RISMedia » Real Estate Technology http://rismedia.com Leader in Real Estate Information and News. Real estate industry news, profiles, and articles for agents, brokers, and consumers. National print magazine available. Thu, 09 Feb 2012 23:19:03 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 QR Codes: The Here and Now of Mobile Marketing http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/ http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/#comments Thu, 02 Feb 2012 21:55:32 +0000 susanne http://rismedia.com/?p=66549 While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …

]]> While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …

]]> http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/feed/ 0 Life in Mobile: Hitting Its Stride http://rismedia.com/2012-02-01/life-in-mobile-hitting-its-stride/ http://rismedia.com/2012-02-01/life-in-mobile-hitting-its-stride/#comments Wed, 01 Feb 2012 21:55:39 +0000 susanne http://rismedia.com/?p=66493 In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption …

]]> In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption …

]]> http://rismedia.com/2012-02-01/life-in-mobile-hitting-its-stride/feed/ 0 The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard) http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/ http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/#comments Wed, 01 Feb 2012 21:53:46 +0000 susanne http://rismedia.com/?p=66487 (eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an …

]]> (eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an …

]]> http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/feed/ 0 What’s New from NAR http://rismedia.com/2012-01-31/whats-new-from-nar/ http://rismedia.com/2012-01-31/whats-new-from-nar/#comments Tue, 31 Jan 2012 21:48:52 +0000 susanne http://rismedia.com/?p=66447 NAR Pulse—This week’s headlines:

HP’s New Tablet PC Reduced by $143
Through the NAR REALTOR Benefits® Program, you and your agents always can save on select Hewlett-Packard products. Now for a limited time, save $143 on the HP Slate 2 …

]]> NAR Pulse—This week’s headlines:

HP’s New Tablet PC Reduced by $143
Through the NAR REALTOR Benefits® Program, you and your agents always can save on select Hewlett-Packard products. Now for a limited time, save $143 on the HP Slate 2 …

]]> http://rismedia.com/2012-01-31/whats-new-from-nar/feed/ 0 The Need to Go Mobile Is Now http://rismedia.com/2012-01-31/the-need-to-go-mobile-is-now/ http://rismedia.com/2012-01-31/the-need-to-go-mobile-is-now/#comments Tue, 31 Jan 2012 21:44:27 +0000 susanne http://rismedia.com/?p=66439 In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site …

]]> In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site …

]]> http://rismedia.com/2012-01-31/the-need-to-go-mobile-is-now/feed/ 0 Monday Morning Mobile: Prestige Brands, Real Estate Reverse the Trend http://rismedia.com/2012-01-29/monday-morning-mobile-prestige-brands-real-estate-reverse-the-trend/ http://rismedia.com/2012-01-29/monday-morning-mobile-prestige-brands-real-estate-reverse-the-trend/#comments Sun, 29 Jan 2012 18:06:15 +0000 susanne http://rismedia.com/?p=66357 According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to …

]]> According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to …

]]> http://rismedia.com/2012-01-29/monday-morning-mobile-prestige-brands-real-estate-reverse-the-trend/feed/ 0 Weekly Video Tip: Apple iPhone 4s Video Enhancements http://rismedia.com/2012-01-23/weekly-video-tip-apple-iphone-4s-video-enhancements/ http://rismedia.com/2012-01-23/weekly-video-tip-apple-iphone-4s-video-enhancements/#comments Mon, 23 Jan 2012 23:08:41 +0000 beth http://rismedia.com/?p=66109 The recent release of Apple’s new iPhone, the 4s, was welcome news for video enthusiasts. Jeremy Scott, the Editor of ReelSEO.com, notes that Apple’s latest offering sports the ability to shoot video in high definition at 1080p. We think that’s …

]]> The recent release of Apple’s new iPhone, the 4s, was welcome news for video enthusiasts. Jeremy Scott, the Editor of ReelSEO.com, notes that Apple’s latest offering sports the ability to shoot video in high definition at 1080p. We think that’s …

]]> http://rismedia.com/2012-01-23/weekly-video-tip-apple-iphone-4s-video-enhancements/feed/ 0 Monday Morning Mobile: Meeting Consumer Expectations http://rismedia.com/2012-01-22/monday-morning-mobile-meeting-consumer-expectations/ http://rismedia.com/2012-01-22/monday-morning-mobile-meeting-consumer-expectations/#comments Sun, 22 Jan 2012 18:06:33 +0000 susanne http://rismedia.com/?p=66049 Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do …

]]> Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do …

]]> http://rismedia.com/2012-01-22/monday-morning-mobile-meeting-consumer-expectations/feed/ 0 CENTURY 21 New Millennium Joins OwnAmerica ‘Investor Knowledge Center’ http://rismedia.com/2012-01-22/century-21-new-millennium-joins-ownamerica-investor-knowledge-center/ http://rismedia.com/2012-01-22/century-21-new-millennium-joins-ownamerica-investor-knowledge-center/#comments Sun, 22 Jan 2012 18:00:02 +0000 susanne http://rismedia.com/?p=66019 CENTURY 21 New Millennium has announced that it has joined OwnAmerica, a national web-based, resource and training organization for real estate investors and investment specialists. The affiliation allows CENTURY 21 New Millennium, a member of RISMedia’s Real Estate Information Network® …

]]> CENTURY 21 New Millennium has announced that it has joined OwnAmerica, a national web-based, resource and training organization for real estate investors and investment specialists. The affiliation allows CENTURY 21 New Millennium, a member of RISMedia’s Real Estate Information Network® …

]]> http://rismedia.com/2012-01-22/century-21-new-millennium-joins-ownamerica-investor-knowledge-center/feed/ 0 Broker Best Practices: Staying Ahead with Mobile Marketing and Technology http://rismedia.com/2012-01-17/broker-best-practices-staying-ahead-with-mobile-marketing-and-technology/ http://rismedia.com/2012-01-17/broker-best-practices-staying-ahead-with-mobile-marketing-and-technology/#comments Tue, 17 Jan 2012 21:49:59 +0000 susanne http://rismedia.com/?p=65851 Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how …

]]> Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how …

]]> http://rismedia.com/2012-01-17/broker-best-practices-staying-ahead-with-mobile-marketing-and-technology/feed/ 0 Weekly Video Tip: Cross Cultural Video http://rismedia.com/2012-01-16/weekly-video-tip-cross-cultural-video/ http://rismedia.com/2012-01-16/weekly-video-tip-cross-cultural-video/#comments Mon, 16 Jan 2012 21:05:11 +0000 susanne http://rismedia.com/?p=65815 It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a …

]]> It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a …

]]> http://rismedia.com/2012-01-16/weekly-video-tip-cross-cultural-video/feed/ 0 Monday Morning Mobile: Time to GoMo and Test Your Site http://rismedia.com/2012-01-15/monday-morning-mobile-time-to-gomo-and-test-your-site/ http://rismedia.com/2012-01-15/monday-morning-mobile-time-to-gomo-and-test-your-site/#comments Sun, 15 Jan 2012 18:06:03 +0000 susanne http://rismedia.com/?p=65767 We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on …

]]> We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on …

]]> http://rismedia.com/2012-01-15/monday-morning-mobile-time-to-gomo-and-test-your-site/feed/ 0 5 Things to Do on Your Mobile Website http://rismedia.com/2012-01-09/5-things-to-do-on-your-mobile-website/ http://rismedia.com/2012-01-09/5-things-to-do-on-your-mobile-website/#comments Mon, 09 Jan 2012 21:41:31 +0000 susanne http://rismedia.com/?p=65510 (eM+C)—Without question, more web content is being consumed via mobile devices than ever before. Consumers no longer want to wait for information. They want it in the car, in line for morning coffee, on the sidelines at soccer practices and …

]]> (eM+C)—Without question, more web content is being consumed via mobile devices than ever before. Consumers no longer want to wait for information. They want it in the car, in line for morning coffee, on the sidelines at soccer practices and …

]]> http://rismedia.com/2012-01-09/5-things-to-do-on-your-mobile-website/feed/ 0 Monday Morning Mobile – Hitting Its Stride http://rismedia.com/2012-01-08/monday-morning-mobile-hitting-its-stride/ http://rismedia.com/2012-01-08/monday-morning-mobile-hitting-its-stride/#comments Sun, 08 Jan 2012 18:06:13 +0000 susanne http://rismedia.com/?p=65484 In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption …

]]> In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption …

]]> http://rismedia.com/2012-01-08/monday-morning-mobile-hitting-its-stride/feed/ 0 Marketing Messaging: 6 Strategies to Turbo-Charge Your Website http://rismedia.com/2012-01-08/marketing-messaging-6-strategies-to-turbo-charge-your-website/ http://rismedia.com/2012-01-08/marketing-messaging-6-strategies-to-turbo-charge-your-website/#comments Sun, 08 Jan 2012 18:05:47 +0000 susanne http://rismedia.com/?p=65480 With the arrival of a new year, now’s a great time to look closely at your website and evaluate what worked well in terms of bringing you the results you wanted as well as what didn’t work throughout the last …

]]> With the arrival of a new year, now’s a great time to look closely at your website and evaluate what worked well in terms of bringing you the results you wanted as well as what didn’t work throughout the last …

]]> http://rismedia.com/2012-01-08/marketing-messaging-6-strategies-to-turbo-charge-your-website/feed/ 0 The Double-Edged Sword http://rismedia.com/2012-01-05/the-double-edged-sword/ http://rismedia.com/2012-01-05/the-double-edged-sword/#comments Thu, 05 Jan 2012 21:33:37 +0000 susanne http://rismedia.com/?p=65416 “Technology is changing everything!” When was the last time you heard this? Well, guess what? It’s still true, and as we make our way through 2012, your inbox will continue to be flooded with opportunities to own the latest and …

]]> “Technology is changing everything!” When was the last time you heard this? Well, guess what? It’s still true, and as we make our way through 2012, your inbox will continue to be flooded with opportunities to own the latest and …

]]> http://rismedia.com/2012-01-05/the-double-edged-sword/feed/ 0 Life in Mobile: What We Always Wanted http://rismedia.com/2012-01-04/life-in-mobile-what-we-always-wanted/ http://rismedia.com/2012-01-04/life-in-mobile-what-we-always-wanted/#comments Wed, 04 Jan 2012 21:38:52 +0000 susanne http://rismedia.com/?p=65352 In Walter Isaacson’s new book, “Steve Jobs,” he illustrates Jobs’ unique ability to craft products that people emotionally connect and engage with. No shock there; the iPod, iPhone and iPad have been some of the most successful product launches in …

]]> In Walter Isaacson’s new book, “Steve Jobs,” he illustrates Jobs’ unique ability to craft products that people emotionally connect and engage with. No shock there; the iPod, iPhone and iPad have been some of the most successful product launches in …

]]> http://rismedia.com/2012-01-04/life-in-mobile-what-we-always-wanted/feed/ 0 Weekly Video Tip: Thinking Little http://rismedia.com/2012-01-02/weekly-video-tip-thinking-little/ http://rismedia.com/2012-01-02/weekly-video-tip-thinking-little/#comments Mon, 02 Jan 2012 19:58:41 +0000 beth http://rismedia.com/?p=65250 Sometimes, thinking small can be a good thing. We’re not talking about your business strategy, but rather remembering the impact of technology on your product. Specifically, mobile technology, and the fact that more people are viewing online information on their …

]]> Sometimes, thinking small can be a good thing. We’re not talking about your business strategy, but rather remembering the impact of technology on your product. Specifically, mobile technology, and the fact that more people are viewing online information on their …

]]> http://rismedia.com/2012-01-02/weekly-video-tip-thinking-little/feed/ 0 Life in Mobile: Market Snapshot http://rismedia.com/2011-12-20/life-in-mobile-market-snapshot/ http://rismedia.com/2011-12-20/life-in-mobile-market-snapshot/#comments Tue, 20 Dec 2011 21:27:54 +0000 susanne http://rismedia.com/?p=65099 As 2011 draws to a close, it makes you wonder; where did the time go? On the other hand, one thing you’re not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving …

]]> As 2011 draws to a close, it makes you wonder; where did the time go? On the other hand, one thing you’re not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving …

]]> http://rismedia.com/2011-12-20/life-in-mobile-market-snapshot/feed/ 0 Video Titling for Search Results http://rismedia.com/2011-12-19/video-titling-for-search-results/ http://rismedia.com/2011-12-19/video-titling-for-search-results/#comments Mon, 19 Dec 2011 21:46:19 +0000 susanne http://rismedia.com/?p=65021 Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. …

]]> Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. …

]]> http://rismedia.com/2011-12-19/video-titling-for-search-results/feed/ 0