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Real Estate Technology Archive
Attendees at the Council of Multiple Listing Services “CMLS 2011” conference being held this week in Tucson, AZ, will have no need to remove their printed programs from their conference bags.
This intriguing question will be answered next month by a panel of industry experts at RISMedia’s 16th Annual Power Broker Forum, being held from 2:30-4 p.m. on Nov. 11, 2011, at the Anaheim Convention Center, Room 201A, Anaheim, CA, during the annual NAR Conference.
The third quarter of 2011 came to an end this past Friday and it makes you wonder; where did the time go? One thing you're not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving forward.
RE Technology, Inc., (RET) the provider of a real estate technology portal, has announced the launch of Success Tracker™ designed to help every MLS in North America to create and implement recurring non-dues revenue streams. MRIS, the largest MLS in North America in terms of sales generated,
If you want your on-line video viewers to hang around for more than a few seconds, don’t waste any time getting their attention.
Too often we make the mistake of spending a lot of time on flashy openings or special effects, forgetting that the attention clock is ticking.
The real estate industry is becoming increasingly more mobile. Coldwell Banker Real Estate has successfully adopted new Apple products and is encouraging their agents and brokers to use these tools in client engagements, the company has announced. ...
Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have decided
(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere months.
(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads.
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising.
Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click. In fact, it is estimated that Facebook’s “Like” button now gets more than one billion clicks per day!
The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television got to decide what the rest of us read, listened to and watched. There was a bottleneck on information in media, and unless you had great contacts, or got very lucky, you were going to be ignored.
Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video, it’s not all about you,” says Stephen Schweickart, co-founder and CEO of VScreen, an Internet video services provider within the real estate
Greg Rand (
@gsrand), CEO of
OwnAmerica, the host of Rand on Real Estate on 770 WABC, asks the question "Why didn't the Great Recession happen 10years ago today?" The circumstances were ripe for a major recession. We were already in a minor recession; endured the evaporation ...
Obeo, a provider of online real estate marketing products in North America, announced recently that they had been selected as one of Social Media Examiners Top 10 Small Business Facebook Pages of 2011. ...
Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason is because I fail to remember the last time we spoke about our
