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Real Estate Technology Archive
While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their listings and printing their signage.
Over the last couple of years, QR codes, short for quick response codes, have been popping up almost everywhere you look. Advertisements in magazines and newspapers, posters, billboards, and even real estate for-sale signs have all been sporting these small, square codes.
In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now.
(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program.
NAR Pulse—This week’s headlines:
HP’s New Tablet PC Reduced by $143
In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at
www.testmysitenow.com,
According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to their ability
The recent release of Apple’s new iPhone, the 4s, was welcome news for video enthusiasts. Jeremy Scott, the Editor of ReelSEO.com, notes that Apple’s latest offering sports the ability to shoot video in high definition at 1080p. We think that’s important for at least two reasons. First, those who have ...
Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with.
CENTURY 21 New Millennium has announced that it has joined OwnAmerica, a national web-based, resource and training organization for real estate investors and investment specialists. The affiliation allows CENTURY 21 New Millennium, a member of RISMedia’s Real Estate Information Network® (RREIN), to provide educational programs and analysis tools to real ...
Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how he stays ahead of the competition
It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a Google spokesperson—was 60 percent.
We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on mobile devices and their search engine
(eM+C)—Without question, more web content is being consumed via mobile devices than ever before. Consumers no longer want to wait for information. They want it in the car, in line for morning coffee, on the sidelines at soccer practices and between classes. The popularization of tablets and smartphones has transferred ...
In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now.
With the arrival of a new year, now’s a great time to look closely at your website and evaluate what worked well in terms of bringing you the results you wanted as well as what didn’t work throughout the last 12 months. Here are six strategies that you should incorporate
