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Real Estate Technology Archive


CRS Webinar: Tips for Creating a Great Real Estate Blog

Most successful real estate bloggers are able to keep their eye on many different aspects of the world around them, but what really sets them apart is their ability to write compelling and engaging content on a consistent basis over time.


Weekly Video Tip: Understanding Types of Lenses for DSLR Video

If you’ve advanced your knowledge of video enough to shoot on something like a DSLR camera, check out these great tips on using various lenses.


ZipRealty Allows Consumers to Post Unfiltered Agent Reviews Online

ZipRealty, a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools, announced recently that homebuyers and sellers are now able to post public, unfiltered reviews of their ZipRealty


Mobile Real Estate, LLC Launches Real Estate’s First International Short Code

Mobile Real Estate, LLC recently became the first mobile solutions provider for real estate to launch an international short code, the company has announced. The short code, 85377, which has been in use here in the U.S. since 2008 in conjunction with the Mobile Real Estate ID (MRE ID) solution ...


REALTORS® Federal Credit Union Merger Expands Benefits

REALTORS® Federal Credit Union members now have access to expanded financial and banking resources as a result of a merger with Northwest Federal Credit Union. Effective immediately, REALTORS® FCU members will be able


20 Insanely Easy Ways to Use Pinterest in Your Business

As social media continues to evolve, so do the tools. Stepping up to the plate with a fierce vengeance is the new social media darling Pinterest. Haven’t heard of it? Let me give you a quick description before we dive into the “why” behind using Pinterest


Help! Google Doesn’t Think I’m Relevant! Here’s What You Can Do

Google continues to dominate search engine market share and establish itself as one of today’s most recognizable brands, because of one simple word – relevance. This term in its most simplistic form is what defines every aspect of Google’s evolution and is the largest determinant in their future success. But how Google measures relevance is not so simple. It is a highly sophisticated and ever-changing model based on complex algorithms named after cute and cuddly things like Penguins and Pandas (two very recent and important updates). Don’t let the names


Life in Mobile: Leading to Tablets

I recently had the opportunity to attend one of my favorite real estate events of the year; the Leading Real Estate (LeadingRE) Companies of the World Annual Conference. What makes this event different from others, in my opinion,


Monday Morning Mobile: Mobile SEO

If the 331 million mobile users in the U.S. alone were not reason enough for you to go mobile with your website and brand this next reason might just be the motivating factor you need to take action. Google has announced their smartphone


MRIS and Imprev Announce Integrated Real Estate Marketing Center

Metropolitan Regional Information Systems (MRIS), the Mid-Atlantic Multiple Listing Service (MLS) that facilitated $33.6 billion in real estate sales in 2011, has selected Imprev, Inc., a leading real estate marketing technology firm


MRIS and MY Florida Regional MLS Select Real Estate Digital’s reDataVault

Real Estate Digital (RED) announced today that MRIS, which serves more than 42,000 real estate professionals across the Mid-Atlantic region, including Maryland, Virginia, Washington, D.C. and parts of Pennsylvania and West Virginia, and MFRMLS, Florida’s largest MLS with over 32,000 members, have both signed agreements for reDataVaultTM, the industry’s leading ...


Current MVP Offer Ends May 15

There’s still time for you and your agents to access the current offer: customize the NAR Weekly Report and get rewarded with a FREE Seller’s Brochure eProduct Bundle. This offer ends May 15. NAR’s new Member Value Plus (MVP) program rewards you for taking action


The Power of a Virtual Tour and 5 Simple Steps to Create One

I recently read a blog post by a real estate agent who was speaking about his experience creating virtual tours for his overseas client. Because the client was unable to walk through potential homes, the virtual tour was instrumental in the eventual sale of a property.


Monday Morning Mobile: My, How Things Change

In a recent blog post by Joel Burslem, Mobile real estate: old battles and new realities, he begins with a quote from Matthew Lynn who wrote for Bloomberg, “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact


The Growth of Interactive Marketing and What It Means to Today’s Marketers

(eM+C)—"By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing and social media will near $77 billion and represent 26 percent of all advertising, as interactive channels gain legitimacy in the marketing mix." — U.S. Interactive Marketing Forecast report by Forrester Research Sounds almost like science fiction, doesn't it? Who would've thought that online advertising could ever come close to approaching the same spend that television advertising campaigns command. Yet the numbers are in, and online advertising does nothing but increase in popularity—and legitimacy—as time goes on.



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