. If you know which way your competition is going, you can better plan your attack. Likewise, keeping an eye on what your competitors are up to helps you learn from their mistakes. If this task sounds daunting, relax!



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